SME News Scottish Enterprise 2024/ 10 Most Innovative Experiential Interior Design Studio 2024 & SME News Brand Development & Enhancement Excellence Award 2024 Based in Fife, Supertonic For Design is a distinguished design consultancy with a legacy of crafting costeffective, sustainable, and impactful spaces over the last two decades. Recognised for its expertise in brand building, interior and experiential design, and community development, the firm is dedicated to aligning businesses, brands, and behaviour for company founders and SMEs. Following Supertonic For Design’s recent award in the Scottish Enterprise Awards 2024, we take a closer look at the company below with expert insight from its Founder and Creative Director, Paula Murray. In 2009, Paula Murray founded Supertonic For Design, drawing on her extensive background in interior design, including senior roles at CDI International and Graven. Armed with a First Class Honours degree from the Glasgow School of Art, Paula established her own commercial design firm with the aim of bringing innovative design solutions to the forefront of the industry. Today, Supertonic For Design believes in the transformative power of businesses, emphasising that a brand is much more than a name or a logo. The firm aims to empower clients to see their environment as a valuable tool in deepening engagement with customers and employees alike, enabling its client’s brands to come to life in 3D spaces. Over the years, Supertonic For Design has collaborated with renowned brands and emerging entrepreneurs, offering its clients more than physical space design. The firm’s award-winning design and delivery service creates engaging, social, and immersive experiences that elevate connection and brand awareness among its clients’ customers and employees. Using a blend of interior architecture, lighting design, graphic design, brand building, and storytelling, Supertonic For Design leverages three decades of expertise to craft spaces that authentically represent their client’s brands and aspirations. The process begins by developing a deep understanding of the client’s needs, values, and expectations, along with their business strategies, goals, and targets. Supertonic For Design cheerfully and respectfully challenges traditional thinking to overcome its hurdles and deliver costeffective, commercially viable, and innovative solutions. Paula emphasises the active role of Supertonic For Design’s brand in driving, aligning, and guiding every aspect of its organisation. “Our brand is not simply a mark to promote; it’s an instrument we put to work every day,” she shares. Supertonic For Design extends this approach to client collaborations, forming a virtuous cycle of value creation and reaping rewards from operationalising brand strategies. Distinguished by its stringent commitment to its core values of creativity, education, quality, and value, Supertonic For Design operates with a consistent dedication that sets the company apart. In her leadership role, Paula prioritises investing in and developing young talent. This commitment extends to educational initiatives, with Paula serving as a lecturer at Edinburgh Napier University and often taking on placement students or graduates. Supertonic For Design’s in-house training programme, Babytonic, fosters a culture of curiosity and enquiry, alongside the embodiment of company values and integration of a collaborative approach that extends from the Supertonic For Design approach to filing, all the way through to client communication and partnership. In recognition of its talent and delivery of exceptional designs, Supertonic For Design has been awarded the title of the Most Innovative Experiential Interior Design Studio 2024 in the Scottish Enterprise Awards 2024, as well as receiving the SME News Brand Development and Enhancement Excellence Award 2024. Looking forward, the firm aims to further strengthen its commitments to net zero planning and design, in addition to broadening its portfolio of clients and further diversifying the team. We at SME News would like to congratulate Supertonic For Design on its monumental achievements and recommend keeping a close eye on the firm as it prepares for another year of extraordinary success. Contact: Paula Murray Company: Supertonic For Design Web Address: https://supertonic.me/ Supertonic For Design
RkJQdWJsaXNoZXIy NTY1MjM3