28 | UK Enterprise Awards 2023 Best Business Web Support Provider 2023 Adapting your site can be tricky but, inevitably, it changes up the pace of your business and increases your chances of growth. Here we learn more from EXPRE Digital as it secures its title in the UK Enterprise Awards 2023. If you noticed your website’s progress stagnating between major redesign cycles, you’re not alone. After surveying many UK businesses, we found that the average rate of resolution times fell by as much as 90% after the handover. When the new website was finalised with fixes and new features, general satisfaction with support suffered. As your agency goes to pursue greener pastures you have to live with the site for 3-5 years. Why does this happen? Agencies tend to work in cycles. Moving teams from project to project. While you get all their attention initially, it’s very likely this will change since there is not enough work to stain a stable team on the project. When you’re trying to juggle your daily business demands, your site ticks along, but that’s it. The tight deadlines, various stakeholders and managing the associated cost can be challenging. It takes constant attention to make sure that all requests are met without sacrificing quality or blowing your budget. Add to that, your tickets are getting stuck between larger projects leaving you feeling helpless and frustrated. After noticing a gap in the market, EXPRE focused on helping clients in that exact predicament. Image round-the-clock premium website support services within simple retainer plans. Services that not only get your website up-to-date, running smoothly, but also help you grow your audience. All without breaking the bank. You can enjoy a defined service coverage, response times, resolution times. Plus, control the costs to you know exactly what you’re getting each month. Website’s growth usually tends to get stuck because of one of three things: speed, user experience or some lack of support. Through a multidisciplinary approach EXPRE helps you address these problems on a daily basis. Covering the basics like conversion rate optimisation, organic or paid audience growth. Identifying and eliminating user frustration, to help your website flourish. When looking to maximise their website’s potential business owners usually turn to the great hope of the new redesign. This can be a mixed bag when it comes to results. Why not take an Amazon.com approach with continuous improvement and experimentation. This provides a more measurable and predictable growth over time. “EXPRE have been instrumental in helping Kambi build and improve its digital assets, we couldn’t recommend them enough.” – Kambi Sportsbook. It’s rare to see marketers focus on what happens after the new website is delivered. In a usual procurement process support is around 5-10% of the decisions. Puzzling given the fact that typical website build takes approx. 3-6 months and on average businesses keep that website for 3-5 years. Factors to consider are knowledge transition process, staff tenor and average project length. What makes EXPRE a good candidate for interim web support is the fact that support is the core of the business. Agencies tend to do websites first and support second. While EXPRE works with you day in and day out to move the needle forward. Working primarily with groups and internationals EXPRE helps resolve marketing challenges. Being a driving force and a sounding board for new technologies and approaches. All with a goal of moving your website forward in a period usually seen as the flat part of the growth curve. Your typical web support retainer covers questions, technical issues or building new features. You can also use it for content uploads or even online promotion. All in one optimised workflow. For the clients this usually means significantly lower response and resolution times. As well as senior developers, SEO and ads specialist at a press of a button. Resulting in saving a lot of time, cost, and moving the website forward. EXPRE helped many businesses move their website from a slow vendor lock-in predicament. Moving your websites to a different Content Management System via Replatforming. Or a detailed Discovery process, which helps document and support your site from day one. The initial migration is then followed by a rapid growth support tasks list. If you imagine, a list of quick wins weighted against their potential impact on your website. All added to a detailed backlog of work, to be carried out depending on your hours allowance. The plan is then implemented, monitored and tweaked depending on your business needs. All while helping with any new challenges. Results speak for themselves. With small incremental gains added over time client website’s key performance indicators go through the roof. With results like a 50%+ uplift in user visits and 40%+ gains job applications to name a few. Working with EXPRE is our chance for genius partnership. And, Winning Best Business Web Support Provider 2023, EXPRE Digital has swifty gained recognition for its hard work – and we are sure to see it continue to flourish for the years to come. Contact Details Company: EXPRE Digital Ltd Contact: George Kowalewski Email: [email protected] Telephone: +44 (0) 20 8068 0360
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