Southern Enterprise Awards 2025/ 12 Behind our favourite pubs, restaurants, and caterers – as well as other locations where food is regularly served, like farm shops, coffee shops and care homes – there are wholesalers, the companies that deliver the fresh, high-quality ingredients that chefs and cooks across the country turn into tasty dishes. Four Seasons Fruiterers in Wiltshire is one of the UK’s best, an award-winning, market-leading wholesaler serving a diverse clientele across the wider food service industry. Paul Kurnyta, Head of Marketing, was on hand to tell us more about its work in this space. Guided by an unwavering commitment to quality across its wide range of produce, pantry goods, meat, dairy, chilled/frozen items, bakery delights, and speciality items, Four Seasons Fruiterers supplies some of the finest establishments across the South of the UK with the items they need to conjure up culinary excellence in their kitchens. Be it a charming café, a bustling restaurant, or a reputable hotel, the company boasts customers from across the range of food services, serving as a trusted partner to them all. “What sets us apart is our steadfast commitment to sourcing the very best produce”, Paul told us. “Each day, we receive deliveries of the finest fruits and vegetables, carefully selected from the highest-quality growers throughout the UK. Our sourcing strategy is complemented by imports from international cultivators and bolstered by weekly shipments from the iconic Milan and French markets, ensuring our customers have access to exceptional produce from around the globe.” Of course, this is just the beginning. Complementing its array of fresh produce is an equally impressive selection of dry and pantry goods, which are also sourced from leading UK producers and a choice selection of the best international suppliers from all corners of the map. The result is that Four Seasons Fruiterers is simply unrivalled when it comes to both the range and the quality of food on offer, and this has proven fundamental to the growth of the brand since it began 2013. Despite this rapid and ongoing development, Four Seasons Fruiterers has remained dedicated to its mission and values since day one, with the former revolving around this idea of being the best, most reputable food wholesaler in the UK and the latter comprising a system based around honesty, loyalty, community involvement, resilience, and adaptability. What follows is a positive, ethics-driven business culture, leading to customer and employee loyalty and, in turn, a stellar reputation paired with long-term success. For Paul, this starts with the family-run nature of the company, with these principles underpinning every element of this operation. The family behind Four Seasons Fruiterers share more than three decades of experience in the food industry, previously operating a number of local Italian restaurants in Oxfordshire. Coming into this environment with a real insight into the challenges people face has proven key in it developing effective solutions. Just one example of a difficulty Four Seasons Fruiterers has helped its customers to overcome is sustainability. Everybody seeks sustainable practice and sustainable partners, but this is easier said than done when it comes to sourcing produce and other such goods from all over the world. Luckily, customers can rest easy with Four Seasons Fruiterers on their side, as the company continues to streamline its operation and better itself by operating sustainably. Its initiatives in this vein are as innovative as they are robust. Exploring these in more detail, first and foremost is the company’s pledge to purchase as much seasonal fruit and veg as it possibly can from local farms and UK suppliers. Not only does this help keep transportation and storage costs down, it also leads to fresh, high-quality produce reflective of the remarkable variety Britian has to offer. When it does import selected goods that cannot be grown in the UK, Four Seasons Fruiterers always does so in the most sustainable way possible, partnering with those providers that share its aims. Moreover, on the occasions where its fresh produce has past its best, it is offered to staff or other local businesses that have a use for it, helping to reduce food waste. This same mindset has fuelled the reduction in packaging carried out across the brand over the past few years, with the team here working closely with their supplier network to ensure that – where possible – its deliveries arrive unpackaged, again cutting down on waste. For the past few years, Four Seasons Fruiterers has also been utilising reusable, biodegradable, and recyclable boxes for its own deliveries. Once the boxes are finished with, customers leave them out in time for their next delivery from the company, which will collect and re-use them, before they are finally recycled. These deliveries also take place in fuel-efficient, Euro 6-compliant vehicles, further demonstrating this commitment. “Sustainability is about living and doing business within the means of the natural world. At Four Seasons Fruiterers, this isn’t something we’ve added in as we’ve grown – sustainability is something that has remained at the heart of what we do since the day we opened our doors.” It is thanks to this that Four Seasons Fruiterers has secured some truly impressive names as brand ambassadors, including the world-famous Marco Pierre White – the youngest chef to achieve three Michelin stars and the man who helped train Gordon Ramsay – who appears frequently across the company’s YouTube channel. Commenting on his relationship with the brand, Marco said: “I use Four Seasons Fruiterers for my fruit and veg. Why? Because they’re the best.” Such praise truly underpins what makes the company special. Recognised as the Best Catering Sector Wholesaler 2025, there is nobody better than Best Catering Sector Wholesaler 2025
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