UK Enterprise 2020

203 | UK Enterprise Awards 2020 With over 23 years of expertise in marketing, sales and consulting , the team at We are BIAS are proven leaders when it comes to capitalising on digital channels. Having achieved such enviable success in this year’s UK Enterprise Awards, we took a closer look at the agency to see what the team have to offer businesses and how they’ve managed to perform so well in a challenging market. Most Innovative Web Design Agency 2020 - London Based in the heart of London, the team at BIAS have helped companies around the world to grow and thrive in the digital economy, using data-driven marketing and sales strategy to develop businesses in a variety of sectors. Each client receives a personal service that uses smart content in web design to drive increased conversions in digital channels. The core services that BIAS provides are web design, lead generation and customer acquisition, and streamlining revenue-generating operations within the team’s target industries. With specialist knowledge of the finance, property, technology and e-commerce sectors, clients have found BIAS’s work second-to-none. The company’s brand is built around its name, BIAS. Instead of seeing it as a negative word, they use it to describe who they are and their applied methodology. Instead of working with any business, the team actively looks for partners focused on growth through data-driven technologies, in particular, HubSpot and Drift. Many businesses concentrate on traditional website design, but the specialism of BIAS lends itself to seeing a website not as a destination, but a platform from which other opportunities can springboard, most notably sales. This approach is what makes BIAS the agency of choice for those wanting to focus on lead generation, customer acquisition and web design. The team champions a disruptive approach that puts data first and foremost. This means working with people who aren’t afraid to step outside their comfort zone and disrupt the status quo - transforming their companies into successful machines. The effects of COVID-19 have accelerated opportunities, proving that those willing to be the first to pivot will reap the biggest reward. It’s the ability to shift quickly and effectively that BIAS offers to businesses through their predictable, proven process. They are therefore already prepared for exciting, upcoming projects. BIAS is focusing on the new HubSpot CMS for developing websites, negating WordPress CMS by removing the need to use multiple plugins and premium hosting as these aspects are inbuilt. It’s a time for change within the industry and BIAS are actively looking for partners who want to get more from their web projects and see a truly measurable return on the investment. Another way in which BIAS is continuing to innovate is through the use of the Growth Driven Design system. This website strategy involves building an initial core-website and then using data and analytics to further develop pages and content based on the users activity. This month-by-month approach supports businesses with highly- designed online sales processes and ensures maximum opportunity to convert website traffic into paying customers. Being UK-based has allowed BIAS to hone their expertise, with many of their target industries needing to modernise their infrastructure to compete in a digitally native world. This means that there is plenty of space in which to manoeuvre, with financial services seeing the rise of Fintech and property seeing the rise of Proptech. Because these ecosystems are global in nature, BIAS has seen its business grow to reflect that diversity. This has been helped by London’s position as a global hub of business, meaning that its start- ups can rival those in Europe, the US and Asia. For any business owners or leaders that sit in any of the verticals BIAS operates in, including ecommerce, there is the opportunity for a free assessment of how your business looks in the digital marketplace. The BIAS team are contactable via their website listed below, by dropping an email to [email protected] or calling 0203 637 4426. Company: We Are BIAS Name: Paul Sullivan Web Address: www.biasdigital.com Jun20363