36 | UK Enterprise Awards 2023 Apr23334 Most Innovative Personal Beauty Device 2023 IPL stands for Intense Pulsed Light. The way it works in hair removal devices is by applying very gentle pulses of light to the hair root to encourage the hair to switch to its resting mode. Existing hair falls out, and gradually the body grows less hair in the area that has been treated by the IPL device. The smoothness that remains lasts a long time too. SmoothSkin is a global leader in IPL hair removal technology, and creator of the world’s best-selling IPL removal devices. The manufacturer, Cyden Ltd, was founded in the UK in 2002 by four local entrepreneurs. In 2009 it launched SmoothSkin by iPulse, the first home use IPL hair removal device on the market. Now, the company has expanded its range considerably to offer IPL products to over 50 territories worldwide. Its SmoothSkin brand is focused solely on lightbased beauty technology. The company has long-standing years of experience from its UK based team including in-house engineers and researchers who design, test, and iterate every aspect of the multiple devices it offers. It delivers groundbreaking solutions for efficacy, safety, and ease of use, with SmoothSkin’s devices having been developed through years of hard work, investment, and inventive thinking. It takes enormous pride in its pioneering and patented technology, and is dedicated to continually improving the devices it makes to ensure it is always offering the most sophisticated technology available for hair-free skin solutions. It examines every step of the product journey, from research and development to product testing. The company will not create products without the all-important, distinctive benefits its customers desire and seek. Everything has to be safe, and fully compliant with medical safety and efficacy standards. Cyden keeps all of its product research and development in-house, where it is conducted by highly skilled, multitalented engineers. Its versatile team are capable of delivering innovative solutions and bringing world-class products to a global market. Working directly from its head office in Swansea, the professional team cover all aspects of IPL production, from the cutting-edge research required through to the manufacture of the solutions discovered. It designs robust products, complete with extensive, rigorous testing and transfer, plus complete support for volume manufacturing. “We strive to engineer products that are safe, effective, and extremely easy to use. So simple, you don’t have to think about it.” - STUART JONES, DIRECTOR OF DEVELOPMENT The devices it brings to market are clinically proven to deliver safe and effective permanent hair reduction. It has a dedicated team of experts who have to date already carried out over 5550 clinical treatments (and counting!) through ethically approved studies that are all compliant with national and international medical standards. The company takes an evidence-based approach to understanding results, using proprietary software to analyse hair reduction over time. Its world class engineering standards, flawless British design, and multifaceted approach to product engineering delivers the most advanced and sophisticated technology at the touch of one button. Its product is sophisticated because it’s intelligent, personalised, and easy to use. It adapts automatically to personal full body treatments, fully dependent on a person’s unique skin tone. It is fast and powerful, working at twice the speed and twice the power of some competitors. Other products might be able to offer speed and power independently, but SmoothSkin technology is the only one on the market that can deliver speed and energy simultaneously for the ultimate in fast and effective treatments. As for safety, Cyden offers unrivalled safety technology with its patented Smart Skin Sensing Technology and dermatologically tested products. It offers the most sophisticated skin contact sensor system on the market. When looking at market trends, the company points to the European consumer-use of IPL hair removal services market being valued at USD 97.93 million in 2019. This is expected to grow at a CAGR (Compound annual growth rate) of 5.9% during the forecast period of 2020-2027 (Source: Straits Research). More and more people are becoming tired of the traditional hair removal methods which are often painful, laborious, and expensive. Therefore, as the beauty and hair removal market continues to grow, it is IPL specifically that is becoming more well-known, sought after, and popular. All the while, SmoothSkin devices continue to improve and offer the perfect combination of power and speed. The company has always tried to meet the needs of its customers by creating safe, effective, and sophisticated hair removal devices that they can rely on. “Our in-house team of product managers, designers, and technical architects strive to develop ground-breaking solutions for efficacy, safety, Based in the UK, with over 40 years of innovative experience behind it, SmoothSkin is the world leader in IPL technology. The medically safe and compliant hair removal devices it offers are manufactured by Cyden Ltd, and sold in 140 countries worldwide offering up to 99% hair removal.
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