Q4 2024

Setting New Standards for Warehouse Design System Store Solutions Ltd SME News-Q4 2024 Online Learning, Human Experiences Oxford Online School

Editors Letter Phone: 0203 970 0018 Website: www.sme-news.co.uk Sofi Parry Senior Editor No information contained on or in this website constitutes investment advice or an offer to invest or to provide management services and is subject to correction, completion and amendment without notice. Neither AI nor any of its associated entities are authorised to give financial advice of any nature nor are they regulated by the Financial Services Authority. Prior to making any investment, AI recommends that any prospective investor should consult with its own investment, accounting, legal and tax advisers to evaluate independently the risks, consequences and suitability of that investment. AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility. Welcome to the Q4 2024 issue of SME News magazine, where we provide you with all the latest news, announcements, and features about some of the best up-and-coming enterprises across the United Kingdom. As the year ends, we enjoy taking a moment to look back over the achievements of late. This year has been a fantastic year for many SMEs as they continue to shape the future of the corporate landscape across the UK. Going above and beyond for their clients and customers, our dedicated winners have gained recognition for their impact on businesses and individuals not only around the UK but also overseas – especially as they influence and inspire the way others do business. From exceptional construction and development to a driving force behind the evolution of email marketing, outstanding estate agents to stellar facilities management, and much more, this issue explores a tremendously diverse mix of awardwinning enterprises and their journeys. We hope you enjoy perusing this issue and that the end of the year brings you everything you need. We look forward to welcoming you back in Q1 of 2025.

Contents 4. News 6. SD Worx UK: Most Empowering Payroll & HR Consultancy 2024 8. Drive An: Best Taxi Licensing Company 2024 10. Hamdah London: Best Luxury Artisan Fragrance Company 2024 - Cambridgeshire 12. Home Pool Tables Direct Ltd: Scotland’s Favourite Home Pool Table Supplier 13. DataGardener Solutions Limited: Accelerating Growth Through Specialist Data Centralisation 15. Sinalda UK Limited: Leading Experts in Voltage Stabilisers 2024 16. Astral Digital: Driving the Evolution of Email Marketing 17. Michael Moon Estate Agents: Home is Where the Heart is 18. System Store Solutions Ltd: Setting New Standards for Warehouse Design 20. Airwaves Facilities Management UK: First-Class Facilities Management Across the UK 21. Enorsia: Best Emerging Fashion Brand 2024 22. Oxford Online School: Online Learning, Human Experiences 24. Promising Outcomes: Perfecting Expectation-Driven CX 25. ShuttersUp: “Inspiring Daily Moments of Happiness, Pride, and Comfort” 26. Reflex Consultancy: Unlock Your Brand’s Potential with Reflex Consultancy 27. Swyft: A New Take on Furniture 28. London Business Partnerships: Educating and Empowering Entrepreneurs Across London 29. Prosper2: A Highly Rewarding SME Member Club 30. Fiona de Lys: Most Influential Colour Consulting Specialist 2024 - Central London 31. Holimpi: Residential Estate Agency of the Year 2024 - East London 32. Shift6 Studios: Best PR & SEO-Focused Digital Growth Consultancy 33. Halo Solutions Ltd: Transforming Public Safety, Saving Lives 34. Fabs Domiciliary Homecare Limited: Best Private Domiciliary Homecare Company 2024 - South East London 35. McFarlane Sales & Lettings: Perfectly Pairing People with Properties 36. Nemesis Ltd: Most Innovative Consumer Tech Distribution Company 2024 38. Woolley, Beardsleys & Bosworth LLP: Best Succession & Tax Planning Boutique Law Firm 2024 - East Midlands 39. Legacie Holdings Limited: Building a Legacy of Real Estate Excellence 40. Phizzical Productions: Best South Asian Theatre Company 2024 41. eviivo: Meeting Your Property Management Needs, All in One Place! 42. Kempton Installation Systems Ltd: Roofing Contractor of the Year 2024 - Borough of Dudley

