SME News Q4 2024 / 16 Astral Digital: Driving the Evolution of Email Marketing Email is one of the most powerful channels in a business, though fewer marketing channels are more misunderstood. The art of email has evolved significantly in recent years, and that transformation is accelerating at a rapid pace. No longer a simple communication channel, it is now a strategic tool that can drive remarkable results for a business when used correctly. Below, we take a look at Astral Digital, the email marketing business striving to revolutionise the way businesses use email, alongside specialist insight from Company Founder Beth O’Malley. Founded in 2023, Astral Digital is an emerging email marketing company on a mission to transform the email marketing sphere and empower businesses and marketing teams to achieve excellence. By educating clients on optimising their CRM, data, and strategies, Astral Digital successfully delivers measurable growth, streamlined operations, and marketing success. Astral Digital prides itself on upholding its core values of client-centricity, data-driven results, empowerment through knowledge, and a passion for progress. The company prefers to take a straight-forward approach to its services, building trust through providing transparency and consistent results. “No fluff, just results.” In such an oversaturated market, however, what makes Astral Digital truly different? “Simple: we’re not an agency, and we never want to feel like one,” Beth tells us. “Agencies just feel off to us; there’s so much mistrust, overpromising, and underdelivering. We’ve been on the receiving end of that, and it’s frustrating. That’s why we do things differently. We embed ourselves into your team and get just as invested in your success as you are. If you’re looking for that typical agency feel, we’re probably not the right fit.” Astral Digital does not merely come in, fix a client’s email marketing problems, and walk away. Instead, it takes the time to explain how and why certain methodologies have been chosen, so that the client can continue to thrive on their own. “We don’t shy away from tough conversations, even if we may not like them,” Beth adds. “We’re not here to just tell you what you want to hear; we’re here to help you get real results. So, when you work with us, you can count on us being honest, direct, and always delivering what we say we will.” The company offers an email auditing service, designed for both B2B and B2C businesses using email as a marketing channel. Many businesses do not understand the true power that lies in email, and believe that the more emails sent out, the better. Astral Digital’s email auditing service not only explains why an email strategy isn’t working, but also teaches the client how to fix their emails step by step and transform their approach for the better. The email audits follow Astral Digital’s one-of-a-kind inverted pyramid approach, which takes a similar structure to Maslow’s Hierarchy of Needs. Astral Digital starts with the foundational needs, addressing the email channel as a whole, before achieving higher fulfilment. It is essential to first lay out this groundwork, as skipping steps or moving forward without fulfilling those core needs first can cause the entire process to fail. Systems, strategies, and data are the three pillars of email marketing, and if one or more of those are weak then the channel won’t have a strong foundation to build upon and maximise results. Astral Digital reviews its client’s CRM, ESP, and any other system used for email, alongside providing a full data audit and analysis of the current data collection strategy, segmentation, and audience personas. “Small businesses cannot afford to keep running with outdated systems, no CRM, manual admin processes, and poor email practices,” Beth explains. “Too many businesses are hiring more people to cover manual tasks when automation and a wellimplemented CRM could solve these problems and free up valuable time and resources. A properly set-up CRM, combined with smart email marketing, doesn’t just save time; it drives revenue, builds stronger customer relationships, and ultimately helps the business scale. Inaction is the real cost. Sorting it out now will transform the way small businesses operate, and that’s exactly what we’re here to help them do.” The digital sphere is evolving, and it is important that businesses adapt to the change. Astral Digital is on a mission to educate as many professionals as possible and equip them with the tools to succeed, driven by Beth’s unwavering passion for not letting email fade into the background. For its dedication to sharing its expertise across sectors and noteworthy contributions to the world of email marketing, Astral Digital has been recognised as the Best Full Service Email Marketing Agency 2024 – West Midlands in the 2024 Business Elite Awards. Contact: Beth O’Malley Company: Astral Digital Web Address: https://astral-digital.co.uk/
RkJQdWJsaXNoZXIy NTY1MjM3