169 | UK Enterprise Awards 2023 Apr23309 Best Recruitment Marketing Consultancy 2023 Thrive Recruitment Marketing works with forward-looking employers, recruitment agencies and technology providers who want to leverage digital marketing to attract talent. We find out more about this innovative approach to recruitment from Kristie Perrotte as the firm is celebrated in this year’s UK Enterprise Awards. Thrive Recruitment Marketing (Thrive) aims to drive tangible leads and business opportunities, aligning marketing initiatives with sales goals to deliver growth, through its proprietary Recruitment Marketing Outsourcing (RMO) solution. This offering explores the challenge facing employers and recruiters – how to efficiently and cost effectively attract the right talent at scale and speed. “At Thrive, we are focused on revolutionising the recruitment process by creating a sustainable, digital, and brand-led service that breaks away from old-school candidate sourcing methods,” explains Kristie Perrotte, the firm’s Founder and Chief Thriver’. “There is a real need for recruiters and employers to adapt to new ways of working and evolve how they consider the candidate journey and lifecycle and how they engage with contacts, providing an enhanced experience that changes how the industry is perceived.” In such an uncertain economy with both rising business and living costs, companies need to be more strategic and efficient in their talent acquisition efforts. Attracting and retaining the right talent is crucial for organisations to stay competitive. However, traditional recruitment methods can be costly and time-consuming, especially in such a volatile economic environment. Recruitment marketing can help companies to overcome these challenges by streamlining the recruitment process, reducing costs, and improving the quality of hires. “One of the main benefits of recruitment marketing is that it enables companies to target their recruitment efforts more effectively,” Kristie elaborates. “By using data and analytics, companies can identify the most promising talent pools and tailor their messaging and outreach accordingly.” This can help to reduce the cost per hire and increase the quality of candidates. Moreover, recruitment technology is becoming more widely adopted and responsive to the current needs and challenges of talent acquisition professionals. With the rise of automation, AI, and machine learning, recruitment technology is becoming more sophisticated and able to automate more complex tasks. This, when combined with RMO helps employers remain competitive and forwardlooking in the competitive talent landscape. Leveraging automation, AI, and digital marketing, Thrive works to connect employers with talent, helping businesses attract, recruit and retain the talent they need to grow their operations, while reducing reliance on expensive, traditional sourcing channels. For employers, Thrive aims to provide alternative options for scaling their businesses and teams as the firm knows only too well that companies are the driving force behind jobs and the economy, but that they often struggle with finding the right talent. “Expensive job boards, recruiters, and LinkedIn licenses limit their ability to reach a large talent pool to fill the jobs they need for growth,” Kristie continues. “We believe that digital marketing can help companies acquire employees just like it helps them acquire customers.” By leveraging digital channels, businesses can attract candidates directly, saving them money in the recruitment process – which is particularly critical for high volume or scaling businesses where the cost of agencies can be prohibitive. “Our goal is also to empower businesses with the tools to present themselves positively as employers of choice,” enthuses Kristie. “We are committed to creating solutions that not only meet the needs of today’s job market but also drives positive change in the industry. By prioritising sustainability, digital innovation, and a customercentric approach, our purpose is to redefine the recruitment experience for both employers and candidates, and ultimately contribute to the growth and success of businesses and the broader economy.” The UK is among the most mature and challenging recruitment markets in the world, with the ongoing talent shortages impacting companies’ – and in turn the country’s – ability to grow and thrive. At the same time, the UK’s reputation as a recruitment industry powerhouse means that there are entrepreneurial Britons living around the world, oftentimes with a UK domicile, which makes this UK-based recruitment marketing business highly soughtafter worldwide. Indeed, Thrive’s client portfolio currently encompasses 14 countries, multiple languages and time zones. This international mindset and focus is what is quickly earning Thrive its reputation as the worldwide leader in recruitment marketing solutions. Recently, for its impressive approach to both its staff and its clients, Thrive was recognised in the UL Enterprise Awards, gaining the title of Best Recruitment Marketing Consultancy 2023 for its efforts. Now, Thrive Recruitment Marketing is growing, adding new clients and headcount to the team constantly. With 73% headcount growth yearon-year and a laser-focused growth agenda, we’re sure that Thrive will be thriving in 2023 and beyond! Contact: Kristie Perrotte Company: Thrive Recruitment Marketing Web Address: www.thrivermo.com
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