SME News Southern Enterprise Awards 2024/ 34 Fresh Produce Wholesale Company of the Year 2024 – Wiltshire Based in Cricklade, Four Seasons Fruiterers is a marketleading wholesaler catering to the culinary sector with a stringent dedication to excellence and quality. Boasting an expansive range of top-tier products, sourced both locally and internationally, the company has received recognition in the Southern Enterprise Awards for its excellence. Join us below as we speak with Paul Kurnyta, Head of Marketing for Four Seasons Fruiterers. Founded in 2014, Four Seasons Fruiterers operates as a key player in the market, serving a diverse client base that spans across regions such as Wiltshire, Berkshire, Oxfordshire, Gloucestershire, the Cotswolds, and Hampshire. The company’s discerning clientele includes a vast range of establishments, including restaurants, schools, pubs, care homes, nurseries, hotels, caterers, retail outlets, cafes, and farm shops, among others. Such a broad range of clientele speaks to the versatility and reliability of Four Season Fruiterers’ services, and its ability to cater to the unique needs of varying sectors within the culinary industry. Four Seasons Fruiterers’ extensive range of services includes providing top-tier fruit and vegetables, essential dry and pantry goods, locally sourced dairy and bakery items, in addition to a selection of speciality items sourced from local farms, UK suppliers, and renowned growers and producers worldwide. “We take pride in providing our customers with only the finest quality produce,” Paul tells us. “Our daily deliveries of top-grade fruit and vegetables ensure that our clients receive fresh and premium products consistently. Additionally, we enhance our offerings through weekly deliveries sourced from reputable markets in Milan and France, further expanding our range of high-quality products and meeting the diverse demands of our discerning customers.” Placing a strong emphasis on sourcing locally and globally to curate a comprehensive selection of products, Four Seasons Fruiterers is committed to meeting the varying needs of its customers with an unwavering focus on quality, variety, and freshness. It is this dedication to excellence, coupled with a wide-reaching network of suppliers and growers, that enables Four Seasons Fruiterers to maintain a solid reputation for providing exceptional services and premium products. The company is driven by a dedicated team who uphold excellence, sustainability, and innovation as its core values. Ultimately, Four Seasons Fruiterers and its team aim to foster a positive impact within the industry, a commendable endeavour that makes working at the company a great source of pride for its employees. “One of the primary reasons to take pride in working for Four Seasons Fruiterers is the company’s status as a leading wholesaler in the south of the UK,” says Paul. “Our unwavering dedication to providing high-quality fruit and vegetables, dairy and bakery items, as well as a diverse range of chefs’ ingredients to businesses across the region, underscores a commitment to excellence and customer satisfaction.” The company’s recent expansion into new markets on the Isle of Wight and in Birmingham represents a significant milestone for Four Seasons Fruiterers. This will increase its distribution area, expand its staff force, and enable the company to serve more customers than ever before. In addition to delivering the highest quality products to its customers, Four Seasons Fruiterer is also highly committed to promoting sustainability within its products and practices. This focus not only aligns with current consumer trends, but also showcases the company’s deep-rooted dedication to its environmental responsibility, allowing Four Seasons Fruiterers to establish a commendable standard within its industry. “Here, sustainability is not merely a buzzword but a core value that permeates every aspect of the business,” Paul explains. “The company’s conscientious efforts towards implementing sustainable practices, from sourcing products from local suppliers and farmers to adopting ecofriendly initiatives in our operations, demonstrate a proactive approach towards reducing environmental impact and fostering a greener future.” This isn’t the only positive contribution that Four Seasons Fruiterers has made through its operations. The company has seen a sustained year on year growth that is a clear indicator of its ability to adapt to the dynamic culinary market. By serving more customers than ever before, Four Seasons Fruiterers aids in stimulating economic activity in the region. This not only adds to the company’s revenue, but also creates a ripple effect in supporting local suppliers and farmers, and thus boosting the overall business ecosystem. Since its inception, Four Seasons Fruiterers has successfully established itself as a key player in the market, making significant contributions to the industry and its community whilst upholding a steadfast dedication to sustainably sourcing high quality products. For its excellence, Four Seasons Fruiterers has been awarded the title of Fresh Produce Wholesale Company of the Year 2024 – Wiltshire. Contact: Paul Kurnyta Company: Four Seasons Fruiterers Web Address: https://www.fsfruit.co.uk/
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