At its core, Reading’s Go-Forward Associates Ltd is all about people, and, as its name suggests, helping them to move ahead in both their careers and their lives. With an equal focus on individuals and teams, the company offers a series of bespoke development solutions that focus on a person’s journeys and their development. Although Go-Forward is comprised of a small team, its expertise enables it to have a huge impact on others, something we explore in more detail below. Best Bespoke Coaching & Leadership Development Company 2024 – Berkshire & Client Service Excellence Award 2024 The lasting transformation ushered in by Go-Forward is achieved through the dual process of personal referrals and the meticulous creation of bespoke solutions, all of which are done so as to align seamlessly with the goals and values of a partner organisation. This is a team comprised of educators and therapists, and the common thread that unites them all is this intrinsic desire to help other people. Such a service is provided across both the educational and corporate spheres, as well as for charities and non-profits where possible. “We hope to equip leaders to lead well, with sustainability and clarity”, explains Jonathan Curtis, who leads the team here. It is for this reason that the range of coaching and leadership development services offered by the company are expansive and span pastoral coaching through to executive coaching. Jonathan adds: “Much of our delivery centres on the client’s needs, enabling conversations with a purpose and a space where someone can think through what is going on for them, the obstacles and the opportunities.” In order to consistently achieve its aims, Go-Forward leverages a trio of umbrella core values – encouragement, challenge, and curiosity – which themselves encompass secondary principles such as kindness, authenticity, and integrity. By deploying these right across its operation, the company is able to have the intended cascade effect on both its clients and their businesses – first driving impact with the individual, then with the wider team, and finally, across the whole of the organisation. On the back of the inherent strengths of this approach, Go-Forward is incredibly proud of the fact that 100% of its clients are sourced through referral and personal recommendations. Such an impressive statistic highlights the effectiveness of this holistic approach, something corroborated by clients in the outstanding feedback that they give. Testimonials often highlight the empathy showed and the cornerstones of trust and confidentiality which define every partnership and serve as standout features of the experience. “Relationships are cherished and valued at Go-Forward”, explains Jonathan. “When leaders and teams trust their coach we see significant change in culture, effectiveness, and outcomes.” Trust is delivered as standard across Go-Forward, with the experienced nature of its coaches meaning that they rigorously adhere to ICF standards of ethical coaching, in addition to the team also pursuing relevant continuing professional development (CPD) themselves, ensuring they remain fresh and curious. Aiding this team is the fact that the nature of their work affords them unprecedented access to the inner works of organisations, giving staff members ideas and methods that they can adapt and then apply to their own culture. Moreover, Jonathan explains: “Understanding our individual appreciation languages (based upon Appreciation in the Workplace by Dr G. Chapman) and utilising the insight of knowing our Gallup Strengths [CliftonStrengths], gives us a huge leverage to maximise our effectiveness.” With these strengths to boot, Go-Forward is winding down 2024 by being grateful for the longevity of the relationships it has forged over the years with its client base, and remains especially proud of the instrumental role it has played in allowing companies to thrive and expand their teams. As it moves into 2025, the business remains committed to investing in people, identifying and developing remarkable coaches, and giving back to local communities by working with charities and other such non-profits. Diving deeper into these future plans, Johnathan tells us that Go-Forward has recently launched a course that focuses on growing and equipping emerging leaders, particularly middle leaders who play a critical role in an organisation’s success. “These middle leaders are huge culture carriers and are often placed in leadership roles without experience”, says Johnathan, and this is why this course exits – to offer them the foundational understanding they need to thrive. Be it for wellbeing support, increasing job satisfaction, or helping to find the rhythm in working relationships, Go-Forward Associates Ltd has all of the team coaching and leadership development skills necessary to take a business to new heights – combined with an unflinching commitment to client service – making it a worthy winner of these two awards. Contact: Jonathan Curtis Company: Go-Forward Associates Ltd Email: [email protected] Web Address: go-forwardassociates.com Go-Forward Associates Ltd
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