SME News Q4 2024/ 4ews OFX Partners with Technosis to Launch Innovative Multi-Currency Payment Solution OFX, announces a new partnership with the German finance software company Technosis to launch an integrated multi-currency payment solution. OFX, an international foreign exchange services provider, is pleased to announce a new partnership with the German finance software company Technosis to launch an integrated multi-currency payment solution. This solution aims to help businesses in Germany save time with fast, secure cross-border payments and competitive foreign exchange rates. Seamless FX Solutions for German Businesses For businesses looking to make and receive cross-border payments, OFX offers an innovative and competitive alternative to banks. Founded in 1998 and headquartered in Sydney, Australia, OFX has eight offices across the world with more than 700 staff. OFX helps businesses and consumers make international money transfers at great rates in over 50 currencies across 170 countries. Through its 'digital + human' business model, OFX complements its simple, self-service online platform with 24/7 localised customer support. Customers can speak to currency specialists anytime, day or night. OFX specialises in currency risk management for SMEs who trade overseas, helping businesses protect themselves from the risk associated with volatile currency markets. Innovative Integration Technosis has integrated functionality into its existing platform to enhance the user experience with simplified FX solutions provided by OFX. This will streamline finance operations for Technosis customers by eliminating the need to juggle multiple payment platforms, lengthy workflows, and manual processes. This integration streamlines the transaction process, reduces transaction costs, and provides real-time tracking and reporting features, making it easier for clients to manage their finances across borders. Maeve McMahon, President of OFX, EMEA, said; "We are delighted to partner with Technosis. This strategic partnership supports our ongoing commitment to the German market. Germany is a key growth market for OFX. We recognise the Mittelstand's need for a fast, secure solution to send and receive money internationally at competitive exchange rates, coupled with excellent customer service. Our partnership with Technosis, along with several key hires in Germany, enables us to offer a unique and compelling value proposition. We're proud to work with Technosis and provide seamless and cost-effective financial solutions to businesses in Germany." Dierk Rathjen, COO of Technosis, remarked; "Technosis has partnered with OFX to provide our clients with access to favourable exchange rates for bank transfers, combined with the exceptional research and service capabilities of an international partner. This partnership enables our clients to utilise the OFX network to establish bank accounts in countries where their current partners are either not present or inaccessible via EBICS. The integration is seamless, ensuring that existing processes remain unchanged." Continued Growth for OFX in Europe Following the establishment of OFX's European HQ in Dublin in 2020, OFX's European business has gone from strength to strength. OFX's growth in the EU increased by 140% in the financial year ending March 2024. OFX is listed on the Australian Securities Exchange. You can access the public investor report here. To date, over 1 million customers globally have trusted OFX with transfers over €176bn+.

Coro and Viirtue Partner to Empower Resellers with Cutting-Edge Cybersecurity Solutions Coro and Viirtue Partner to Provide Cybersecurity Solutions to White Label Resellers Coro, a leading cybersecurity platform for small and medium-sized enterprises (SMEs), and Viirtue, a cloud communications provider, have announced a strategic partnership to offer Coro's advanced cybersecurity platform to Viirtue's network of white label resellers. The partnership equips resellers with powerful tools to enhance their service portfolios by delivering all-in-one cybersecurity solutions tailored to protect small and medium-sized businesses (SMBs) from today's evolving cyber threats. Integrated into Viirtue's ViiBE platform, the Coro cybersecurity solution offers AI-driven threat detection, automated remediation, and continuous compliance monitoring. Resellers can easily deploy and manage this solution, providing end-to-end protection without the complexity or high costs associated with enterprise-level security. Resellers are invited to join a webinar hosted by Viirtue and Coro on November 13th, 2024, to learn more about the new solution and how it can boost their offerings. For more information, visit viirtue.com. Coro, the leading cybersecurity platform for small and medium-sized enterprises (SMEs), and Viirtue, a premier cloud communications company, have partnered to deliver a robust cybersecurity solution to empower Viirtue's resellers. This collaboration allows resellers to expand their product portfolios by offering comprehensive, all-in-one cybersecurity solutions tailored to protect small and mediumsized businesses (SMBs) from today's advanced cyber threats. Under this partnership, Viirtue's white label resellers will have access to Coro's comprehensive cybersecurity suite, which includes AI-driven threat detection, automated remediation, and continuous compliance monitoring. This powerful solution is designed to be easy to deploy and manage, providing end-to-end protection without the complexity and high costs typically associated with enterprise-level cybersecurity solutions. "We're excited to partner with Coro, giving our resellers a powerful new tool to expand their offerings and step into the cybersecurity space with ease," said Dan Rosenrauch, Co-Founder and CEO of Viirtue. "With just a few clicks, our partners can now offer comprehensive protection to their customers, making it easier than ever to address the growing demand for robust, scalable security solutions." The new offering will be fully integrated into Viirtue's ViiBE platform, making it seamless for resellers to add Coro's cybersecurity solutions to their existing suite of services. This integration was made available to resellers starting September 30th, 2024, and includes training, marketing support, and ongoing updates to ensure that resellers can effectively sell and support the product. "We are thrilled to partner with Viirtue to provide their resellers with a competitive edge in the cybersecurity space," said Tom Turner, Channel Chief at Coro. "As cyber threats continue to evolve, it's critical for businesses of all sizes to have access to effective security solutions. This partnership enables Viirtue's resellers to meet this demand and deliver unparalleled protection to their customers, driving both revenue growth and customer satisfaction." Resellers interested in learning more about the Coro solution and how to get started can join Viirtue and Coro for a live webinar on November 13th, 2024, at noon EST. The webinar will provide an in-depth look at the product, along with sales strategies and a Q&A session with Coro's cybersecurity experts. Register here: https://bit.ly/viirtuecoro

