Scottish Enterprise Awards 2025/ 26 Most Pioneering Interior Architecture & Design Studio 2025 Supertonic was founded in 2009 by Paula Murray with a desire to make great interior design accessible to all - and to do this in the most sustainable, cost conscious, environmentally friendly way possible. We find out more from Paula as the company reigns supreme in the Scottish Enterprise Awards 2025. Supertonic For Design is an interior architecture and design studio dedicated to helping discerning clients transform their properties into timeless, future-ready sanctuaries. Based in Scotland, but operating across the UK and the USA, the firm specialises in working with high-net-worth individuals and investors who value privacy, precision, and return on investment alongside design excellence. The practice spans the full arc of the design journey - from strategic briefing and concept development through to technical design, contractor coordination, and long-term project delivery. It follows a clear, RIBA-aligned methodology, ensuring transparency, accountability, and measurable outcomes at every stage. “What sets Supertonic apart is our dual focus: we create spaces that are not only beautiful but also deliver clarity, confidence, and control for our clients,” explains Managing Director, Paula Murray. “Our role is both translator and advocate, bridging the worlds of design vision and practical execution so our clients can achieve results that are remarkable, enduring, and deeply personal.” The design industry is crowded with studios that promise creativity, but very few can genuinely balance vision with strategy, aesthetics with accountability. Supertonic stands out and distinguishes itself from others in three distinct ways: A Client-Centric, Translator Role Many practices present dazzling visuals but leave clients overwhelmed by jargon, fragmented information, or hidden costs. Supertronic has created systems - like its White Card Modelling System - that simplify complexity and allow clients to see, understand, and make informed decisions early. This eliminates decision fatigue and costly missteps, while ensuring clients always feel in control of their investment. Value Beyond Aesthetics Supertronic doesn’t simply design for today. Instead, it helps clients design for the long arc of their lives - retirement, legacy, future-proofing, and ROI. This mindset means that the company’s work is not just about finishes, but about creating homes and environments that remain relevant, adaptive, and rewarding for decades. Structured Yet Human Process Where many studios lean too far into either creativity or technicality, Supertronic consciously integrates both. Its structured, RIBA-aligned process offers the security of stage-gates, cost benchmarking, and accountability. Yet, its personal, high-touch service ensures that clients feel heard, supported, and guided every step of the way. “In short: Supertonic isn’t just a design studio,” Paula enthuses. “We are a strategic partner - a blend of design vision, rigorous process, and empathetic leadership that makes our clients’ journeys both efficient and deeply rewarding.” At Supertonic, Paul and the team pride themselves from knowing that they can change lives through space. The firm’s projects aren’t just about “how things look”; they are about how people feel and live. “We give clarity where there is confusion,” adds Paula, who had enjoyed 18 years at the helm of Supertronic. “Clients often arrive feeling overwhelmed by decisions and fearful of mistakes. Watching them shift from stress to certainty is one of our greatest rewards. “We act as guardians of our clients’ trust. Entrusting someone with a home or legacy project is an act of deep vulnerability. We never take that lightly, and it drives us to deliver work of uncompromising quality and integrity.” Cultivating long-term impact while building meaningful relationships is second nature at Supertronic. From future-proofed homes that allow clients to age in place gracefully, to community-driven hospitality environments that bring economic resilience to local areas, its work carries significance well beyond the immediate project. Many of the company’s loyal clients remain close confidantes long after a project concludes, a testament to the trust and respect it has built and nurtured throughout the process. Above all, Paula tells us she is proudest when a client stands in their completed home or business and says: “This feels like me. This feels right.” The integrity that Supertronic holds within the sector is clear to see, and is the reason it is an award-winning company with a stellar reputation. Its proprietary White Card Modelling System (WCMs) offers an innovative approach to 3D design communication that bridges one of the biggest gaps in the industry: helping clients truly see and understand their future spaces. Another recent success that Supertronic can add to its growing list of awards is the prestigious title of Most Pioneering Interior Architecture & Design Studio 2025 which it gained in the Scottish Enterprise Awards 2025. “A truly award-worthy hallmark of Supertonic is the way we blend foresight with empathy,” Paula finalises. “We anticipate challenges before they arise, create structures that protect ROI, and still design with soul. That balance of head and heart, strategy and creativity, is what makes our projects stand out - and why our clients trust us with some of the most important investments of their lives.” Contact: Paula Murray Company: Supertonic For Design Web Address: www.supertonic.me AIS-Oct25118
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