UK Enterprise 2020

137 | UK Enterprise Awards 2020 Marketing comes in all forms, and while the digital approach of social media and email lists now plays a bigger role in how organisations keep in contact with individuals, there’s nothing quite like a letter in the mailbox. Belfast Mail & Marketing excels in this sort of work, offering exceptional service to those who use it. With a growing client base in a shrinking field, we take a look to further understand how the team has achieved so much since it was formed. Best Direct Marketing Company - Northern Ireland Based in Belfast, but serving Ulster and beyond, Belfast Mail & Marketing has a lot to commend. Quality lies at the heart of the business, with the team’s specialisation being in GPS tracked door-to-door distribution. It is unique in the local area, and was formed to tackle the need for a firm that could provide such a high level of service. Belfast Mail & Marketing offers all sorts of business mailing that has been able to benefit many different areas. The team can offer excellent rates on Graphic Design, Print, Mail Production, Mass Mailing, Data Services and a lot more. Often, the work involves advertising mail, but they also perform vital work on behalf of public services and charities. Issues such as new and changing services, road closures, water stoppages as well as events in the local community must be advertised to all, even those who cannot access information online. This is why Belfast Mail & Marketing is so important. Strict quality control guides every decision that the team makes. In this industry, it is easy to find people willing to work, but few who will do so reliably and in the long term. To encourage people to stay, Belfast Mail & Marketing offers an incredibly fair pay to match their demand for service excellence. It’s the only way in which the business will be able to survive and thrive. The value that the business places on its employees cannot be understated. Delivering mail can be incredibly tough, and the need for high quality control means that the internal culture is deliberately as relaxed and friendly as possible. Belfast Mail & Marketing celebrates its vibrant atmosphere by encouraging staff to work together as teams and get to know each other better while on the job. The Irish weather is one of the biggest challenges that an employee can face, so they are all kitted out with high-vis jackets for visibility and thicker lined jackets for the cold Irish winters. The firm also supply shoulder bags, trolleys and even bottles of water to make the job as easy as they can. While there is a high turnover of staff here, as with everyone in this industry, the management team want their staff to know that they are valued at every stage. While mail and paper-based services have been in decline as the internet grows, many businesses still see the need for direct marketing and mailing. Being able to reach people in many different ways is vital when it comes to achieving brand recognition. That said, the team at Belfast Mail & Marketing already offer many digital and online services to counter the decline in the physical work they undertake. The effects of COVID-19 have not really affected the team, and they have rapidly recovered from the temporary slump in work. It has allowed them to help their clients to get back on their feet too. Jun20330 When considering the work of Belfast Mail & Marketing, it’s easy to see it as a way of working that is slowly going out of date. The quick recovery of the business during the COVID-19 pandemic, however, shows that there is a clear demand for direct marketing and that the steps the team are making now will allow the firm to thrive for years to come. It’s clear how the team have been able to celebrate such dizzying heights of success. Company: Belfast Mail & Marketing Name: Matt McAree Web Address: www.belfastmm.com