Scottish Enterprise Awards 2019

17 | SME NEWS - Scottish Enterprise Awards 2019 Technology is no longer reserved for the richest individuals or businesses in the world. In order to reach a new generation of consumers, companies of all sizes have to connect with people where they are - on mobile. Empowering business owners to harness new app-building technology at an affordable cost, Beezer are enabling SMEs to engage with customers in more ways than ever before. Discover the innovation behind Scotland’s best mobile app designer as we profile the firm. In 2011, the world reached a tipping point. More people were accessing the Internet on their mobiles than on traditional desktops. This new wave of accessibility on fast handheld devices has meant that consumers now expect slick functionality and easily-navigated websites or apps. However, it can be hard for SMEs to stand out against the major players such as Apple and Google Play. As Apple, Google and Amazon continue to take a high percentage of app-generated profits through total control over distribution, what is the solution for SMEs that want to meet and engage with consumers on mobile without having to spend thousands? The answer is Beezer. Beezer is a ground-breaking, all-in-one platform for Progressive Web App (PWA) creation, distribution, management, and analysis. Alongside Google, Beezer is pioneering the PWA revolution, bringing users the functionality, security, look and feel of a native app, married to the accessibility and SEO powers of the Internet. In and amongst all the exciting innovation and continued technological growth, the firm’s mission remains clear and simple: to empower business owners and self-starters everywhere. The team at Beezer believe that no matter what the business is, technology can help establish a brand, get it out there, and connect with customers. Beezer empowers business owners to do just that, with a platform that lets anyone and everyone build and manage their future-proofed, mobile-first online presence quickly, easily, and cost-effectively. By taking the power back from giant mobile app monopolies and giving it to clients at a price they can afford, client empowerment underpins everything that Beezer is doing. What stands this innovative Scottish enterprise apart from other companies in similar arenas Most Innovative Mobile App Designer 2019 is that there is no immediate competition. PWA technology was initially developed by Google for its technical developers to make use of. However, Beezer were and still are the only ones in the market that offer easy-to-use, DIY PWA building services. Unlike native apps, PWAs do not have to be shared via an online store. They can simply be shared through a URL, enabling direct distribution from companies to customers. Putting the power in the hands of business owners, Beezer’s solution enables SMEs to do so much more with this pioneering new mobile technology. For Beezer, there has seldom been a better time to be based in Scotland. With a strong economy and a government that is keenly focused on developing technological innovation, Scotland is a prime example of a market in need of Beezer. Edinburgh, where the firm is based, is second only to London in terms of start-ups in the United Kingdom. As a growing start-up itself, the firm can partner with others to offer them ground-breaking PWA services, whilst building itself a strong reputation. Believing that there is a truly worldwide need for its services, Beezer has set its sight on establishing a global presence through scaling in order to reach SMEs everywhere. In the short- term however, the firm has recently completed a full branding update which includes its new website, and first ever marketing campaign. Starting with Scotland and the rest of the United Kingdom, the team at Beezer are keen to see their game-changing technology services make a perceptible difference to SMEs across the globe. Moving into a new year sees new opportunities arise for Beezer, including the launch of its first sub-product Appzer. Its proposition is simple; what was a website five minutes ago can become an app almost instantly. Any business operating with a website will be able to use Appzer’s simple conversion technology to port their website into a PWA. More customer engagement through push notifications, two-way communication, and full usage analysis can help business clients generate increased revenue and customer interest. As innovative as it is brilliant, Beezer is for every business - wherever they may be in the world. A truly nationless proposition, this PWA pioneer bridges chasms in technology between the East and West to help small businesses engage with their customers and deliver outstanding services in this modern technological era. Company: Beezer Contact: Anna Tripodi Website: www.beezer.com