UK Enterprise 2020

151 | UK Enterprise Awards 2020 Creating impactful, visual communication materials for small businesses, large corporate marketing teams and everything in-between, Eyetooth Design has been an unstoppable force within the industry for over a decade. The individual behind the company’s extraordinary success, is founder and graphic and web designer, Steve Cartwright. With a portfolio brimming with inventive, thought-provoking and powerful designs, we took a closer look at Eyetooth Design and how Steve has been able to build his brand’s reputation as being the best graphic design company in East Sussex. Best Graphic Design Company 2020 - East Sussex With a diverse client base which ranges from well-known brands such as the IMO (International Maritime Organisation), musicians, mechanics, solicitors, event organisers and international charities like ZHRO (Zimbabwe Human Rights), Eyetooth Design has helped countless organisations to get their businesses and products noticed with brilliant graphic design and marketing artwork. Eyetooth Design is the creative outlet in which graphic designer and founder, Steve Cartwright uses to help businesses across the world find ways to stand out from the competition, using bespoke and creative graphic design. Everything that he does, from the initial contact, through to the project’s completion, is done with the mindset of ensuring that the customer is both happy and satisfied with the service. As such, Steve delivers a very personal, tailored service, handling everything from initial concepts and branding, right through to the finished project. This level of service does not go unnoticed, as many of the clients who have worked with Eyetooth Design have been with the business since its inception over 12 years ago – a factor Steve is incredibly proud of. They know that their calls will always be answered and that they are speaking to someone who genuinely understands their needs. Even though more than a decade has passed since Eyetooth Design was launched, the core values Steve set for the business have not changed. Delivering incredible designs and ensuring that customers are happy is his top priority. In Steve’s words “if the customer doesn’t love it, then it’s not finished.” With a remarkable, over 20 years of experience in the design industry, Steve can say with confidence that his unique approach to bespoke, customer service and impeccable design is what differentiates him. He understands that graphic design is as much about solving problems for clients as it is about creativity. This is why Steve discusses necessary changes in detail while finding better ways to portray ideas or suggesting edits that will improve the overall visual appearance. Great designers focus on layout and structure, so the result is engaging and user friendly. Steve believes that taking the time to ensure consistency across the brand while utilising strong design principles and style, is more meaningful than just slapping text onto a background. Whilst Covid-19 may have slowed his work down, a large portion of the services Eyetooth Design offers are online, so the business was not greatly affected. Although many of his clients did stop trading for a while, Steve ensured that he supported everyone as much as he possibly could, and is now beginning to see some normality again. Having gone through recessions and tough times over the years, he understands how tricky it is for businesses to keep going. Looking ahead to what the future holds, Steve has hopes to create even more scope for creativity and experimentation in his upcoming projects. While budgets may have become limited as a Jul20310 result of the pandemic, Steve emphasises that spending a little bit extra will result in really impactful marketing that people simply cannot ignore. With a strong love of learning new skills, Steve mentioned he would like to focus on more advanced animation and possibly implementing more natural media (non-digital elements) into his workflow. It’s challenging to find time within a busy work schedule, to experiment and learn, but he never wants to stop pushing the boundaries of design, and we are excited to see what innovative creations he will produce in the years to come. Company: Eyetooth Design Contact: Steve Cartwright Web Address: www.eyetooth.design