117 | UK Enterprise Awards 2021 Best Chambers Marketing Services 2021 Whether you are looking for a long- term partnership to take care of your marketing, or a project by project basis to boost your existing resources, Bar Marketing is here to help. Founder Catherine Bailey provides a brief overview of the firm and offers more insight into its clientele. “Typically, we offer a range of effective marketing services to meet the needs of barristers, chambers, solicitors and law firms. From small regional chambers to magic circle law firms, our thorough knowledge of the legal market in particular enables us to provide marketing services that include strategic direction, marketing planning, event and business development, directory submissions, communications, awards submissions, SEO, website management, social media management, graphic design and marketing training, to name just a few. Based on our core values of honesty and integrity, we help clients deliver successful integrated marketing and brand awareness campaigns”. Operating in the marketing world can often prove a challenging experience, however as Catherine goes on to explain, instead of just advising clients on what strategy their in-house staff should employ, the firm adopts a much more detailed approach. “Unlike most consultancies, we help to action the strategy by implementing plans through our team of marketing experts. By having a team of personnel with a wide variety of marketing specific skillsets, we can provide clients with the relevant support whenever they need it. By never promising anything we can’t deliver, we are able to build a rapport with our clients. In addition, aside from our consultancy and retained services, we offer our marketing ‘on-demand’ so that clients only pay for what they use”. Between them, the team at Bar Marketing possesses over 70 years of experience of working with barristers’ chambers and law firms, and as Catherine explains further, this has proved to be highly beneficial when working alongside clients. “Understanding the pressures placed on legal service businesses has enabled us to take away some of the stress, allowing them to concentrate on generating new instructions whilst we take care of the rest of their marketing needs”. Despite the outbreak of COVID-19, technology has certainly helped the firm communicate effectively with its clients in recent times, as Catherine points out. “One of the most interesting opportunities of the pandemic has been the prospect of redesigning the client experience. End users of legal services have readily embraced technology as a way to communicate with their lawyers. Redesigning the client experience is basically thinking about how clients approach their need for legal services, not only what drives that need, but also what the most convenient methods of communication are. The ability to converse with clients via Zoom or similar technology has been advantageous to both clients and lawyers alike, saving them a lot of time and preventing any unnecessary stress. Alongside the more traditional methods of communication, the take-up from clients has been tremendous and therefore we expect it to stay for the long-term”. Finally, Catherine outlines some of the firm’s future plans as we look ahead to the remainder of 2021 and beyond. “Moving forward, expansion will be one of our main goals having recently added more clients in Australia, India and Hong Kong. Barristers, chambers, solicitors, and law firms are keen to embrace the way in which we work so we are certainly very excited about what lies ahead. In terms of our personnel growth, it will continue to be a steady process, given that we are determined to make sure additional team members meet our strict criteria and core values. Recently, we’ve also added an SEO specialist who helps clients focus their web resources appropriately”. Company: Bar Marketing Limited Contact: Catherine Bailey Email:
[email protected] Web: www.barmarketing.co.uk Phone: 0771 434 5072 Apr21230 Established in 2011, Bar Marketing Limited offer a range of chambers marketing services to meet its clients’ needs. Following the firm’s well-deserved success in the UK Enterprise Awards 2021, we got in touch with Catherine Bailey to find out more.