SME News Q4 2024 / 6 For more than 80 years, SD Worx UK (SD Worx) has been at the forefront of helping businesses, particularly SMEs, look after their teams through innovative payroll, HR, and workforce management solutions and services. In light of the firm being recognised within the Greater London Enterprise Awards 2024, we speak to Director, Raj Nijhawan to learn more about how it is cutting through the complexities of modern workforce management and transforming workplaces for the better. SD Worx UK is so much more than just a payroll provider. It goes further, deeply understanding the challenges faced by SMEs and going above and beyond to help them optimise their workforce in a future-proof way. It provides software, but also a hands-on, personalised support towards its clients’ growth and success. Its solutions are designed to ensure the basics – like payroll accuracy and compliance – are seamlessly met, while also providing the flexibility to adapt to future needs. Raj and his team know how SMEs seek familiarity when it comes to partnering with other businesses for services – and the beauty of SD Worx’s offering is that it can provide them with just what they are looking for. “We provide the best of everything for SME customers,” Raj tells us. “We distil a huge machine into a smaller, close-knit community.” SD Worx is a business that keeps its customers at the heart of everything it does, providing personal, one-on-one service whenever they need it, as opposed to those bigger organisations with many departments that may not be the easiest to get hold of. Notably, SD Worx has both large and mediumsized business clients who have been working with it for a staggering 25 years – because they know they can expect a superior, reliable experience that is both familiar and which meets their needs to a tee. Holding a strong presence in London, SD Worx has served the area for over 30 years, while its focus has also evolved towards leveraging its extensive international network to provide local expertise on a global scale. Defining this approach as “Glocal”, the firm provides tailored solutions for all SMEs, no matter their specific needs or where they are located around the world. SD Worx is a company that believes in empowering all kinds of businesses with its comprehensive, integrated solutions that streamline operations, enhance employee engagement, and ultimately drive business growth. It has, over the years, expanded its service offerings beyond payroll to include Core HR, Payroll & Reward, Workforce Management, and Talent Management. This evolution reflects its commitment to being a true partner to its clients, helping them to navigate the complexities of managing their workforce. “We have continuously adapted to the changing needs of our clients, particularly SMEs, by embracing digital transformation and leveraging cloud-based technology,” Raj says. “Our solutions are designed to be future-proof, ensuring that our clients are not only meeting their current needs but are also well-prepared for the future.” He continues, “One of the key trends we are seeing in the industry is the ongoing digital transformation, which is driving the adoption of cloud-based HR systems and other technologyenabled solutions. Businesses are increasingly seeking solutions that offer flexibility, mobility, and real-time access to information, which is why we have prioritised the development of digital, tech-driven offerings. “Our clients benefit from the convenience of online access, while still being able to speak to a real person whenever they need support. This blend of technology and human interaction is critical to our success.” Recent changes to work patterns, particularly the rising popularity of remote and hybrid working, have further emphasised the importance of providing flexible, tech-enabled solutions. SD Worx has adapted by making its offering more mobile and responsive, allowing it to continue delivering high-quality services to its clients, wherever they are in the world. “Despite the evolution of technology, we remain committed to ensuring that our clients always have access to the support they need from our dedicated team of experts,” states Raj. Indeed, SD Worx’s award-winning SaaS payroll and HR management solutions come with a team of experts who are always available to help clients navigate their challenges. The company prides itself on being approachable and open, ensuring its clients feel supported every step of their journey. This hands-on approach, combined with in-depth knowledge and experience, is what truly sets SD Worx apart. Alongside its technological advancements, the company has launched its new Payroll, HR, and Legal Services, tapping into its team’s knowledge base and expertise to provide clients with actionable insights and guidance. These expert services help businesses optimise their workforce and achieve their goals more efficiently. Regarding the company’s outstanding service offering, Raj enthuses, “We consistently achieve above a 99.9% payroll accuracy rate, underscoring our commitment to precision and reliability. Our glowing Net Promoter Score (NPS) speaks volumes about the satisfaction of our clients and our dedication to continuously improving our services. We regularly receive positive feedback from our customers, and we actively seek opportunities to enhance our offerings based on their input. “Our service excellence is backed by our CIPPcertified payroll teams, who deliver great user experiences through real-time payroll, absence management, and intuitive functionalities.” In addition to its core offerings, SD Worx is continually developing new products and services to better serve its clients. Its bespoke and affordable packages are specifically designed for SMEs, providing them with the flexibility and support they need to thrive in a competitive market. SD Worx understands that starting and growing a business comes with its challenges, and it promises to provide all the flexibility and support needed so they can navigate these with ease. Most Empowering Payroll & HR Consultancy 2024

