Southern Enterprise Awards 2021

57 | Southern Enterprise Awards 2021 Sep21340 Working in London out of its stunning Mayfair location, Avanzato Ltd. is an outstanding men’s grooming lounge that has become a favourite amongst the professional and influential men of the South. Additionally, with such a broad range of services alongside its haircuts and beard trims such as an exemplary focus on men’s health, wellbeing, and facial care, it makes itself the trusted and comprehensive grooming parlour for the discerning modern gentleman. Avanzato Grooming Lounge is a warm, refreshing, and modern experience for the contemporary man. Fundamentally, with its dedication to making itself a relaxing and exemplary service provision from top to bottom, this lounge and its exemplary staff have become renowned for being one of London’s Best Barbers as listed by GQ in 2020, with its Mayfair based location drawing in many new customers by the day based on the exemplary reviews that its existing clients leave. With a healthy, naturalistic growth that has occurred by way of the referrals and recommendations of the customers its serves, its reputation is rock solid, and it has thusly been featured in magazines such as The Rake. Furthermore, the founder’s own background in media creation including writing for the Telegraph and several men’s style and fashion blogs has further propelled his name and Avanzato into the spotlight. At Avanzato, the team believes in the bespoke experience, and will go to any lengths necessary to allow its clients to partake in a boutique, exemplary, and professional level of service that they would be hard pressed to find to such a high level of quality anywhere else. This is what has ensured its clients flock back to it time and time again. In addition, it takes great pains to understand each client; it knows that no two people are the same, and so no two people will need the same relaxation, grooming, and care routine. Consequentially, it has been able to tease out through in-depth and candid conversations with its clientele exactly what each of them search for in a grooming routine, and eventually found that alongside regular trims and restyles, skin concerns and men’s health were also struggles Best Contemporary Men’s Grooming Lounge - Central London for Avanzato’s customers. Thus, Avanzato wished to find a way to step up and help, and invested in educating staff in mental wellbeing, self-care, and daily skincare routine practices so that they could give the clients under their care the best and most pertinent advice that will enhance the client’s confidence. Aside from the traditional wet shaves, beard trims, and haircuts, therefore, Avanzato also offers exclusive and bespoke facial treatments including the Royal Facial, facial waxing, and specialist techniques that target problematic areas for clients such as cheeks, ears, and nostrils. The barbershop also has an impressively diverse clientele from high-profile individuals and globetrotting businessmen to fashion heavyweights. No matter the person, the lifestyle, or the needs, Avanzato is confident that it will be able to find a grooming solution that will suit them perfectly. This is all part of its attention to detail that has gotten it noticed by big luxury fashion brands such as Annabel’s Private Member’s Club and Christian Louboutin. Additionally, it is excited and invigorated by serving the men of London, with founder Stefan having worked within this market segment for his entire professional life, enjoying the dynamic spectrum of people he meets on a daily basis. Due to this, when it recruits, it looks for attitude alongside talent, and now boasts some of London’s top facial experts as members of its team, happy to be welcoming customers back into the grooming lounge now with its services being continuously and diligently improved on a regular basis. Furthermore, it is looking forward to soon open a grooming lounge within some of London’s finest hotels, and is excited to seeing more of its clients as well as reaching out to new people in this manner. Company: Avanzato Ltd. Contact: Amy Avanzato Website: avanzatogroominglounge.com No matter the person, the lifestyle, or the needs, Avanzato is confident that it will be able to find a grooming solution that will suit them perfectly.