business sits now, and from that point we can plan forwards effectively and simply. The reality is that most business owners have a goal, what they don’t have is a plan – Profit First gives us that plan.” The adoption of the Profit First system ensures that we take our share of profit every single time that we receive money so that we can move to a state of permanent profitability whilst ensuring that the business owner’s return is prioritised, that the business is protected from the tax collecting authorities and that we don’t live beyond our means when it comes to the day to day costs of running the business. From this foundation, management of the cash flow within the business becomes a natural process. Knowing what to do with every penny that comes in removes the emotion of the decision about what to do with it. The online world is currently seeing a barrage of ‘the thing that worked before doesn’t work now’ commentary, and whilst that may be true for sales and marketing techniques, the Profit First cash management system ‘worked then, works now and will continue to work just as effectively in the coming months and years’ – there is no need to chase the latest trend…we don’t have to guess when it comes to ensuring we create a profitable business that pays us appropriately as the business grows. Jason’s three-step phased approach spanning clarity, connection, and confidence means that once the system has been implemented, and a tailored strategic future plan mapped out, increasing profitability and owner’s pay on a regular basis can be done with ease (you’d love multiple pay rises and four quarterly profit distributions across a year, wouldn’t you?!). Jason removes the fear from the whole tax discussion, using simple processes to help business owners plan ahead, save the tax money in advance so that they can spend time focusing on how much they could earn safe in the knowledge that the system will cater for the tax liability quietly in the background on autopilot, rather than worrying about ‘whether they have paid themselves too much’ or need to find hefty sums of money at the 11th hour to pay a tax bill. “Small changes can make a big difference – and I’m sure you’d back yourself to be able to make a small change, wouldn’t you?” Everyone running a business knows only too well that things don’t move in straight lines in the desired direction of travel all the time - Jason’s ‘curve ball’ came in June 2024 when his father was formally diagnosed with dementia, and his Mother passed away shortly after in October 2024. As difficult a period as the last year has been, it has given Jason the opportunity to re-imagine the delivery side of his business to give him greater time freedom to manage his father’s life and ongoing needs whilst creating a structure that will increase the ripple effect of his work and level of his accessibility to clients – a clear ‘win, win, win’ outcome in the face of adversity! So what’s next? Jason is in the process of Certifying as a Mentor for Mike Michalowicz’s next book (due out at the end of January 2026), ‘The Money Habit’- focused entirely on the creation of a personal financial system akin to ‘Profit First’ for personal money, which will dramatically increase the impact that Jason is able to have with his work, giving structure to business AND personal money. In 2026, Jason’s emphasis will be shifting into two distinct ‘1-to-many’ formats, leveraging his 1-to-1 experiences: a group program for businesses with revenue above £200k who need to solve the ‘team, tax and take home pay’ conundrum so that they can scale efficiently whilst making sure their own pay packet doesn’t get left behind; and a Membership which will be jointly run with his wife, Sandra, who is a life coach and also a Certified Profit First Professional in her own right (they take Profit First very seriously in their household!), which will combine Mindset & Energy work with ‘Profit First’ and the ‘Money Habit’ systems, giving early stage businesses a stable financial platform to grow from. On completion of this next Certification, Jason will hold a unique position in the UK as the only dually Certified Profit First Professional and Money Habit Mentor, extending his commitment to helping eradicate entrepreneurial poverty. For those business owners who feel they are paying everyone but themselves come payday, or those who see tax time as being more like a game of roulette with the bank account, the techniques covered by Jason prove invaluable. His work is about more than spreadsheets and unnecessary jargon and is instead grounded in clear, commercial thinking designed to truly empower business owners, allowing them to grow on a safe and sustainable platform, not hope or a ‘wing and a prayer’. Named the Best Business Profitability Coach 2025, Jason Withers’ overarching message is simple: a business owner’s take-home pay should always reflect the effort they put in. For frustrated business owners, this reality moves a step closer quickly with the adoption of the Profit First cash management system installed in their business. The process is straightforward and proven, and it helps to provide business owners with the clarity they have always dreamed about having when it comes to managing their money. For further information on how Jason can help make sure your pay doesn’t get left behind as your business grows, you can contact him directly via email or the DM’s (details below) Contact: Jason Withers Email: [email protected] Company: Profit First Pro Consultants Ltd Web Address: https://profitfirstpro.co.uk Follow Jason on Instagram: @ProfitFirstPro and @MoneyHabitPro – the DM’s are open! “Mike Michalowicz, author of 'Profit First', presenting Jason with his ‘Profit First Firm of the Year’ Award”
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