“We believe that by staying true to our core values of reliability, innovation, and customer-centricity, we will continue to thrive in the ever-changing world of HR and payroll solutions.” Raj says, “Our approach is all about being proactive – We don’t just respond to our clients’ needs; we anticipate them. Whether its through our real-time payroll solutions, expert-led services, or training programmes, we are always looking to add value and make our clients’ lives easier. “We take pride in being a reliable partner, particularly for businesses that are just starting out. We help them take the headaches out of payroll and HR, so they can focus on what really matters – growing their business.” Further making SD Worx stand out within the industry is its extensive research, such as its Payroll Navigator studies across Europe, and its expert guidance through initiatives like its free monthly webinar, Payroll Question Time. These resources allow the firm to stay at the forefront of industry trends and provide its clients with the latest insights and advice. Keeping its finger on the pulse of the industry, it does come upon challenges in the form of changes in government regulations that affect payroll and HR compliance. By leveraging deep expertise and conducting thorough analyses, SD Worx proactively updates its solutions to ensure full compliance for its clients. This expanding its digital capabilities and enhancing its offerings to support SMEs. It is committed to growing its market presence internationally while continuing to deliver tailored solutions that drive business growth for its clients. In terms of its long-term vision, this includes further development of multi-level offerings that cater specifically to the SME space. Raj shares, “We recognise that SMEs require more than just payroll services – they need comprehensive solutions that address HR, workforce management, and performance management. By providing a complete ecosystem of solutions, we aim to become the go-to partner for SMEs, offering everything they need to manage their workforce effectively and efficiently. “Innovation remains at the heart of our strategy. We are continuously exploring new ways to enhance our product portfolio, ensuring that we stay ahead of industry trends and meet the evolving needs of our clients. Company: SD Worx UK Contact: Raj Nijhawan (Director SME UK) Email: [email protected] Website: www.sdworx.co.uk strategic, efficient response not only helps its clients to stay ahead of regulatory changes but also reinforces SD Worx as a trusted advisor, turning potential obstacles into opportunities for growth and strengthened client relationships. In response to regulatory challenges, the company has expanded is consultancy services and launched SD Worx Academy, which provides clients with expert guidance and courses on navigating the ever-changing landscape of payroll and HR compliance. Its long history of service and expertise has allowed it to successfully respond to these changes and continue providing clients with the support they need. Key to SD Worx’s unparalleled offering is of course its team whose culture is built on passion, dedication, and continuous learning. The company invests heavily in training and development, ensuring its staff are equipped with the latest industry knowledge and technological expertise. This focus on continuous improvement allows SD Worx to consistently deliver on its promise of quality and customer satisfaction. Now, as the company looks ahead toward the rest of 2024, its focus will remain on

SME News Q4 2024 / 8 Drive An has extensive experience offering licensing, training, and knowledge courses to aspiring drivers across the UK. Having instructed 19K+ private hire drivers nationwide, Drive An spreads its knowledge, experience, and wisdom to anyone who wishes to take on a new venture in the world of taxi driving. The organisation creates training programs that benefit everyone – and change the world in the process. The team at Drive An is no exception in a field that is constantly evolving. By consistently providing future-proof skill training, the organisation ensures that drivers for private hire consistently attain the greatest outcomes and can adjust to their evolving personal needs as well as the demands of the industry at large. By putting the globe in motion, the team connects and ignites potential for everyone, and they take great delight in offering drivers and partners exceptional service. The company’s philosophy is to prepare drivers for real-life situations while licensed by the City of Wolverhampton, or any other UK licensing authorities. On a mission to help current and future drivers, by providing them with access to learning opportunities, Drive An has swiftly positioned itself as a reliable and successful company in the UK to work with, if a person is looking to learn more, streamline their applications, and gain their license. Furthermore, helping people to drive anywhere across the UK in their private hire, Drive An’s philosophy pushes it forward for its many clients. Keeping its own core values at the forefront of its operations, Drive An helps all kinds of individuals to thrive in their chosen profession. Valuing transparency, clarity, passion, accountability, and a commitment to high-quality services, the award-winning company has pushed the boundaries of what’s possible for people when applying for their taxi licensing. Responding to the trends and demands of our modern society, Drive An works on delivering solutions to challenges such as the transition to electric and autonomous vehicles, the tightening of global safety regulations, and the growing demand for AI solutions in transport logistics. So far in 2024, Drive An has continued to evolve by deepening its investment in AI and automation. Since its establishment, the Providing specialist advice for over 30+ licensing authorities across the UK, including knowledge courses, verification, compliance, and application processes, Drive An is a groundbreaking option for anyone looking to be a professional Private or Hackney Carriage driver in the UK. Here we take a closer look at the company’s services and solutions as we celebrate its win in the Greater London Enterprise Awards 2024. Best Taxi Licensing Company 2024

company has put a strong emphasis on digital platforms that improve user experience. Drive An has evolved from a conventional vehicle management and driver support organisation into a tech-driven enterprise. It has also improved its technology capabilities over the previous year by incorporating increasingly advanced AI solutions to maximise customer service, safety, and operational efficiency. Along with offering more after-sales services – including more thorough online training courses and real-time feedback systems for car rental services – Drive An has expanded its customer support systems overseas. As the industry continues to fluctuate and change, Drive An keeps its fingers directly on the pulse of trends within its sector. Imran Ilyas tells us, “Drive An has navigated these trends by enhancing its AI-driven offerings, ensuring that both operators and drivers are equipped with the tools needed to comply with these new standards. The adoption of AI for real-time monitoring and predictive maintenance has impacted the business positively, increasing customer retention and positioning the company as a leader in safety technology. We’ve also expanded into partnerships with regulatory bodies to better integrate platforms with compliance checks, which has opened up new opportunities for growth.” Now, as the future beckons, Drive An anticipates a surge in business – especially following the success of the "Drive An: Become a Driver" app, which saw over 80,000+ users access and utilise the innovative tool. Furthermore, Drive An is currently working on launching an upgraded version with advanced features including comprehensive data analytics for fleet operators, and integration with autonomous vehicle platforms. By dedicating its time to improving the user experience, especially as the industry undergoes such heavy challenges, Drive An demonstrates its devotion to its customers’ satisfaction rates and peace of mind. Maintaining its partnerships with stakeholders and customers over the years, Drive An takes care of everything – not simply from start to finish of a process, but the company also makes itself available at any point in time. Atop this, Drive An will be expanding and offering its services to people all across the globe – no matter where someone is based, they can have access to the technology needed to succeed. The passion for staying up to date that is demonstrated by Drive An’s team is commendable, especially as the trends of automation and AI continue to evolve so quickly that it can seem hard to keep up. Its team is always ready to embark on a new learning journey to ensure they can offer the best service and solution available on the market. With their intelligent solutions and on-trend services, Drive An continues to prove itself as a major player in the UK for private hire and hackney carriage taxis. Previously winning Best Private Hire Taxi Licensing Specialists 2023 from The Business Concept in the Best in Business Awards 2023, Drive An has kept its winning streak for the second consecutive year as it is named Best Taxi Licensing Company 2024 in the Greater London Enterprise Awards 2024. Contact: Imran Ilyas Company: Drive An Web Address: https://drivean.co.uk/

