77 | UK Enterprise Awards 2022 client expectations and visions have changed. Clients’ increased focus on cost efficiency has led to many needing to reduce budgets. This has had a knock-on effect on the business’ supply chains as, in tandem, costs have increased across the board. This has been especially a problem during the pandemic and lockdowns. And Sassy has managed it very well, remaining as flexible and accessible as its clients have needed it to be, still offering cost-efficient, timely, creative campaign services that deliver great content and offer global coverage. Whilst some areas of the business have seen huge fluctuation over the last couple of years, such as a drop in global launch events and a rise in single market focussed projects, Sassy Flair and panache in your content is a must-have for snappy and stylish marketing & PR campaigns and the big players in the industry not only know this well, but many turn to Sassy for all their needs. Here we look deeper at Sassy’s work as it changes the realm of global broadcasting and communications. Founded in 2006, Sassy is a global content creation and communications agency working in PR and marketing for a myriad of clients across a huge swathe of sectors. Over the years it has delivered campaigns for some of the world’s largest brands, broadcasters, and publishers from Amazon, ABB, Disney and Honda, to Longines, Netflix and Jaguar Land Rover to name just a few. Leveraging the UK’s pedigree and heritage in film production with its rich pool of talent, Sassy is host to a team of 35 producers, directors, creatives, post-production specialists and of course a multilingual PR team – ready and able to create content and campaigns for clients all over the world. The whole team is in-house and the benefit of having all that talent under a single roof is its ability to provide multiple integrated services for clients, at a higher degree of efficiency than many of its competitors. In the business of content creation and creative communications, the talent of the team is paramount above all. That doesn’t just mean employing a team of passionate and dedicated creatives, but by fostering a workplace and culture that inspires that team to do its best work. Sassy manages this in multiple ways, fostering a close-knit culture with its open-plan offices and regular social events. It focuses on hiring team members who are both talented at its crafts and will grow with the business over time. Providing a multi-disciplined service all under the same roof allows for greater cost efficiency on behalf of Sassy and its clients, where the latter can commission content and services for and across multiple channels, all from the same company. From strategy and creative ideation to content production and live delivery, Sassy are focused at providing integrated solutions to its clients across the full media spectrum. Over the years, Sassy has had to contend with many challenges and changes in the industry as Best Global Broadcast PR Agency 2022 Apr22604 has benefitted in this period due to its four pillars model – Live Streaming, Broadcast PR, Branded Content & Digital Activation. This has translated to the effect that as one area underperformed, the ability and heritage have supported the overall business and allowed it to carry on. The business has a variety of PR campaigns, corporate and entertainment-based live broadcasts and branded content pieces coming to platforms later in the year, all making for a strong end to 2022. Its style and engaging materials are pushing it to new heights and we expect to see it soaring in years to come. Contact: Michael Semp Company: Sassy Web Address: sassyfilms.com
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