Apr23169 Best Event & Theatre AudioVisual Production Company 2023 Blue I Group delivers event and theatre technology in the UK and across Europe. In the wake of the firm gaining recognition in the UK Enterprise Awards, we learn more about the team and what it is that makes Blue I Group so successful. Founded in 2002, Blue I Group (Blue I) was set up by Lee Bradshaw and Stevie Warne – and specialises in the design, specification, management and delivery of event and theatre technology, audio visual production and related services to the events industry. With a mission to provide clients with the highest level of planning, support and delivery for their respective events, Blue I exists to attract, maintain and develop clients across the group, alongside the growth and development of its team. The group aims to deliver inspiring events that go beyond expectation by empowering its individuals to deliver best-in-class management of their past, present and future projects. “Putting clients first, integrity, and innovation are the core values of the group,” Lee elaborates. “We always strive to make every event better than the last and, therefore, communication and the relationship with our clients is key to this.” Blue I aims to become an extension of its clients’ team when they take on a new project, which in turn builds trust in the brand and in its values too. Once these values are aligned with the client, this allows Blue I to deliver an event that exceeds their expectation. “We always base what we do on strong moral principles,” continues Lee. “We believe that there are no competitors in the industry, just the opportunity to collaborate. We act with honesty and transparency and as a result, the reputation we have gained really pushes us to the forefront of what we do.” Being an event technology company, innovation is key to everything that Blue I does. New ideas are constant and finding new ways to utilise and advance its technical proposals really keep the team at the top of its game and allows it to deliver the wow factor result for clients. “To us our USP is our people,” Co-Founder Stevie tells us. “No one has them and they are an absolute asset of ours, and the reason why we have the positive feedback that we do. They are passionate about events and theatre, always wanting to learn and are testament to the ethos of the entire group.” Some of the main industry trends that the leadership team have noticed lately have been centred around bigger uses of multimedia servers and higher quality LED resolutions and solutions. That tells us that clients are realising the value of their contracts and maximising this in their events. Also, perhaps the biggest trend they have experienced is on the sustainable side of events and theatre, especially around Europe. Lee tells us a little more. “Clients are looking to use localised offerings for their events to lower the carbon footprint,” he explains. “This is one of the reasons we opened a European hub as this also helps us as well as the client when trying to reduce the environmental impact of the events we deliver.” Lee also believes that there is a big advantage being a UK based company within the industry. He says this is because globally the UK has a reputation for having “great people and attitudes, alongside technical skill and flexibility.” This, is turn, means clients will bring UK companies overseas, entrusting their show with Blue I. Recently, the firm gained recognition in the UK Enterprise Awards thanks to its approach to customers and attitude to its staff members, receiving the accolade of Best Event & Theatre AudioVisual Production Company 2023 for its endeavours. Regarding the growth of the business, Blue I is eager to address the sustainability of events that it delivers. With the opening of their European office in Belgium, it allows their clients to receive the same level of service they would expect from a UK company but in Europe. “The group has gone from strength to strength and with the expansion into Europe we are really pushing the envelope and offering fantastic solutions with a focus on sustainability,” Marketing Director, Adam enthuses. “We have some fantastic projects in the pipeline and are really looking forward to delivering them globally for our clients.” Contact: Adam Pike Company: Blue I Group Web Address: www.bluei.group
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