SME News Q4 2024 / 10 Best Luxury Artisan Fragrance Company 2024 - Cambridgeshire Exquisite fragrance house Hamdah London takes immense pride in creating a gorgeous range of luxury scents, all of which are made using only the finest natural ingredients and with a keen emphasis placed on sustainability and strong ethics. All of the products in this line exist as a result of the company’s team of perfume connoisseurs, led by the visionary Enshirah Al-khamar. These experts meticulously blend various scents to create unforgettable experiences across an unrivalled portfolio of masculine, feminine, and unisex fragrances – all through an artisanal process reflected in this award. Whether as a treat for themselves or a gift for somebody else, Hamdah London has the perfect item for every taste somewhere in its collection. The luxury scents created by the company not only take the form of colourful, delicate perfumes however, as its artisans also create a choice selection of scented candles. Both the Discovery Box Perfume Gift Set and Scented Candle Gift Set serve as the perfect introductions to the brand and its artisanal scents, with these offering four and five different aroma options respectively. Hamdah London’s sustainable eau de parfums are all crafted in-house and in small batches, ensuring their quality and that waste is kept to a minimum. All of the ingredients that go into these fragrances are also sourced from trusted, specialist, and – where possible – local suppliers, underpinning the commitments to nature and environmentally friendly practices which are woven into the very fabric of the company. The result is that every one of these artisanal creations embodies the qualities of luxury, elegance, and timelessness. Beyond this, Hamdah London also offers clients the opportunity to create their own scents from a wide range of ingredients. Be it for a special occasion or simply to capture their own unique personality, the bespoke perfume experience delivered by the company is one that should not be missed. Able to be carried out completely online or from within the company’s own perfume atelier in the heart of Cambridge, these two-hour appointments with a master perfumer see every client able to discover their own personal fragrance fingerprint. The process begins by selecting a base for the fragrance, which can be anything from myrrh and frankincense through to vanilla, eucalyptus, tea tree, and many more. From this base, new accords can then be added in the form of heart and top notes, with this range again being equally as diverse – spanning the spicy notes of cardamon and cinnamon through to the aromatic notes of peppermint, lemongrass, and lavender. For those feeling more adventurous, Hamdah London even has more obscure notes such as chocolate and vetiver root. Once these all-important selections have been made, a client’s unique fragrance is bottled into a 100ml container fitting of its designer status, before it is then carefully stored ahead of being shipped out in a luxury gift box. One of the best things about this service is that it is far from a one-and-done deal, and the fragrance is kept on record so that it can be ordered again and enjoyed by both the creator and those closet to them for years to come. Complete with a free consultation and a fully tailored service, this is an experience like no other. Alongside these two-hour solo fragrance consultations, Hamdah London also offers the same experience for two across a three-hour session, as well as a unique perfume design experience that sees every element of the above consultations doubled down upon. Across three consultations delivered over a six-month period, those who partake in the course will work closely with the company’s top perfume specialists to design their own fragrance completely from scratch, using some of the world’s most unique ingredients. This is not all however, and, aside from running a number of events including its half-day apprenticeship perfume creation class, this multiaward company is also looking to branch out its offerings even further over the coming months, as seen by its introduction of a custom formulation skincare service, as well as its plans to introduce home diffusers. Having recognised the innate link between scent, memory, and emotion, Hamdah London captures the essence of some of the most pleasing, diverse scents from across the globe, skilfully combining them to create aromatic marvels in the forms of candles and fragrances. A company at the forefront of innovation in this space, as seen by its memberships to the esteemed International Fragrance Association (IFRA) and the Fragrance Foundation, Hamdah London is continuing to set the gold standard in the world of luxury scents. Contact: Enshirah Al-khamar Company: Hamdah London Web Address: https://www.hamdahlondon.co.uk/ Nov24009

I’m delighted you’re here! If you’re a UK-based CEO, Leader, or People Manager aiming to reach your next level of success, you’ve come to the right place. I offer high-impact 1-1 Coaching, Training, and HR Services that enables individuals and teams to thrive in today’s fast-paced world I’m a multi-award-winning Leadership Mentor, Certified Gallup Strengths Coach, and Experienced & Qualified HR Director. I’m passionate about driving high performance and unlocking people’s potential, by leveraging their natural talents and strengths. HR Hi, I’m Mandy. The Founder of Modern HR Ltd. Modern www.modernhr.co.uk [email protected]

