UK Enterprise Awards 2019

84 | SME NEWS - UK Enterprise Awards 2019 Whilst a personal service is of vital importance, as a multi-channel retailer that sees 80% of sales come from its website, it is imperative to Purely Diamonds that they also remain digital innovators within the industry. The importance of digital communications as a form of customer service has meant that, over the years the firm has had train our staff on the different social media platforms as well as Live Chat to respond to these digital enquiries. This has seen a great reduction in the emails and telephone calls the firm receives, as customers are opting to use digital communications more and more. Ultimately, with such a proactive approach to jewellery sales has helped Purely Diamonds to remain relevant and popular in the industry. With a thriving jewellery and diamond market in the UK, the company has a bright future ahead of it as it seeks to build on its current success. As part of this focus, the firm is increasing its physical presence with a new outlet in Manchester, which it hopes will improve its brand recognition and help to cement Purely Diamonds’ reputation as a revolutionary in the diamond jewellery market. Company: Purely Diamonds Address: Purely Diamonds, 113-117 Farringdon Road, London, EC1R 3BX Telephone Number: 0207 837 2964 Email: [email protected] Web Address: www.purelydiamonds.co.uk Best Bridal Jewellery Designer 2019 - South East England & Customer Service Excellence Award 2019 - South East England Based in Farringdon, London, adjacent to the city’s centre for jewellery excellence, Hatton Garden, Purely Diamonds is a family run jewellery company dedicated to client service and creating truly unique pieces that customers can cherish forever. Having recognised the firm in this year’s UK Enterprise Awards we profile it and share an insight into the services it has to offer. Established over 40 years ago by Creative Director, Stephen Tyler, Purely Diamonds started life as a manufacturer for high street giants like Beaverbrooks and Ernest Jones. Later, in 2006 when daughters Emelie and Stephanie came on board, the company turned to direct to consumer retail with showrooms in London and Manchester and an e-commerce site that sells globally. Since this rejuvenation Purely Diamonds has flourished, and today the company sells high quality diamond jewellery directly to the public at greatly reduced prices by virtue of cutting out the middleman. Sourcing diamonds directly from stone manufacturers and making each piece to order at its London workshop enables this family-run company to pass on savings to clients and ensure they receive only the finest quality craftsmanship at an affordable price. By making quality stones and jewels accessible to more clients, the firm has gained a strong following among couples seeking wedding jewellery that is both exquisitely crafted and less-restrictive in price. Offering a truly unique, quality service, Purely Diamonds takes great pride in offering clients the support they need to help them select the perfect piece of jewellery to suit their tastes and needs. In a world of faceless websites and saturated high street outlets, this family business has continued to flourish and grow thanks to its quality service and client service. The team put the customer at the heart of every diamond ring, crafting them something unique to their exact requirements. © Purely Diamonds © Purely Diamonds © Purely Diamonds