SME News Q4 2024 / 26 Unlock Your Brand’s Potential with Reflex Consultancy To survive in this competitive landscape, business owners must be multiskilled moguls, but many feel daunted by the prospect of marketing their business, especially within the digital sphere of eCommerce. They must build an optimal strategy, act as the retailer, and possess a deep understanding of the evolving market dynamics. Reflex Consultancy is an experienced Amazon and eCommerce marketing specialist leveraging more than a decade of industry knowledge to help brands achieve their business goals. We speak with Steve Herrington, Founder and CEO of Reflex Consultancy, as the firm receives its title in the 2024 Business Elite Awards. Founded in 2022, Reflex Consultancy is on a mission to unlock its clients’ full branding potential on Amazon through expert guidance, innovative strategies, and hands-on solutions. Fuelled by unbridled passion and experience, Reflex Consultancy equips its clients with proven strategies to ensure their products are retail-ready and well-positioned to garner successful sales through Amazon. “At our core, we always aim to add value and be valued,” Steve tells us. “Our clients consider us a part of their businesses, which in return allows us to add value in every plan, action, and interaction.” Steve Herrington is the Founder driving Reflex Consultancy, with over a decade of experience in consumer marketing and data analytics that enable him to navigate the fast-paced, ever-changing landscape of online marketing. This experience has well-positioned Reflex Consultancy as a market leader, opting to take a client-centric approach that takes their varying needs and goals into account. “We pride ourselves on being more than just another agency – we’re a consulting agency,” says Steve. “We blend agency-grade expertise with personalised consultancy, partnering with our clients to elevate the quality of their operations, retail readiness, and advertising to world class standards. We’re also dynamic in what we deliver to clients; we’re constantly evolving what we deliver, based on our clients’ hottest challenges at the time and quarterly feedback surveys.” Most of Reflex Consultancy’s clients prefer a full-service approach, and the consultancy has noticed that its clients who are smaller or looking for an outside perspective would also benefit from some of the features delivered in its full-service model. For these brands, Reflex Consultancy has two popular options, the first being world-class reporting services. Each month, the consultancy provides an interactive dashboard that looks back at its client’s recent sales and marketing performance on Amazon, complete with expert analysis, commentary, areas for improvement, and tips to focus on for the next month. This service comes bespoke to each brand and includes elements such as per-product sales and marketing analysis, traffic and conversion metrics, geographical customer heatmap, and inventory management. Reflex Consultancy’s reporting service is available for a simple, flat monthly fee and, delivered straight to the client’s inbox, is regarded as a highly valued aspect of its full-managed service. For those who operate SMEs and strive to reach similar levels of success as Reflex Consultancy, Steve stresses the importance of understanding your customer. By taking the time to learn who they are and what problem they are trying to solve, you are taking the first steps in providing them with an outstanding strategy that will streamline processes and deliver operational optimisation to succeed within the sphere of eCommerce. Reflex Consultancy’s tactical approach has proven successful, as Steve shares with us testimonials from past clients, following the consultancy’s recent recognition as the Best Amazon Marketing Consultancy 2024 – Southeast England in the 2024 Business Elite Awards. “I’ve been working with Reflex Consultancy for a few months now,” writes Adam Calvert, Verta Golf. “We have had some results from a new, updated, and more refined strategy to help us make more sales profitably. I would like to recommend Reflex Consultancy and in particular, Steve, as his professionalism and customer service are excellent.” “Reflex Consultancy has turned our Amazon advertising around, implementing strategies across the entire customer journey and really making our advertising spend become more targeted,” says the Amazon Account Manager of Hay Hampers. “Their help with creating engaging A+ content and dedication to helping launch a new product has also proven invaluable. Thank you to Steve and the Reflex team!” “Steve’s knowledge is so vast that he can support in all scenarios relating to our Amazon business,” reports Chris Howe, Burts Snacks. “We have hit some rocks on the road, including account suspension and the working to reopen the account I feel wouldn’t have been achieved without Steve. We have created a great brand image on Amazon and it’s all to Steve’s work and ability to support us in putting it together.” Contact: Steve Herrington Company: Reflex Consultancy Web Address: https://www.reflexconsultancy.com/
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