Desert Island Events is an award-winning creative agency specialising in the delivery of conferences, awards, incentives, brand activations, festivals, and hybrid events for clients such as Pepsi and TikTok. Guided by values of creativity, collaboration, expert knowledge, impact, and playfulness, it manages every aspect of the event planning process to create an experience that truly exceeds the expectations of both the client and their guests. In light of Desert Island Events’ success within the Greater London Enterprise Awards 2025, we speak to Founder and Managing Director, Narmeen Kamran to learn more. Nationwide Creative Events Agency of the Year 2025 “What sets us apart is that an event is an investment, not just an occasion,” Narmeen begins. “Every project we design is measured against clear business outcomes, whether that’s increasing client retention, boosting employee engagement, or driving sales.” It all began with a podcast – Desert Island Events Podcast – a celebration of creativity across the events industry, which Narmeen continues to host. This soon evolved into a full-service agency with a trusted supplier ecosystem and a secret sauce combining bold creativity, inclusive event design, and commercial accountability. “We don’t just create standout experiences, we deliver measurable ROI,” Narmeen continues. “Postevent reviews are standard practice, giving clients clarity on the return their investment has generated.” It is an agency that knows how to leverage industry trends in order to succeed. Narmeen recognises that today’s events are being shaped by three key demands of sustainability, inclusivity, and personalisation. Businesses now expect their events to align with ESG and DEI goals, to make every attendee feel welcome, and to create experiences that feel entirely bespoke. Storytelling is also becoming increasingly important, with brands using events to form stronger connections with their audiences, immersing them both practically and emotionally. Being located in London, Narmeen notes that the city offers a strategic advantage for hosting events, with Desert Island Events capitalising on having access to world-class venues, a diverse talent pool, and proximity to corporate sectors, including finance, tech, and creative industries. Additionally, the city's global connectivity serves as an ideal base for organisations looking to attract international audiences. However, the company’s success hasn’t come without its hurdles. Having launched the business post-pandemic, this meant it had to navigate an uncertain economy where every client pound had to work harder. Narmeen tells us that it is this that pushed the business to refine its focus on ROI, a discipline that now sets it apart from other agencies. Furthermore, the industry’s reliance on alcohol could have been considered a challenge, but Narmeen saw this as an opportunity to pioneer sober-inclusive event design, saying, “What began as a personal experience became a business differentiator, helping clients host events that are more welcoming and forward-thinking.” She adds, “We lead the industry in sober inclusion. Too often overlooked, we don’t just talk about it – we wrote the white paper on it. In January 2025, we co-authored the landmark White Paper on Events and Alcohol, a piece of thought leadership that is already changing how organisations think about inclusion.” The company’s credibility in this area is underpinned by Narmeen’s recognition as an IWSC judge for non-alcoholic spirits, and as part of C&IT’s A-List and Tomorrow’s Talent 2021. “This combination of personal credibility, authentic voice, and measurable impact makes us stand out and ensure clients can trust us to create experiences that are both innovative and effective,” comments Narmeen. “We are an agency with both the expertise and credibility to ensure your event is innovative, inclusive, and impactful.” Ultimately, Desert Island Events has solidified its position as a true leader within the industry, with its prioritising of sustainability, inclusivity, and ROI measurement allowing it to remain ahead of client expectations. Clients have come to expect a trademark blend of professionalism and playfulness for an event that will be remembered for all the right reasons. So, what’s next for the company? Narmeen shares, “The rest of 2025 is about growth with purpose. We’re expanding our portfolio in both corporate and festival sectors and launching a consultancy arm to help organisations embed inclusive practices into their events. Speaking engagements and workshops will extend our thought leadership influence, particularly around inclusion and creativity. “Looking further ahead, we’re committed to scaling our core team without compromising quality, deepening our sustainability commitments, and maintaining our position as one of the UK’s most creative and commercially impactful event agencies. Desert Island Events is not only an agency that can deliver; it’s one that is helping to shape the future of the industry.” Contact Details Company name: Desert Island Events Contact name: Narmeen Kamran Email: [email protected] Website: www.desertislandevents.com
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