93 | UK Enterprise Awards 2023 May23168 Most Accommodating Hair Specialists 2023 – Buckinghamshire The perfect hair specialists are hard to find, but we’ve located Buckinghamshire’s most accommodating hair specialist that elevates our experience – every time. Here we take a closer look at Mario Castaldo’s work as he wins a title in the UK Enterprise Awards 2023. When you look at the background surrounding ‘Hair at Home By Mario’ it is easy to see why Mario Castaldo proved to be such a deserving award winner. After qualifying in California as a celebrity stylist, Mario spent his first years working in upmarket salons in Newport Beach and Los Angeles’ famous Rodeo Drive. He then returned to his native Italy where he worked for Italian TV and media, followed by stints in Germany, France, Spain, and Scotland before eventually settling in London with his young family. His renowned ability to constantly adapt to differing styles, techniques and cultures proved to be a big hit with clients. With a particular flair for classic ‘hair up’ bridal do’s and ‘wow’ factor creations, it is easy to see why his unique style of cutting and colouring, coupled with his personal service gained critical acclaim. In typical modest style, he professes to be blessed with doing a job he loves and takes great satisfaction in seeing previously disillusioned clients love their hair again. Having gained a significant reputation for being able to restore and revive badly damaged or over-coloured hair, his international qualifications in trichology have proved invaluable. Competitor salons have also been known to refer challenging cases to him, which he sees as a badge of honour. He professes that it gives him a great sense of pride when he reads glowing reviews of clients who had presumed, they could never get their hair back to previous glory. Even clients from the USA and Italy still travel to visit him in the UK! He says he was humbled and honoured to have been nominated for his award, and if anything, says it reinforced his philosophy that when you take the time to get to know a client’s needs and desires you get a much happier client. He feels that the current industry practice of just cramming in as many clients as possible is quite counter-intuitive. Although this benefits the salon, in his eyes it misses the whole point. “A client’s hair is literally their crowning glory, if you don’t take the time to do it right it’s the one thing that they see every day when they wake up – how can that enhance your reputation and customer satisfaction?” Having seen his impressive custom-built home salon in Amersham, the layout is ideal for the level of personal service that Mario is renowned for. He also offers a home visit option for disabled or infirm clients or those who cannot travel. Although more time consuming and less profitable it is something he feels a need to do. “I always remember when my own proud mum became housebound with diabetes and could no longer enjoy her regular hair appointment. Not only had her life taken a turn for the worst, but she also felt depressed when she looked in the mirror. No-one should be deprived of the joy of feeling good about themselves and if I can play a small part in helping put a smile on someone’s face again or make them feel good about themselves again then I feel that I can use my skills for a good cause.” He also designed the home salon to be disability friendly, with free on-site parking with ramps and doorways to accommodate wheelchairs. Another passion he has is doing children’s hair. Many nervous parents and kids are quickly reassured and comfortable with his relaxed style – honed from having two kids of his own. He admits to still being a kid at heart himself and loves nothing better than making the whole experience fun. The resident goldfish ‘Alfredo’ is also on hand to distract and entertain in equal measures. With a clientele age group that ranges from 2 – 97, it is easy to see why he appeals to such a large audience. We have absolutely no doubt that Mario will continue to go from strength to strength and his clients will continue to benefit from his unrivalled personal service and skill. In our opinion, if you haven’t experienced ‘Hair at Home By Mario’ yet, we strongly suggest that you get your skates on as we suspect the demands for his services will increase exponentially in the months to come. He has also embraced technology to make it easier for clients to not only get in touch, but to also book and pay online. His website at www. hairathomebymario.com has full details, prices, images and testimonials. You can also contact him via Facebook, Instagram, Google and Bing. As a one-man operation he does ask us to point out that it is not always possible to respond to calls or enquiries immediately. So if he is with a client, or traveling to one, messages will get answered at the earliest opportunity. Your best option to secure an appointment, arrange a free consultation or patch test is apparently to book directly at www.smartscheduling.com/ hairathomebymario, just follow the instructions and you will be one step closer to having more good hair days! Contact: Mario Castaldo Company: Hair At Home By Mario Web Address: www.hairsthomebymario.com
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