UK Enterprise Awards 2021

294 | UK Enterprise Awards 2021 Most Dedicated Digital & Content Marketing Consultancy - London Angela Royal has worked within the PR and communications industry for over 20 years specialising in lifestyle, beauty, kids and fashion clients both niche to corporate. We speak to Angela herself about what the firm offers that sets it aside from the rest. Specialising in social media, creative and content marketing, brand development event management, direct to consumer PR and traditional PR, Angela Royal PR combines a fresh and innovative approach to communications and brand awareness. “Whether a start-up business or established, I offer flexible, diverse approaches according to our clients’ needs and budgets,” Angela Royal explains. “Working with clients on a 1-2-1 basis with a genuine connection, providing tailored support and not one size fits all.” The Covid-19 crisis has accelerated changes within the communications industry that were already slowing taking place and Angela has seen brands develop a further in-depth understanding of their customers since spending more time at home. “Digital has become even more important during this time, catapulting us to use virtual tools to manage different aspects of our lives from work, social activities, purchasing of goods and services, replacing the possibility of visiting a physical store,” she says. “PR and Marketing teams have to work harder, with targeted information continuing to be a key element for the community (as opposed to mass information), building authentic brand narratives that truly resonate with their consumer.” As for the firm’s internal adjustments to the pandemic, Angela Royal PR has focused on the positive, looking at the increased use of digital platforms like Zoom as an opportunity, rather than a hindrance. This also applies to the operations of its clients. For example, one of Angela’s accessories clients, Eleonor de Casanovas (www.elenordecasanovas.com) saw a significant increase in jewellery sales with customers purchasing fun and bold jewellery. “Part of our key message was sharing what sparks joy and stand out pieces that brighten up video calls with friends or family during the pandemic; emphatic, honest and optimistic content, this is an example of the actions capable of strengthening loyal relationships with consumers.” With such diligence and a strong sense of devotion to its clients, it’s no wonder that Angela Royal PR was recently awarded the prestigious accolade of Most Dedicated Digital & Content Marketing Consultancy – London. Contact: Angela Royal Company: Angela Royal PR Web Address: www.angelaroyalpr.com Jun21555