UK Enterprise Awards 2021

213 | UK Enterprise Awards 2021 Best Luxury Beauty Brand 2021: Opatra ® Opatra has been a pioneer in skincare since 2010. Translating scientific and technological innovation into effective skincare solutions, its brand has gained prominence around the globe. Featuring in publications such as Vanity Fair and Vogue, the company has expanded its reach and is now present in over 70 countries worldwide. Opatra’s vision is to redefine our perception of skincare. The company wants to empower its clients to be the best and brightest they can be. Not to struggle to conform to the generic idea of beauty, a dated image that served to intimidate many, and that Opatra hopes to make a thing of the past. The company is passionate about education. Its range centres around a deep understanding of our skin’s requirements. The focus is very much on the health of the skin and the associated sense of wellbeing that great skin brings. Opatra sells to consumers and beauty professionals alike. In recent times it has seen an increased demand for their consumer range, with clients wanting to get that spa experience in the comfort of their own homes. Skincare products are specially formulated to focus on regular daily care. Used in salons by many beauty professionals, products are also available direct to the consumer. The unique product range features a list of innovative luxury ingredients. Caviar extract, now widely believed to reduce signs of ageing, and 24-carat gold leaf which is thought to have powerful anti-oxidant properties, sit comfortably alongside more traditional ingredients such as olive oil and lavender. The company’s range of skincare devices include the award-winning Cleanlift. The Cleanlift is an ultrasonic exfoliator that has two main functions. The first is to deep clean the skin, enabling nourishing serums and moisturisers to be more readily absorbed. The second is the “Lift” mode which stimulates circulation and tones facial muscles. The hand-held range also includes devices for the face, neck, eyes, body and even dental care. The cutting-edge technology employed in Opatra’s range of luxury skincare is designed to benefit all skin types, helping skin to look firmer, younger and brighter. The customer reviews and celebrity endorsements that the products have received from all around the world are just as glowing. Despite the COVID pandemic, the rapidly expanding company still managed to open eight new stores in 2020. Since then, it has gone from strength to strength, opening in Harrods, Madrid’s prestigious Calle de Serrano and Rome. They’ve also broken into the Middle Eastern market, opening stands in the Dubai Mall and the Galleria Al Maryah Island in Abu Dhabi. With three head offices in London, Barcelona and Las Vegas the global team works closely together. Opatra values hard-working, loyal team members that work well under pressure. Opatra spokesperson, Francesca, tells us: “Our teams are what make us successful, and we’re proud of all our staff for the amazing work that they do.” Committed to providing the best possible service, Opatra provides a lifetime warranty on all its handheld devices. Dealing with issues quickly and efficiently is high on the list of priorities for the growing company too. In its quest for a positive, brighter, more empowered world, Opatra has made a commitment to funding access to learning for children in deprived and remote areas. It has partnered with United World Schools who bring education to children in Cambodia, Myanmar and Nepal. Opatra’s support provides the resources, teachers and essential training that will help the new schools to exist for many years to come. The company’s refreshing holistic approach to beauty, self-care, education and empowerment is truly a winning formula. Contact: Francesca Company: Opatra London Web Address: www.opatra.com The internationally acclaimed beauty brand, Opatra London, is redefining beauty standards. Gone are the outdated, unrealistic expectations of perfection we’ve come to associate with the industry. Opatra celebrates natural individuality. Its range of products is designed to provide consistent and achievable results for all skin types. Apr21745