74 | UK Enterprise Awards 2022 Gift wrapping is an art. Though the gift itself tends to be the focus at the end of the day, a well-wrapped present is a lovely thing to look at and admire before then. Our Most Innovative Craft Business SME of 2022 is a small business teaching the delicate art of gift wrapping to its enraptured customers. With a background in the corporate world, Louise took a leap in 2015 to create something new and fresh from her kitchen table. Years on we can see how wonderful Louise’s plan has worked out as she offers classes in wrapping gifts – whether for fun or practicality – across the UK and US. Of course, gift wrapping is quite the niche business, but Louise is determined to make sure that many people can have wrapped gifts that stand out for all the right reasons. With a mission to change the way people think about gift wrapping, one parcel at a time Louise has truly made that niche her own. However, because it is such a narrow niche of a market, Louise had to do everything she could to stand out and showcase her dedication to the craft. This means offering options for in-person classes or a purely digital experience to reach the widest possible audience. All making her far more visible than many others who offer the same thing. Though not at all limited to these two groups, the main customer base for Louise’s gift-wrapping classes is: • Mothers and daughters looking for a fun, informative, and practical activity to do together. • And businesses, popular around Christmas time, looking for a fun and different teambuilding exercise. Louise offers her classes to groups, couples, and individuals, not limiting herself in who she takes under her wing – she is simply dedicated to ensuring she diligently passes on the craft to her students. She is so free and flexible with her business operations that – when the pandemic hit – she was quick to take her business to the next level by offering online classes to clients in the US. On top of simply offering her knowledge and time to individuals and groups, she also offers her services to instructing whole gift-wrapping teams for larger organisations. Truly the ‘go-to’ expert for the delivery of gift-wrapping classes and training. Her hybrid model of digital and in-person instruction is now honed to perfection Louise’s total dedication – no matter how long it takes – to help her students reach those incredible moments when they’ve learned how to make gift wrapping simple, is both admirable and touching. The number of businesses like hers is few and far between. Her approach to lesson delivery, alongside how she is willing to teach, May22134 Most Innovative Craft Business SME 2022 truly makes her stand out as innovative and unique in the field. With classes already booked in for the busy festive period, Louise Lewis is absolutely a name worth keeping in mind if your gift wrapping doesn’t quite feel up to scratch or if a special touch is required for an upcoming event. A gift bag is not quite as personal as a hand-wrapped present and Louise is willing to put that power into the hands of anyone ready to learn. Contact: Louise Lewis Company: Louise Lewis Events Web Address: https://louiselewis.co.uk/
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