Scottish Enterprise Awards 2026 / 18 Best Medical Aesthetics Clinic 2026 - Perth & Kinross Emma Newlands is the advanced aesthetics nurse behind Emma Newlands Medical Aesthetics, based in Perth and registered with Healthcare Improvement Scotland (HIS). For more than 12 years, Emma has worked within the skin and aesthetics industry, helping patients to look and feel like the best version of themselves. Emma offers a range of advanced aesthetic and regenerative treatments including dermal fillers, botulinum toxin, and collagen-stimulating treatments such as Sculptra and Radiesse. She also runs Emma Newlands Aesthetics Academy, where she trains and mentors medical professionals. Through her work, Emma is on a mission to raise the standards within the aesthetics industry and prove how good aesthetic medicine goes so much further than the injection itself. “Patient safety, honesty, and integrity are at the centre of everything I do,” Emma began. “I want my patients feeling the best version of themselves. The aim is for them to look fresher, healthier, and more confident while still completely looking like themselves. She continued: “A large part of my approach is looking beyond the individual area a patient initially asks about. I assess the face as a whole, considering skin quality, facial structure, volume changes, movement, ageing, and most importantly, what the patient actually wants to achieve.” Patients are becoming increasingly aware about their options, and Emma welcomes all of the different questions they have to ask. They aren’t simply requesting more filler, but they want to know how they can improve their skin quality and learn more about regenerative procedures. As such, treatments such as biostimulators, including Sculptra and Radiesse, alongside polynucleotide, are becoming an increasingly important part of the clinic’s approach toward ageing. Essential within this work is education. The aesthetics industry is ever- and fast-evolving. Thus, Emma places great importance on investing in her own ongoing development through advanced training, anatomy, complication management, and the latest techniques. Making professional development all the more fundamental is the fact that she is an educator, so she must remain ahead of the curve to ensure she is setting the standard for other practitioners. To that end, Emma is pleased to see greater awareness toward patient safety and prioritisation of practitioner qualifications across the industry. “Scotland already has a more regulated environment for independent clinics than many people realise, and I believe the wider direction of the industry is towards greater accountability, clinical governance, and professional standards,” said Emma. “For me, that is a positive development. Aesthetic medicine should never simply be about performing a treatment. It should be about assessment, clinical judgement, informed consent, managing risk, and knowing when not to treat.” Being registered with Healthcare Improvement Scotland (HIS) is something Emma is incredibly proud of, too, with this representing the clinic as regulated and inspected, and the work it does to meet standards surrounding clinical governance, infection control, record keeping, and patient safety. This also means that it can hold its own stock of prescriptions onsite, giving patients reassurance in terms of what is being used and where it has come from. “I think patients deserve to know that level of accountability sits behind their treatment,” Emma commented. She truly loves what she does, even more so because it gives her the work-life balance she desires. “I have built my career and businesses over many years, but becoming a mum has changed my definition of success,” she told us. “I am incredibly ambitious and still want to grow, educate, and contribute to the industry, but I also want to build a life where success gives me freedom and time with my family rather than taking me away from them.” Emma’s ultimate goal is for her work to have an impact beyond her own clinic, whether that’s by helping a patient to feel like themselves again, helping a practitioner to become safer and more confident in their work, or contributing to raising the bar across the industry. “I want what I build to mean something,” she said. Emma now has her sights set on developing Emma Newlands Aesthetics Academy further. One of the biggest gaps she sees in aesthetics is what happens after a practitioner completes a course. They’ve learned how to perform a treatment, but that doesn’t necessarily mean they feel confident to run the business behind their clinical work. With the Academy, Emma will aim to further bridge that gap, with the introduction of more opportunities for practitioners to allow them to learn in a real clinical environment, with this involving observing consultations and treatment planning, while understanding the decision making that takes place before a needle even touches the patient’s skin. “There are some incredibly talented practitioners who are excellent clinically, but struggle to turn that skill into a sustainable business,” she commented. “I want to help change that.” If you would like to learn more about Emma Newlands Medical Aesthetics or book an appointment you can visit the company website. Contact: Emma Newlands Company: Emma Newlands Medical Aesthetics Website: www.bespokeno16.co.uk AIM-Sep26309
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