When Rob Chadband and Jason Brett established Dapper & Suave in 2015, they had no idea that what started out as a style blog would blossom into an award-winning online fashion accessory store over the following decade. It was 2016 that saw the brand launch its first range of accessories, and this curated collection spanned everything from pocket squares to neck ties. Even now, eight years on from this initial launch, its customers still seek out Dapper & Suave for all of their fashion accessory needs, especially for weddings and other special occasions. Most Creative Men’s Online Fashion Accessories Store 2024 Based in Surrey, Dapper & Suave is unique in the men’s online fashion accessory space given its ability to provide customers with a selection of existing customised designs, as well as leveraging its robust network of talented online designers to craft something for the person that is entirely bespoke and tailored to their specific needs. It is the fabric designs chosen by the company, known as ‘conversation starters’, which underpin this uniquity, and the colours and patterns really help its customers to stand out from the crowd. For example, the guys tells us that they usually take a simplistic brief, such as ‘dinosaur theme’, and create mood boards that encompass different colours and styles, before finding the right one for a customer’s requirements. Whether it’s something fun and quirky or modest and tasteful, Dapper & Suave has the solution. Its offerings even extend beyond men’s accessories, and bow ties for dogs and feather accessories for bridesmaids are just some of the other products that the company has handcrafted this year. Spurring this on is the fact that getting dressed up and going out is no longer taken for granted as it was before the COVID-19 pandemic. When it comes to weddings in particular, the trend these days is to have a smaller ceremony and a bigger party in the evening, providing people with the perfect opportunity to show off their outfits. Should a person be wearing an accessory from Dapper & Suave, they have all the more reason to do so. Regardless of an accessory’s specifics, be it for a suit or something more niche, Dapper & Suave’s mission remains the same across the same board, this being to help everyone do well, live well, and, of course, dress really well. To achieve this, Rob tells us: “We are proud to provide excellent customer service, whether in person at the pop-up shopping events we host as Curated by Dapper & Suave or online via Etsy or Faire.” Diving deeper into these Curated by Dapper & Suave events Rob mentioned, this undertaking sees pop-up events created that play host to a number of small businesses selling their products, with Dapper & Suave serving as the anchor brand every time. Just like the company itself, these events are built on the cornerstones of friendliness and creativity, and this affinity for the unique is something that is championed throughout. Since the brand is now responsible for organising events such as this, its goals have certainly evolved since it first started out on this journey nine years ago. As Jason tells us: “Over time, we have ensured that our portfolio offers products which appeal to a broader range of customers than just masculine suiting, and we have thus added the likes of pussy bow scarves, which can be worn in the hair. We also strive to use the last of our fabric to create items such as scrunchies, so as to minimise waste.” Having been in a relationship for over 25 years and in business together for nine, Rob and Jason recognise each other’s areas of strengths and weakness, and have defined clear roles and responsibilities to optimise all areas of the brand together. With this fool-proof system in tow, Dapper & Suave is currently gearing up for its Christmas sales, which predominantly take place on Etsy and Faire, as well as in person at the aforementioned pop-up shopping events it has in the calendar. “We have some new product developments in the pipeline that we will continue to research ahead of next year”, Rob says in closing. “We are also excited to be hosting at Syon Park for a two-day Christmas shopping event and look forward to meeting customers in a new area in person for the first time”, adds Jason. Recognised as the Most Creative Men’s Online Fashion Accessories Store 2024, Dapper & Suave is a definite highlight of the Southern Enterprise Awards 2024. Contact: Rob Chadband and Jason Brett Company: Dapper & Suave Web Address: www.dapperandsuave.uk
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