SME News Southern Enterprise Awards 2024/ 22 Best Custom Golf Club Fitting Service Provider 2024 - South East Recognising that time is of the essence, it is the mission of West Sussex’s Eclipse Golf to see that every golfer has doubt removed and confidence instilled, regardless of where they play or the level they play at. The team here, headed up by seasoned industry veteran Rhys Atkinson, recognise that this is something that begins with their equipment, which should work in perfect harmony with the individual and their swing. It is for this reason that Eclipse Golf serves as an expert guide, helping golfers to make the right equipment decisions for their needs. “We understand the frustration golfers experience and the passion they have to improve”, explains Eclipse Golf’s Founder and Lead Custom Fit Specialist, Rhys Atkinson. As a PGA AAT professional whose experience in the world of golf spans more than 25 years, Rhys means what he says, and this is why he established Eclipse Golf, to offer custom equipment fitting to players of all levels, something that was previously only afforded to professionals. For Rhys, “our core message, the driving idea behind the services we provide, is that we are not just selling golf clubs. We are offering improvement, confidence with every shot, and inspiration each time you pull out a club.” This, in essence, is what clients can expect from Eclipse Golf’s Performance FittingTM, an approach that is focused entirely on them and delivering the results where they matter the most – out on the course. Where traditional custom fits are grounded in making sales and improving profit margins, Eclipse Golf’s performance-based approach has been meticulously designed so as to leave no stone unturned, providing every player with the best equipment for them. Going far beyond the normal club measurements and distance, Performance Fitting encompasses everything about the individual in question, from their goals and ability level to their technique, home course, and even how much time they have. Further distinguishing Eclipse Golf is the fact that its services carry on far beyond just the fitting sessions themselves, with any adjustments or repairs also performed across a client’s golfing journey. With a small team to boot – the company only consists of Rhys along with Charlie, the customer experience and marketing coordinator, and Jack, the customer systems coordinator – this journey is defined by a personalised experience and a cordial invite into the ever-growing Eclipse Golf community. Simply put, this is a community built on trust, and Rhys is well aware that trust is something that has to be earned. This is something he has learnt across a career that began in 1996, when Rhys started out as a PGA professional. From here, his career has taken him to the likes of the European Tour, and he has fitted equipment for ten major champions to date, as well as thousands of other players ranging from amateurs to elite-level professionals. Leveraging knowledge such as this is an invaluable asset, but Rhys nevertheless ensures that he and his team remain up to date on the latest advancements concerning everything from new technologies to equipment design, as well as the psychology behind club selection. “Working with a broad range of brands is a key asset”, Rhys explains, “as is ensuring our expertise on each brand is both comprehensive and unbiased, allowing us to stay completely performance-focused in our approach.” 2024 has been a great example of this, and the company’s robust golf club fitting service has benefited immeasurably from partnerships with a number of new businesses and its extending to venues across the South East. Most notably for Rhys is the relationship that has been nurtured with Golf Swing Systems, something that has allowed the team to host their bespoke fitting sessions in the surroundings of a bespoke and leading indoor golf simulator. Finally, Rhys tells us: “I have recently launched my Custom Fitting Specialist Training courses, which are ideal for anyone looking to take their first steps towards mastering the art of golf equipment fitting. This includes PGA professionals, aspiring custom fitters, and golf coaches seeking to enhance their understanding of how equipment can support their clients’ development.” Rooted in the everevolving Performance Fitting approach, this is another example of Eclipse Golf’s commitment to its clients. Ultimately, when it comes to custom golf club fitting in the South, Eclipse Golf has established itself as the premier service provider for the second consecutive year. We wish Rhys and his team all the best for 2025 and beyond and invite our readers to use the link below to explore the company’s website and services in more detail. Contact: Rhys Atkinson Company: Eclipse Golf Web Address: https://www.eclipse-golf.co.uk/
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