SME News Q4 2024 / 12 Scotland’s Favourite Home Pool Table Supplier There are few things as undeniably cool as having a pool or snooker table at home – be it for a man cave, a dining room, or any other area of the house. Recognising this, Scotland’s Home Pool Tables Direct Ltd stocks a range of quality pool, snooker, and other games tables, many of which can be found in its Hamilton showroom, located just 13 miles from Glasgow. Named as the Best Home Pool Tables Company 2024 - UK, clients of the business are able to create their own custom table based on dozens of styles, choosing everything from the finish of the wood to the colour of the cloth. When it comes to home pool and snooker tables, no company embodies excellence quite like the aptly named Home Pool Tables Direct. This is because the team here do much more than simply sell clients a table – they help them create the perfect one for them from the ground up, resulting in a bespoke pool or snooker table that is the perfect fit for any room of a house, or even outdoors. With an unrivalled amount of table designs, cloth colours, and cabinet finishes to choose from, there is something here for every budget and taste. From the budget-friendly Phantom Deluxe Folding Leg Pool Table to the luxurious Sam K Steel 2 American Pool Table, every piece lining this portfolio comes with a wealth of customisability options, right down to the size of the table itself. Thanks to the dozens of choices available at every stage of the design process, all customers are afforded the means to build the table of their dreams – with delivery and installation services also included for every room of a house, from the basement to the attic, to make this dream a reality. Those seeking to have a pool table in a more communal area of their home, such as the dining room, can choose from more than 50 pool-dining table options available from Home Pool Tables Direct, ranging from lavish indoor wooden tables through to robust, stylish outdoor options. Once more, these pooldining table hybrids boast various options for finishes, and the matching benches or cube seats available for many make them practical and enjoyable in equal measure – the perfect combination for discerning homeowners. Every table featured on the Home Pool Tables Direct online store (linked below) also comes up with the balls, cues, triangle, and chalk necessary to get playing right away. Beyond this, the company also stocks every accessory imaginable to further elevate the experience, from pool table covers to a variety of cue storage solutions, traditional overhead lamps like those found in old-timey bars, new balls, table tops, and more. A pool table can even pull double duty table thanks to the company’s table tennis top, offering two games in one. Aside from these tailored and unique pool and snooker tables, Home Pool Tables Direct has evolved in recent years to go beyond these offerings, and it today stocks a variety of pre-built football, table tennis, and air hockey tables. Different sizes are available across these choice styles, and delivery and installation are again taken care of. Recently, Home Pool Tables Direct has even started offering shuffleboard tables, showcasing its keenness to further branch out into the world of games tables for use in a domestic setting. Finally, Home Pool Tables Direct offers pool and snooker table re-covering services across Scotland, as well as other locations in the UK on request. Leaving every table looking as good as new, a number of diverse fabrics and colours are available to choose from, so whether a client is in search of a traditional green or blue or something more unique such as orange or gold, Home Pool Tables Direct has both the tools and the skill to breathe new life into their tired, old table – ensuring many happy memories are had with it for years to come. Whether a client chooses to seek out Home Pool Tables Direct at its friendly showroom in Hamilton or place an order through its website, they are sure to be happy with the results, something corroborated by the dozens of five-star reviews the company has been left on Trustpilot. With the team having also introduced Novuna Personal Finance to the site, buying the perfect pool, snooker, or games table has never been easier and more personal than it is with Scotland’s renowned Home Pool Tables Direct Ltd. Contact: Charles Sheeran Company: Home Pool Tables Direct Ltd Web Address: homepooltablesdirect.co.uk

