Moving through operations, property and finance roles before becoming a HR professional and starting her own business as a speaker, consultant, coach, and author, Dulcie Swanston has worked incredibly hard to be where she is now. With a keen interest in the world of neuroscience and psychology, and appearances on the BBC to share her expertise, she has established her reputation as a highly reputable executive coach with a rich understanding of the human mind. Dulcie’s fascination with how the mind works and, more importantly, why habits are hard to form, has pushed her to become a thought leader on translating behavioural science into simple, practical tools that help businesses do more with the people they have. Her wisdom continues to help her in building a network of connections across the corporate landscape, especially as she alters the trajectory of individuals, teams, and ultimately businesses, as a whole. The thread which runs through Dulcie’s work is neuroscience that is explained simply, resulting in those all-important breakthroughs for people no matter what stage of their life they are in. She has found that no matter how much training a person has, or how great their ideas are, we can still find it hard to implement the changes that would improve personal and business performance. This is often due to misunderstanding our brains – or lack of knowledge – about neuroscience – and Dulcie makes that easy to resolve. Learning how our brains work and creating practical steps to achieve what we desire is no small feat but, with Dulcie’s work, there’s a light at the end of the tunnel. The human brain is wired to prefer the established and known to protect us from using too much energy. Neuroscientists would tell us that our brains are always trying to conserve fuel in order to survive. Over the centuries, we have relied on our brains to keep us safe. However, this may be more of a survival tactic rather than a way to truly thrive. As much as we may want to drive positive change in our lives, our brain patterns often hold us back. Dulcie holds an English degree and MBA and so is well qualified to write about business. Having worked alongside Dr Ian Price – mental health champion, coach, and neuroscientist from Think It Out, psychologists with specialisms in many fields and the sheer amount of research she has done herself to write her books, she deeply understands the nuances of how we are wired to hold ourselves back – and how to help people to work around that Through her books, businesses, blog, and projects, Dulcie helps us to use our brain chemistry to our advantage. For example, the innovative and progressive book DOSE, from The 52 Project, created by Dulcie and Ian, explains how four core brain chemicals work within our brains to create motivation and energy. Helping us to understand our own journey to happiness and fulfilment, DOSE aids us in cultivating a better mental environment which impacts not only our professional lives, but our personal ones too. Another book created by Dulcie, It’s Not Bloody Rocket Science, dives deeper into life and leadership hacks using neuroscience, psychology, with a big dose of business common sense! This forward-thinking addition to the publishing world has been helping individuals to unlock their true potential since its release. Look further into her publications and you will find Journal 1 and Journal 2 where you can dip into 101 tips, tricks, and hacks and have a place for your own thoughts about translating neuroscience into your real life. Utilising her broad business background with this overlay of neuroscience and psychology, 100 Brix and Dulcie herself understand the way forward for teams in any sector or stage of their career. With many SME clients, and also significant experience across sectors from high street banks to global manufacturers and retail and now awarded Best Science-Led Executive Coaching Consultancy in our Midlands Enterprise Awards 2025, this expert consultancy business is truly taking the industry by storm, one client at a time. Providing bite-size, science-backed bespoke training using their offthe-shelf building blocks, 100 Brix is set to change even more lives in the future to come, helping others to coexist, lead, and evolve. Dulcie and, the core of 100Brix company - a nationwide team of qualified, accredited, and deeply experienced business coaches - are not just facilitators but life changers and trailblazers in the learning and development space. The mission of 100Brix is to help other organisations become more successful at whatever they do – one brick of neuroscience at a time. Contact: Dulcie Swanston Company: 100 Brix Founder Dulcie Swanston’s experience stems from a unique range of positions throughout her career. Now, she is an executive coach, consultant, speaker, and author making a huge contribution to the world of personal and professional development. Here we explore her offerings as 100 Brix wins its award in our Midlands Enterprise Awards 2025. Best Science-Led Executive Coaching Consultancy 2025 “Unlock Business Success with Dulcie”
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