UK Enterprise 2020

166 | UK Enterprise Awards 2020 There are so many tax regulations and compliance laws that businesses working in the United Kingdom today cannot afford to ignore them or not keep up to date on them. Pure Balance Accounting Ltd works with all sizes and types of businesses, be they sole-traders, partnerships, or limited companies, and helps them with all their tax needs. In a world that is ever more regulated and compliance-focused, we take a look at why this firm is vital in helping businesses stay ahead of the financial curve. Most Client-Focused SME Tax Practice 2020 - Hertfordshire Jul20028 Times are very different now to what many people will have ever experienced before in their lives. Businesses are having to adapt and change their methods of working, but one thing that any firm should remain on top of is their taxes. Pure Balance Accounting can advise its clients at every stage of the business cycle, from incorporation through to cessation, and its services cover statutory accounts, MTD VAT preparation, payroll and auto enrolment, and personal and company tax returns. More importantly, the firm provides overall support for business owners who need a sounding board to help them run and grow their business in organic and authentic ways. Pure Balance Accounting is wholly committed to excellence at every stage of its service delivery, believing that no client is ever too small, and every client deserves the highest level of service. It both values and nurtures long-lasting relationships with the clients, and works to showcase its core values of confidentiality, loyalty, expertise, and collaboration. Rather than partner with the organisation as a whole, Pure Balance Accounting likes to get to know the people behind the business, and find out what really makes the owners tick. Getting to know more about the clients means that the advice given by Pure Balance Accounting is very specific to their individual needs and personal situation. COVID-19 has brought out the realisation that business planning, management accounts, and cashflow forecasting are more important than ever. Being able to assist clients with keeping their financial records up to date through the use of Receipt Bank and Xero allows Pure Balance Accounting to advise and guide them on their present financial situation, rather than months afterwards when paperwork was a thing. Forward thinking and being proactive is crucial in any business, but they are attributes that have also defined the success of Pure Balance Accounting. The firm has found that these attributes engage clients and motivates them more as their understanding of financial information develops. Being based in Hertfordshire has its benefits for Pure Balance Accounting, due to the large numbers of innovative businesses and large corporations. Being just outside London is an attractive location as access into the centre of the capital is only a thirty minute train journey away. On a more local level, the firm is based in Royston, meaning it also closely borders Bedfordshire, Cambridgeshire, and Essex, as well as Norfolk and Suffolk being close enough to capture business from East Anglia. Whilst digital accounting has opened up a wider network of businesses across the country to be more accessible and available, Pure Balance Accounting feel it is important to retain a local presence. Community support is important, and the firm likes to give back wherever it can. Every employee has incredibly personable skills and a great work ethic. Qualities that cannot be taught are vitally important to life at Pure Balance Accounting, such as compassion and understanding. Many clients are running a business to support their families, so being able to talk about their work and personal matters whilst giving them the confidence to do that allows the firm to tailor what it does for their specific needs. Looking to the future, that support is going to become even more important as the fallout from COVID-19 continues to take its toll. Future plans are to employ additional staff, upskill the current team, and offer more financial planning services to clients. Pure Balance Accounting wants to develop its relationships with clients so they feel that the firm is even more valuable to them by being a finance team that they have contact with regularly, and not just at the end of the financial year when a tax return or accounts are required. Ultimately, developments in technology have certainly made it more efficient to provide such a service, and the team at Pure Balance Accounting can look forward to the many businesses that it will be able to help embrace change, grow, and evolve. Company: Pure Balance Accounting Ltd Contact: Jodie Lusby, FCCA Website: www.purebalanceaccounting.co.uk Email: [email protected]