Southern Enterprise Awards 2021

118 | Southern Enterprise Awards 2021 Aug21358 Providing businesses with their own dedicated accountancy services, anytime, anywhere, is what Persona Finance excels at, but it’s not just the array of services that make it stand out, it’s also its commitment to ensuring complete client satisfaction each and every time. We speak to Elizabeth Davydova about the firm and what its secret to success is. Persona Finance is a London- based online accountancy firm with clients throughout the UK and EU that provides a wide range of services, such as bookkeeping, annual accounts, VAT returns, self-assessments, corporation tax, company formation and monthly accounting packages. The company’s professionals specialise in providing financial services to sole traders, contractors, limited companies, and start-ups and is proud to be a Silver Xero Partner, assisting clients in the UK, EU, CIS, and the Middle East. “Persona Finance’s primary goal is to relieve your financial stress so that you can focus on your business,” explains Senior Account Manager Elizabeth Davydova. “We understand what you are required by law today and what you will be required tomorrow and that is why we customise services especially for your business needs.” The company’s unique selling point is to provide affordable, tailormade packages to fulfil all small business needs and it places special emphasis on start-ups and growing businesses, helping them to expand and grow, with special pricing policies. “The pricing is flexible as Persona does not want to put pressure on start-ups and growing businesses,” Elizabeth elaborates. “This means that the price will increase with the growth of your business. Our business advisors will help to optimise taxes, business processes and give consultations on how to grow your business.” In the accounting industry, attention to detail and the ability to learn fast are very important skills as new rules can be issued at any point therefore it is important to apply them in the correct way so clients can benefit from all opportunities. Most Client-Focused Bookkeeping & Accounting Service 2021 “We constantly provide training and seminars on new software and rules, so our employees know how to help our clients in the most beneficial way,” says Elizabeth. During the pandemic, many businesses suffered and had to close, and many business owners decided to go online. Persona Finance understood the struggles all too well and helped businesses with consultations on how to go online, what can be optimised and how to survive. “In line with the rest of the country, we provided our services remotely and answered client questions via Zoom or phone calls,” Elizabeth continues. “Many businesses moved online, and a big part of the businesses will stay there after the pandemic too.” Having recently received the prestigious accolade of Most Client-Focused Bookkeeping & Accounting Service 2021 in the Southern Enterprise Awards, it seems that the sky’s the limit for Persona Finance. “We are now planning to establish new connections to most countries in the world so our clients will have no restrictions on where to operate. Our aim is to help our clients work globally with no limitations.” Contact: Elizabeth Davydova Company: Persona Finance Ltd Web Address: www.personafinance.co.uk