The Amazon landscape is one that never sits still – and neither does Reflex Consultancy. What sets it apart from competitors is its adaptability, how its services are brilliantly tailored and tweaked according to client feedback and the ever-changing challenges they face, ensuring it remains relevant, effective, and ahead of the curve in every single thing it does. By working with Reflex, clients can expect the process to begin with a free product page audit, because, as Steve says, “Sometimes, brands are too close to their own products to see where they are under-optimised on Amazon”. The consultancy will start off with a conversation, where it will analyse 35 points of the client’s Amazon product page and advise on where improvements can be made. From there, many clients choose to hand over their entire Amazon channel, letting Reflex take the lead on everything from strategy and advertising to content optimisation and operations. Steve explains, “This end-to-end approach allows brands to focus on what they do best while we drive growth, profitability, and resilience on the platform. It’s also more cost effective as clients get a team of experts for less than one fulltime employee.” Reflex really knows what it’s doing when it comes to Amazon, and with the rise of automation and AI-driven tools on the platform, Steve acknowledges that these can be really useful when it comes to efficiency, but they can also lead to generic strategies that water down the brand’s unique brand identity. Reflex’s approach is to use automation only where it adds value, being sure to focus human energy on tasks that require strategic thinking. This balance ensures clients benefit from the advantages of AI without losing the creativity and adaptability that only people can offer. Steve’s own professional background lies in channel marketing and data analytics, which has proved to be the perfect foundation for supporting brands on Amazon. “The platform rewards creativity underpinned by numbers – and that’s exactly where my skillset thrives,” he shares. “Helping brands succeed here is both challenging and deeply rewarding.” He goes on to say, “We’ve supported some extremely interesting brands this past year across categories to grow their online businesses, including scaling a beauty brand across Europe, expanding a home appliance brand to new categories, and introducing hydration products to new shoppers. “The custom reporting we have built guide us to recommending the right actions for our clients to grow with our expanded team ready to execute.” So, what advice does Steve have for any SME business that is looking to succeed? He reveals, “Once you’ve identified the niche your business is in, think about what problems people in that niche face every day. Your business should solve those problems.” Now, we are keen to find out how Reflex Consultancy plans to continue innovating into the future. Steve tells us that the plan is to expand its use of predictive analytics to help clients anticipate market shifts before they happen, and to also build modular service packages to give brands of all sizes access to the tailored support they need. Furthermore, the consultancy has plans to launch a new initiative focused on sustainable ecommerce growth to help brands optimise not just for sales, but also for profitable and long-term resilience, factoring in rising costs, supply chain complexity, and shifting consumer expectations. Additionally, it is expanding its partnerships with international brands looking to enter the UK and EU Amazon markets, supporting them to navigate compliance, logistics, and customer engagement at scale. If you are looking for a consultancy-led approach that bridges the gap between short-term results and long-term brand building, Reflex Consultancy could be the partner for you. Please visit the company website for more information and to get in touch. Company name: Reflex Consultancy Contact name: Steve Herrington Email: [email protected] / [email protected] Website: www.reflexconsultancy.com Reflex Consultancy (Reflex) exists to help brands unlock their full potential when it comes to Amazon, allowing them to leverage its strategic expertise, practical solutions, and commitment to sustainable growth for success. With a strong belief in “adding value and being valued”, this means the consultancy becomes a reliable extension of its clients’ teams, a part of their business in a way that every strategy, every campaign, and every conversation has real impact. As we name Reflex our Best eCommerce Marketing Consultancy 2025 - South East England, we speak to CEO and Founder, Steve Herrington to gain a deeper insight into its offering. Unlock Your Brand’s Amazon Potential
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