Located in Eastleigh, DataGardener allows businesses to improve their performance through access to interconnected public and private corporate datasets. The company aims to empower businesses through its platform, utilising actionable data intelligence to drive informed decisions, enhance operational efficiency, and promote sustainable growth. Leveraging the core values of client-centricity, innovation and learning, teamwork and collaboration, and diversity, DataGardener delivers meaningful and lasting impact to every partnership it forms. In a dynamic market, DataGardener distinguishes itself by seamlessly connecting and analysing diverse datasets, offering deeper insights and broader intelligence than typical platforms. The company prides itself on delivering accurate, actionable data that empowers businesses to make informed decisions and stay ahead of industry challenges. DataGardener utilises proprietary connectors and intellectual property to quickly integrate across numerous datasets, including more than 30 national datasets from both government and private sources, a capability that surpasses industry standards. The platform uncovers unique insights through its AI-powered search algorithms, as well as efficiently managing complex data requests with rapid responses, identifying risks such as Governance Washing through comprehensive governance, compliance, and financial assessments, and ensuring that data remains relevant and accurate to support business growth and strategic decisions. The key features of DataGardener’s platform include comprehensive UK company data, providing detailed insights into financial performance, property ownership, and market trends; customisable risk assessment, with dynamic analytics that help clients identify financial stability, operational risks, and compliance factors; and real-time market analytics, enabling businesses to track market dynamics emerging trends, and competitor activities. By utilising such forward-thinking features, clients of DataGardener benefit from enhanced efficiency, driven by the ability to rapidly access data to identify potential partners and assess their viability. This access to real-time insight allows for more informed decision-making, so that business owners can refine their strategies and spot potential opportunities, in addition to mitigating foreseen risks. Since its inception, DataGardener has proudly worked on various projects that help businesses make smarter, data-driven decisions, providing them with services such as financial intelligence, credit assessments, and even in-depth market research. Tarun tells us that a standout project DataGardener has undertaken involved a large commercial enterprise seeking to streamline its approach to identifying high-potential partners and accessing the financial health of its existing network. By accessing DataGardener’s business intelligence platform, the company swiftly identified over 300 high-potential prospects and conducted financial health checks, in a fraction of the usual time. Leveraging DataGardener’s detailed financial profiles, risk assessments, and industry trends, the company was able to make informed decisions that aligned with their business goals and enhanced their operational efficiency. “Our success here lies in the platform’s flexibility,” says Tarun, “offering businesses access to comprehensive data on UK companies, such as financial performance, property ownership, credit information, and international trade insights. This enables clients to prospect new leads, monitor competitors, and minimise risks associated with potential partnerships.” As for future projects, we learn that the company has much to look forward to after recently integrating Ireland data into the platform. This enhancement will expand DataGardener’s reach and deliver valuable insights for businesses already present in or seeking to champion the Irish market. But that’s not all for DataGardener, as Tarun tells us, “We are excited about several upcoming projects at DataGardener that will significantly enhance our offerings. Our primary focus is improving our platform’s capabilities to provide more comprehensive and actionable insights, ensuring our users can make informed decisions based on the latest data trends and analytics.” This development, in conjunction with the expansion into Irish markets, will further empower DataGardener’s clients with robust tools designed to support their growth and strategic objectives. Looking even further ahead, Tarun details the company’s five-year-plan to become a global player in the business intelligence industry and achieve a turnover of more than £5 million. With objectives including expanding its data source network, enhancing the platform’s capabilities, strengthening client relationships, and achieving more industry-specific certifications, DataGardener is poised to further establish its credibility and solidify its position as the Best Business Information and Intelligence Software Provider 2024 – UK. Contact: Tarun Kumar Company: DataGardener Solutions Limited Web Address: https://datagardener.com/ Founded in 2020, DataGardener is a business intelligence platform with the largest UK company database, possessing information on more than 16 million companies across the UK. Eliminating the need to collect information from multiple sources, DataGardener provides data intelligence on financial information, property ownership, credit information, contact details, and other areas of business. Join us below as we speak with Tarun Kumar, Founder and CEO of DataGardener, following the company’s recent recognition in the 2024 Business Elite Awards. Accelerating Growth Through Specialist Data Centralisation

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A global specialist in the areas of AC voltage stabilisers and power line conditioning, Sinalda UK Limited sits atop more than three decades of experience in the industry, resulting in it having secured work with worldwide companies in search of best-in-class power control solutions and expert teams to deliver them. Celebrated as the Leading Experts in Voltage Stabilisers 2024, this workforce share over a century of combined expertise, which they leverage to craft tailored approaches that see small and large corporations alike afforded clean, stable voltage supplies. Leading Experts in Voltage Stabilisers 2024 Headquartered in Bedford and operating throughout the UK, Sinalda UK Limited is just one division of the global Sinalda business empire, which today does business in more than 120 countries. This international company’s worldwide presence is boosted further through its state-of-the-art manufacturing operations in Taipei, Taiwan and Shenzhen, China, both of which it controls from a Hong Kong base. Across its global operation, the company is aided by an ever-expanding local resale partner and agent network. Such a defining presence on the world’s stage has only been achieved thanks to the company’s commitment to delivering quality products and services, with this resulting in its client base having grown steadily year-onyear for over 30 years. Such steady growth has resulted in long-lasting partnerships with clients, some of which are the biggest, most prestigious organisations in the world. Because of the tremendous output of these companies, as well as countless others across the world, the power demand of industry is today outstripping the supply, paving the way for large voltage swings and power surges. This is where Sinalda’s award-winning range of voltage stabilisers come in, with these products monitoring the incoming mains supply on a constant basis. Whenever the voltage rises or drops, the tech ensures that it remains at the right voltage for the specific equipment, protecting it from damage or malfunction. These products, like every other solution comprising Sinalda’s diverse portfolio, have been purposefully designed and built so as to represent the pinnacle of possibility in this industry. All designs are created by the company’s specialist UK team, before they are realised by the immensely talented engineers at the aforementioned facilities in the Far East. These engineers utilise ISO 9000 assembly plants, meaning that the quality of these solutions lends itself to long-term performance, bolstered by Sinalda’s marketleading warranty provisions. As these points suggest, Sinalda’s vast experience is apparent across every element of the customer experience, from an encompassing pre-sales process to a robust after-sales support service. Following on from this and aided immeasurably by the vast experience and relentless drive to work together and solve power supply problems for businesses on a global scale, a spokesperson for Sinalda tells us: “It is easy to say there is no team like Sinalda anywhere else in the world”, and this is a statement that we wholeheartedly agree with. This is because the organisation’s renowned customer-centric nature stems from these teams, with every member of staff from its regional sales teams to the international development and support staff remaining responsible, supportive, and reliable at every turn. On the back of this, Sinalda is able to ensure the requirements of every client are fulfilled and find them a fitting solution for their needs. Aiding it in this mission is its dedicated innovation team, comprised of individuals whose job it is to evolve the business’ offerings. A forward-thinking business, it is no surprise that Sinalda also upholds the highest corporate governance standards across its operation, something it believes to be just as essential as delivering great products and an even better service. Determined to act in a manner which is honest, transparent, and demonstrates accountability at every turn, the company’s pledge to do its bidding lawfully and with integrity is present across its robust series of health and safety, environmental, employment, and ethics policies. With the enviable strengths of its products, team, and policies to boot, Sinalda UK Limited has picked up a number of awards from us over the past few years, underpinning its ongoing excellence and success in pushing the boundaries when it comes to voltage stabilisers and other mains voltage control solutions. We are sure the future remains bright for this entity, and we wish it the best of luck as it continues to adapt and solidify its frontrunner position. Contact: Daniel Dover Company: Sinalda UK Limited Web Address: https://www.sinalda.com/

