78 | Southern Enterprise Awards 2021 Aug21751 Founded in 2015, Cowry Consulting is industry accredited by GAABS.org and part of the Global Diversifi Applied BeSci Network. Cowry is based in London and works with the world’s leading brands. Its professionally qualified team of psychologists, economists, researchers, and data scientists are experts in applying behavioural science in business. Cowry Consulting is one of the world’s leading behavioural science consultancies, and its mission is to use nudge theory and behavioural science to help businesses be as human as humanly possible. As one of the world’s leading behavioural science consultancies, Cowry works with FTSE and fortune 500 companies, looking to spotlight behavioural problems across various touchpoints, including digital UX journeys, business comms, contact centres, and physical spaces. Cowry works with some of the biggest brands and businesses globally, including Amazon, Walmart, Tesco, Aegon, HSBC, Standard Life, Sky, O2, Fidelity, DHL, SSE OVO, and others. The company helps transform customers and employees’ experiences covering contact centres, websites, apps, sales, operations, and marketing. Jez Groom, CEO of Cowry Consulting, states, “We understand what makes customers, colleagues, and companies tick. We apply the latest research in Behavioural Science, Psychology and Nudge Theory to help you become experts in the choreography of your Customer and Employee Experience.” With over ten years of experience in practically applying behavioural science in business, Jez has established himself as one of the world’s leading practitioners in the field. As an author of his latest book, Ripple - The big effects of small behaviour changes in business, Jez has documented the insights, tips and toolkits that can help companies and people to activate behavioural science at scale within their organisation. Additionally, he is also an honorary research fellow at the dept of psychology at City University, London, working within the MSc programme and is helping bridge the gap between academia and business. Cowry Consulting Cowry unearths subconscious insights to help build products and services of the future that go with the grain of human behaviour- building capability in organisations through its award- winning behavioural science academy. At Cowry, its core values cover care, integrity, and ambition. Jez explains, “We care for each other, our clients and the customers and citizens for whom we build experiences. We practice with integrity and follow an ethical framework. Moreover, we are ambitious and want our work to make the world a better place, behaviourally.” Cowry wins awards, year after year for its behaviour design skills and execution, having one of the biggest behavioural design teams led by its Chief Design Officer, Raphy March. “We have the scale, team breadth, depth and capacity to work with the biggest organisations globally. In addition, we are professionally qualified, and industry accredited by the Global Association of Applied Behavioural Science, GAABS.org, ” explains Jez. Behavioural science is a new skill set being adopted by big businesses and governments. Companies like Cowry are continuously helping FTSE 250 companies build behavioural science capability in-house and help grow the sector. Currently, Cowry is expanding its global client base as it has co-created an international, cross-cultural behavioural science network- Diversifi Global. Company Name: Cowry Consulting Contact Name: Jez Groom Web Address: www.cowryconsulting.com Contact Email:
[email protected] Customer Experience Innovation Award & Best Global Behavioural Science Consultancy 2021