told us. “We also encourage a mindset of continuous improvement – whether that’s through developing new products, refining manufacturing processes, or improving customer engagement. Everyone is expected to contribute ideas and take ownership of their role in moving the business forward.” Rodrigo Crespo was appointed as Managing Director of Eley Hawk in 2019, taking over the role from Eduardo Hernando as he assumed the position of Sales Director at parent company Maxam Outdoors. This appointment followed almost nine years of dedicated service in the Maxam Group, where Rodrigo held the roles of Financial Controller, Business Unit Controller, Leader Controller, and Chief Controller. Across his roles within the Maxam Group, Rodrigo played an instrumental role in a number of the business’s operations, including finance, marketing, consulting, and business development. From overseeing budgeting and forecasting to supervising a controlling team across three different countries and achieving successful business turnarounds, Rodrigo has built a wealth of skills and capabilities that have proven invaluable in navigating the complexities of his current role at Eley Hawk – earning him the much-deserved Business Leadership and Dedication Excellence Award 2025. “My career path has always been rooted in delivering results – from operational roles to strategic leadership,” he reflected. “I’ve worked in different areas of the shooting industry, gaining a deep understanding of both the business and the sport. I see challenges as opportunities to strengthen relationships and find smarter solutions. Whether navigating regulatory changes or market shifts, trust, loyalty, and long-term commitment have allowed us to adapt and thrive.” As Managing Director of Eley Hawk, Rodrigo begins each new day by first aligning goals, priorities, and the immediate needs of the business. He believes that communication across the company is essential, as true success comes from keeping the lines of communication open and honest. When leading the team, Rodrigo prioritises clarity and consistency, always striving to ensure that each member of the team is working on the same path, even if their roles differ. “I focus on instilling a shared will to win,” he explained, “setting clear goals and ensuring everyone understands their role in achieving them. I give the team the liberty to act, encouraging ownership and accountability whilst providing them with the tools and support they need to succeed.” This forward-thinking approach is precisely what has allowed Rodrigo to propel Eley Hawk forward, continuing its mission of leading the transition towards sustainable shooting, investing in the development of eco-friendly cartridges, and expanding its stell load offerings. Over the next year, the company aims to strengthen partnerships with retailers and shooting organisations, in addition to continuing its support of education within the shooting community. Eley Hawk is perfectly positioned to achieve these goals, with its location in Birmingham connecting the team to a rich manufacturing heritage that underpins its quality standards. Being based in the UK, the company has unrivalled access to a skilled workforce, excellent logistics, and a strong domestic market with deep-rooted shooting traditions. With Rodrigo Crespo at its helm, there is no doubt that Eley Hawk will continue to uphold the longstanding traditions of the shooting sport whilst dedicatedly shaping it for a prosperous future. For his significant contributions to this field, seamlessly stepping into the role of Managing Director and building onto Eley Hawk’s sustained success, Rodrigo Crespo has been named the Shooting Sports Ammunition MD of the Year 2025. In light of his recent recognition, Rodrigo shared with us a piece of precious parting advice: “My advice to aspiring managing directors is to listen more than you speak, build trust, and make decisions based on both data and instinct. Capacity for execution is everything – good ideas are only valuable if you can turn them into results.” Contact Details Contact: Rodrigo Crespo Company: Eley Hawk Ltd Web Address: www.eleyhawkltd.com
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