38 | UK Enterprise Awards 2022 be advised on apps and tools and benefit from coaching sessions,” Lhacy enthuses. “ I know how tough it can be to differentiate yourself, to get over your overwhelm and get focused on your customers, you need a game plan. By truly understanding your value through your customers’ eyes, you find you’re worth. A game plan helps shape and raise the profile of your business which is done through high-quality marketing and customer engaging communications, to help your customers understand, what you do, and how it can support them”. Reason have gone through the testing and are now into refinement stage with an expected launch later this year.” Reason has many awards under its belt for its diligent work, and the latest is the prestigious title of Best Digital Marketing Company – Aberdeenshire in the UK Enterprise Awards 2022. Now, the future is looking bright. Contact: Lhacy Murray Company: Reason Agency Ltd Web Address: www.reason.agency businesses and the up-skilling of requirements. SMEs suffered and Reason saw marketing budgets cut overnight. In response, Lhacy started to work with her local Business Gateway to help support businesses in need over this period. As a result, Reason has seen the consulting side of the business grow. Their customers are keen to understand what problems marketing can help to solve. As consultants Reason provide professional advice and inspiration that helps to point your business in the right virtual direction. To continue to help support small business further, Reason is currently developing a coaching programme that will help entrepreneurs, solopreneurs and SMEs to discover their value, understand their customer and create a targeted marketing plan to help their business flourish. The six-step programme will transform the way you think about marketing. It’s perfect for anyone who’s ready to take their marketing to the next level. Working together to construct a plan, set priorities and goals to keep you focused, keeping that overwhelm at bay. “Members will become part of a community, learn from our tried and tested agency methods, Reason Agency is an award-winning, brand-focused digital marketing agency in Aberdeen which specialises in digitising businesses. We find out more about the agency from one of the founding members, Lhacy Murray, in the wake of it being recognised in the UK Enterprise Awards 2022. Established by marketing experts, Ash and Lhacy Murray, Reason Agency works with entrepreneurs, solopreneurs and SMEs to develop a strategy and overall game plan – for reaching their prospective audience and turning them into customers. Once the challenge has been diagnosed and the strategy prescribed the husband-and-wife duo work on creating a value proposition, brand messaging, identifying target markets and customers. From there they set to work on the tactical and creative communications, website build, eCommerce, as well as managing social media accounts and content creation. “I’m passionate about providing our customers with strategic oversight of their brands.” Lhacy explains further. “We have extensive experience boasting 19 and 20 years in the field respectively, working with entrepreneurs, SMEs to FTSE 100 companies, and well-known brands, we only have one goal: to develop quality work that delivers tangible results.” As a trusted team Reason has two ways of working: the do-it-for-you agency approach, where it takes care of everything, or acting as consultants if you prefer a do-it-yourself or do-it-with-you approach. Either way, you’re getting professional advice and inspiration from specialists who can help point your business in the right virtual direction. “It’s all about the strategy with Reason,” elaborates Lhacy. “Understanding your goals and delivering on outcomes by creating relevant and targeted content that engages with your audience.” Recent examples of Reason’s digitising of local businesses include the creation of a new e-commerce website for a local Whisky shop and a shoe shop. As well as a community place branding and business awareness project to encourage footfall back to the high-street. During the Covid-19 pandemic, Reason experienced an increase in local digitalisation of Best Digital Marketing Company - Aberdeenshire Apr22715
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