SME News Q4 2024 / 16 Astral Digital: Driving the Evolution of Email Marketing Email is one of the most powerful channels in a business, though fewer marketing channels are more misunderstood. The art of email has evolved significantly in recent years, and that transformation is accelerating at a rapid pace. No longer a simple communication channel, it is now a strategic tool that can drive remarkable results for a business when used correctly. Below, we take a look at Astral Digital, the email marketing business striving to revolutionise the way businesses use email, alongside specialist insight from Company Founder Beth O’Malley. Founded in 2023, Astral Digital is an emerging email marketing company on a mission to transform the email marketing sphere and empower businesses and marketing teams to achieve excellence. By educating clients on optimising their CRM, data, and strategies, Astral Digital successfully delivers measurable growth, streamlined operations, and marketing success. Astral Digital prides itself on upholding its core values of client-centricity, data-driven results, empowerment through knowledge, and a passion for progress. The company prefers to take a straight-forward approach to its services, building trust through providing transparency and consistent results. “No fluff, just results.” In such an oversaturated market, however, what makes Astral Digital truly different? “Simple: we’re not an agency, and we never want to feel like one,” Beth tells us. “Agencies just feel off to us; there’s so much mistrust, overpromising, and underdelivering. We’ve been on the receiving end of that, and it’s frustrating. That’s why we do things differently. We embed ourselves into your team and get just as invested in your success as you are. If you’re looking for that typical agency feel, we’re probably not the right fit.” Astral Digital does not merely come in, fix a client’s email marketing problems, and walk away. Instead, it takes the time to explain how and why certain methodologies have been chosen, so that the client can continue to thrive on their own. “We don’t shy away from tough conversations, even if we may not like them,” Beth adds. “We’re not here to just tell you what you want to hear; we’re here to help you get real results. So, when you work with us, you can count on us being honest, direct, and always delivering what we say we will.” The company offers an email auditing service, designed for both B2B and B2C businesses using email as a marketing channel. Many businesses do not understand the true power that lies in email, and believe that the more emails sent out, the better. Astral Digital’s email auditing service not only explains why an email strategy isn’t working, but also teaches the client how to fix their emails step by step and transform their approach for the better. The email audits follow Astral Digital’s one-of-a-kind inverted pyramid approach, which takes a similar structure to Maslow’s Hierarchy of Needs. Astral Digital starts with the foundational needs, addressing the email channel as a whole, before achieving higher fulfilment. It is essential to first lay out this groundwork, as skipping steps or moving forward without fulfilling those core needs first can cause the entire process to fail. Systems, strategies, and data are the three pillars of email marketing, and if one or more of those are weak then the channel won’t have a strong foundation to build upon and maximise results. Astral Digital reviews its client’s CRM, ESP, and any other system used for email, alongside providing a full data audit and analysis of the current data collection strategy, segmentation, and audience personas. “Small businesses cannot afford to keep running with outdated systems, no CRM, manual admin processes, and poor email practices,” Beth explains. “Too many businesses are hiring more people to cover manual tasks when automation and a wellimplemented CRM could solve these problems and free up valuable time and resources. A properly set-up CRM, combined with smart email marketing, doesn’t just save time; it drives revenue, builds stronger customer relationships, and ultimately helps the business scale. Inaction is the real cost. Sorting it out now will transform the way small businesses operate, and that’s exactly what we’re here to help them do.” The digital sphere is evolving, and it is important that businesses adapt to the change. Astral Digital is on a mission to educate as many professionals as possible and equip them with the tools to succeed, driven by Beth’s unwavering passion for not letting email fade into the background. For its dedication to sharing its expertise across sectors and noteworthy contributions to the world of email marketing, Astral Digital has been recognised as the Best Full Service Email Marketing Agency 2024 – West Midlands in the 2024 Business Elite Awards. Contact: Beth O’Malley Company: Astral Digital Web Address: https://astral-digital.co.uk/

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