Increasing numbers of golfers are starting to appreciate the importance of having the right clubs. Not only does it help take their game to the next level, it also instils a sense of confidence and calm, with the psychological side of this sport being just as important as the physical. Well aware of this balance, Eclipse Golf caters for both across its premium golf club fitting and performance services, whereby it works with golfers to help them optimise their equipment whether they are just starting, playing socially or competing at the highest level. Rhys Atkinson, the company founder and its lead custom fit specialist, was on hand to tell us more. Custom Golf Club Fitting Service of the Year 2025 – South East From total beginners through to competitive and professional players, Eclipse Golf attracts a diverse client base from across the South East and beyond thanks to its reputation for delivering better equipment performance for golfers through care, expertise, knowledge and experience. The company has long envisioned the most effective fitting services being more accessible to all golfers by taking a no stone unturned approach that has the golfer at the heart of everything they do. This commitment runs deep throughout Eclipse Golf, and the company’s desire meant it had to do things a little differently – starting with flipping the focus from short term business gains to a golfers results that would give more longevity to the business through the building of a reputation and ultimately have golfers seek them out as they realised that you get different results depending on who you see. Exploring this further, Rhys told us: “Getting the best results for a golfer takes experience and a truly client-first approach, and so we stripped out as much of the potential negative influence for the golfer from our business as we could.” Examples of these include sales commissions for fitters, brand sales incentives, a focus on higher margin clubs and carrying stock that needs to be sold. The other big area is our own knowledge – it’s a very different approach to know enough to close a sale compared to having knowledge that allows you to dig deeper for better results. If you carry 8 brands you need to know them all in as much detail as each other, otherwise it’s another form of negative bias for the golfer and one we strive to remove by continuously digging deeper when new products come out. “Ultimately, the long term proof is in the feedback we get from our clients - It’s their results and feedback that guide the development of our services. If you look at the first through to the last review we have got you will see a consistent theme of simple things like being put at ease, being made to feel welcome and constant references to knowledge, passion, experience, confidence, purpose and most importantly results. These are the things that help me sleep better at night – In short, the service results we deliver really matter to us" Anthony Bennett - 5 star Review 2025 "I can’t speak highly enough about my fitting session with Rhys at Eclipse Golf—it was hands down the best golf fitting experience I’ve ever had. From the moment I walked in, Rhys made me feel welcome and completely at ease. His knowledge, passion, and attention to detail are absolutely top-tier. What really stood out was how genuinely invested he was in helping me find the right setup—not just selling me clubs. He took the time to explain the data, made sure I understood how each tweak affected performance, and didn’t stop until we found a combination that felt perfect. Every club we tested had a purpose, and it all felt incredibly tailored to my swing. I walked away with more confidence, a much better understanding of my game, and a set of clubs that feel like they were made just for me. If you’re even thinking about getting fitted, go see Rhys at Eclipse Golf—you won’t regret it. This wasn’t just a fitting; it was a game-changing experience". The Eclipse Golf ‘Performance Fitting’ service is underpinned by the ‘6 Rs’ approach – results, reputation, repeat business, referrals, reviews, and then lastly revenue – which outlines the journey the company has been on by putting their golfers results over profit. The service that Rhys provides – alongside his colleagues, Jake and Mike, the companies performance fitting advisors – include all of the club building, checking of the clubs and the critical customer service elements including the 60-day guarantee that backs up the commitment to the effectiveness of the process and to ensure the circle of trust remains unbroken. A successful 2025 included moving to its fantastic new indoor HQ facility in Cranleigh, Surrey and adding an additional coaching specific site at the Lansdowne Club in Mayfair, London to go alongside its outdoor venue at Slinfold Golf Club in West Sussex. Rhys is now excited to announce two key areas for 2026. Firstly, the introduction of a golf performance development platform to its website to further improve client results after the fitting and secondly, the rolling out of a new pricing structure to promote accessibility to their services. Through these initiatives, Eclipse Golf is continuing to position itself as a breath of fresh air in this space, and a company fitting of acclaim. Recognised in this programme as offering the best custom-fit service in London and the South East on the back of its effective club fitting services, more information about everything Eclipse Golf provides can be found at the below web address. Contact: Rhys Atkinson Company: Eclipse Golf Web Address: https://www.eclipse-golf.co.uk/ Email: [email protected] Phone: 01293 223 038
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