UK Enterprise Awards 2021

211 | UK Enterprise Awards 2021 Most Innovative Marketing Agency 2021, South East England & Excellence Award in Event Management To be a successful business, aside from producing distinguished products, it is most important to figure out exactly how you are selling, promoting, and sharing. It is imperative that you figure out who you are marketing towards, and exactly how to market your business to your desired clients. Not only do you need to produce top-quality content, but you need to market that information in a way that earns you visitors to your sites and rewards you with long-lasting relationships. To ensure that your business is advertised correctly, you will need to provide your audience with all the information that they need to make an informed decision. They might not necessarily already be looking for what you produce, meaning that they could be stumbling upon your products or services. In which case, the information and marketing that you provide must be easily understood, and unique enough for consumers to want to purchase your goods or services. Director Paul Wilkins says, “Azzurro is a results- focused creative marketing specialist helping business owners address their marketing issues, improve results and kick start growth. We help businesses to reach their potential by ensuring the business has sound marketing with measurable results, so we can see clearly where and how to make improvements”. Paul says, “We are a husband-and-wife team, with over 25 years’ experience of helping to generate success for a variety of companies, large and small. During that time, we’ve picked up more than a few useful tips to make any marketing budget really work”. Having a rich background of knowledge and experience can turn your business into a hot spot for the clients that you wish to attract. This could mean the difference between doing the things you have to do, to doing the things you want to do. Doing more than simply advising clients on how to market themselves, Azzurro provides creative brand experience that makes this especially effective. It has a great team of people with knowledge of marketing, advertising, and public relations, meaning that it can supply its clients with an array of skills that they need to kickstart their business or revive an existing one. “From brochure, digital and mobile, to direct mail, sales promotion, corporate identity, advertising, and market research,” says Paul, “we love what we do - providing fully integrated and solidly based marketing solutions on budget and on time. Whether the need is design, advertising, or promotion, both online and offline, our expertise can be used as and when needed”. To create a specially modified strategy plan for each individual business, Azzurro approaches with its creative background and full-service mindset. It is essential to make the right decisions if you are to succeed, and with this specialist marketing company, you can trust that you will do just that. Not only do they give you a hand and a point in the right direction to gaining your audience, but Paul adds, “We have an exhibition and events aspect to the business as many clients still need to have a face-to-face presence”. This has proven to be difficult throughout the global pandemic, but now that lockdowns are finally lifting, we can see a rise in face-to-face transactions taking place. Much like with other businesses, there has been an explosion of online customers due to COVID-19. As more people have been working from home or isolating, online businesses have experienced much more traffic than before. Therefore, it would be a shame to miss out on an opportunity to grow your online presence. Even after the lifting of restrictions, people will continue to use online services more than they have done, as these things become habitual. The future of the firm is an upward trajectory as businesses grow and adapt to a new environment in the online world, after COVID-19. Due to recent trends, such as Instagram, the digital marketplace is booming. Paul says, “The digital marketplace is moving forward rapidly, with the result that clients are less sure of where to place their faith and budgets”. He goes onto discuss millennials as a fast-growing market with their heavy use of social media. With all that social media does, businesses can harness the power of advertising in social media posts and pop-ups. Influencers are in the public eye more than they have ever been. There are always new ways to expand your business. And with Azzurro, you can do so without the headache of trying to figure it out on your own. Company: Azzurro Marketing Azzurro Marketing is a creative marketing specialist company that provides businesses with advanced strategies to expand their client base. As Azzurro celebrates its recent successes, we find out more from Director, Paul Wilkins. May21677