UK Enterprise Awards 2023 | 77 Other ways that the firm gains new followers is through its proactive marketing endeavours. Email marketing and the firm’s famous ‘Make It Happen’ e-shot have helped to engage many different age groups however it also utilises multi-level SEO connections, with independent online platforms and embeds providing important connections. “Teamwork is as essential as any other strategy,” Veleta states. “Our team is growing in confidence, and having essential digital skills, in marketing can extend our value through CRMs and demographic targeting, surveys and content writing. Work-related matters are accomplished through teambuilding and reflection and our team is making confident strides.” Veleta goes on to tell us that her dedicated team is excellent, and while trends are less favourable, her outlook remains positive. “Communication is vital to our journey as we strive to reach out to writers and readers,” she enthuses. “It is also necessary to choose the right staff for the job. Having a team with experience and qualifications helps to determine their strengths. Commitment, resilience, and the ability to share thoughts allow me to understand how things are progressing behind the scenes. So, honesty is essential.” Recently, for its innovative use of technology, as well as its commitment to the writing industry, Exposure Book Launch gained Best Writing Services Online Platform 2023 - UK recognition in the UK Enterprise Awards and was named Best Writing Services Online Platform 2023 – UK. Understandably delighted, Veleta is now firmly focused on the future and growing her brand in order to reach other budding writers, and readers, alike, with an increase in articles, content writing and video writing, as well as offering short writing courses and creative writing for beginners’ workshops. Currently publishing her second novel, Veleta has also been making enquiries into turning one of her novels into a play, and has plans to embrace and utilise social media platforms, such as TikTok, to reach a wider audience. “There is every reason to feel confident that Exposure Book Launch can do well, especially with having the UK as its base, and there is a massive advantage in working from an online base too,” she enthuses. “Exposure Book Launch believes in investing time into the day-to-day operations essential for growth. We are advancing in lead generation and are prioritising young people through platforms that attract young viewers and with content videos. I envisage having connections with markets in the Caribbean region and the USA and will work towards a positive outcome.” Company: Exposure Book Launch Web Address: www.exposurebooklaunch.com
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