Southern Enterprise Awards 2021

28 | Southern Enterprise Awards 2021 since the pandemic began took place on 16th November in London. So, what does the future have in store for Stream Loyalty? Its plans are to grow the business significantly. It has spent the last two years growing the team and making sure it has the products, services, procedures and policies in place to allow it to service more clients, more efficiently and to add more value. The software platform is undergoing continuous development to ensure it remains best in class and Stream Loyalty plan to rollout their SAS product to more enterprise businesses globally. Contact: Melanie Parker Email: [email protected] Website: www.streamloyalty.com Mark Maclure and Melanie Parker founded Stream Loyalty in 2011 from a converted garage on a friend’s farm, and it has now grown into a 16-strong team located in beautiful offices with views across the Chilterns. Stream Loyalty aims to help businesses, particularly those in B2B, to drive customer retention, motivate customer growth and inspire customer acquisition through the use of customised loyalty programmes. Stream Loyalty consults, implements and manages global loyalty programmes for companies across multiple industry sectors. Their LoyaltyStream software enables companies to run everything from small tactical loyalty campaigns to large-scale loyalty programmes on SAP delivered in countries across four continents. Stream Loyalty’s mission is to add value to the companies and individuals that it works with. It is passionate about what it does, and the team practice what they preach. Loyalty is a key part of the culture at Stream. The team defined the following company core values during a series of interactive workshops so that they were all motivated to stand by them. • ‘Bold’ – It is not just a team of software developers; they are consultants and implementers who are not afraid to challenge and question both clients and themselves. • ‘Collaborative’ – They begin with the end in mind and are with the client throughout the entire journey, from initial platform to loyal maturity. They work in partnership to add value. • ‘Dependable’ – The company has a tried and tested multi award winning software platform that is robust, scalable and flexible. The business has secured ISO27001 and ISO9001 accreditations for the next three years ensuring their customers are able to put trust in the team to deliver... • ‘Passionate’ – The team practice what they preach, and above all, are fun people to do business with! Stream Loyalty’s software is the most flexible on the market at this price point, allowing customers to truly customise their loyalty experience. Alongside its programme implementation, the business offers loyalty consultancy to help Best Customer Loyalty Software Developer 2021 companies create loyalty strategies that they can be confident will work in their business. The programme that Stream Loyalty designed for Dentsply Sirona in 2010 was the first of its kind in the UK dental market and has since grown into an enterprise solution integrated into their e-commerce solution across all major countries. Stream Loyalty is an agile business that thrives on knowledge, learning and creativity. The team are empowered to create solutions, not challenges and they are given the time and space to work on research and development, to design new functionality and to enhance existing products. Its approach to loyalty isn’t one-size- fits-all, with their products being designed so they can be customised to every business, their audience and their specific challenges. Notably, Stream Loyalty’s director, Melanie Parker was the first female CLMP in the UK and its customer services director, Laura Lloyd, has been listed in the Top 30 under 40 loyalty professionals globally. It is the company’s staff that make it so great. It is fully invested in every single member of its team and provides them with the tools and the time to grow. The team is empowered to think outside the box and loves getting a brief for a ‘non-standard’ loyalty programme. Every week, it has ‘Wednesday Wisdom’ where one person from the team presents a new idea, an update on a programme, something they are interested in or statistics. The idea is to ensure everyone is continually learning and developing their knowledge and skills. Stream Loyalty’s location in the South with the excellent road and rail networks available means the team are often out and about meeting people and networking. Following 18 months of meeting via Teams, Zoom and Google Hangout, the company’s staff are excited to be getting back out there and meeting people face-to-face. Its team has started attending networking events in London again and the company’s first exhibition Sep21944