54 | Southern Enterprise Awards 2022 and not to hard sell to increase profits. Moreover, customers have the option of extending warranties at cost price and have visibility of the RAC inspection reports so that they can see exactly what they’re buying too. Ian says: “We’ll never sell a car that has any advisories noted by the technicians. That means the customer has nothing to worry about, and there’s no need to negotiate for any of the peripheral items associated with buying a car.” In response to the COVID-19 pandemic, Guaranteed Motors set up a distance-selling model. This is still offered to customers today. Lately, the company has noted that many customers are seeking to downsize their vehicles in response to the cost of living crisis. Guaranteed Motors is working hard to source affordable cars for its clients. Being in a rural location, diesel vehicles are still a popular choice with customers. Bury St Edmunds used car dealership, Guaranteed Motors Ltd, is leading the way in ethical used car sales. The company, that values honesty and integrity above all, is changing the image of used car salesmen, one transaction at a time. We speak to company director, Ian Stackman, to find out more. Since 2017, Guaranteed Motors Ltd has supplied residents in Suffolk with high-quality cars at affordable prices. As an RAC-approved dealership, the company follows customer care guidelines, set out by Trading Standards and the Financial Conduct Authority (FCA), to the letter. We ask Ian what makes the company stand out from the competition. He tells us, “Most dealerships oblige customers to haggle to get a good deal. We think that a lot of items, such as mats, fuel, paint protection, servicing, having at least 6 months RAC warranty and MOT should be included in the sale. We’ve taken every aspect of this ‘negotiation’ away so that our customers get a truly unique experience.” Guaranteed Motors even offers finance to clients at the best rate available to the company, with a focus on assisting customers in buying the car, Best Pre-Owned Car Dealership 2022 – Suffolk & Customer Service Excellence Award 2022 Aug22478 Although Ian and the team are starting to see some electric cars on the roads, these are still outside the budget of many. One quality that Ian values is tenacity. He explains, “There will always be challenges in business and we’ve had our fair share. Having that ‘Never Say Die’ attitude is fundamental to finding the way around any problem.” Looking to the future the company will be building more office space into its premises. Renting this space out to other businesses which helps to diversify fixed overheads and bring potential customers to the site. Guaranteed Motors already hosts a popular Sandwich Shop, a Dance Studio and a Driving School. Contact: Ian Stackman Company: Guaranteed Motors Ltd Web Address: www.guaranteedmotors.co.uk TRUSTED USED CARS. GUARANTEED Guaranteed Motors Ltd
RkJQdWJsaXNoZXIy NTY1MjM3