Chartered financial planning firm, The Penny Group, excels in providing wealth management services to private clients, families and businesses, acting as a trusted adviser to help people grow, manage, and preserve their wealth. We find out more from Dan Foley as the company celebrates a big win in the UK Enterprise Awards 2024. Most Client-Focused Financial Planning Practice 2024 - London The Penny Group is a chartered financial planning practice based in London, advising clients nationwide on mortgages, protection, and giving financial advice on investments and pensions. The firm has been managing the financial affairs of private clients and their business interests for more than a decade. During this time, the Group has formed a close-knit business of highly qualified advisers and employees, and likes to make its clients feel like they are an extended part of the community. The Penny Group has five core values, these include: being professional and accountable; being dedicated, ambitious and always striving to improve; enjoying what it does whilst working hard and working smart; being generous and selfless; and being a meritocracy. “Our values are more than just the characteristics that define us as a company or the shared attitudes of the people who make up the firm,” explains Dan Foley, the Group’s Marketing and Communications Manager. “They are our promise to our clients and to each other.” At the Penny Group, clients are priority and are placed at the very centre of everything it does. The firm works hard to create a deeper understanding of client needs and goals, allowing it to shape a personalised financial plan aiming to help them achieve their desired outcomes in life. “We are proud of our Corporate Chartered Status, which we have just renewed,” Dan elaborates. “The standards for achieving this are high, and we work hard to maintain them. Part of this process means having a defined proportion of financial planners and Board of Directors who have achieved Chartered status individually.” Recently, the new Consumer Duty has had a huge impact on financial planning. Essentially, the regulation aims to set higher expectations for the standard of care that financial firms provide to consumers. At The Penny Group, the team believes that financial planning is all about educating and working with clients closely, so as to reach the best possible outcomes for them. This is at the core of the new regulation, and is something that the Group has always aimed for. A core part of the company’s ethos is to ensure that the highest standards of professionalism are upheld, for the benefit of its clients. By maintaining these high standards, through its continued Corporate Chartered status and by encouraging staff through their professional qualifications, The Penny Group believes that it is contributing positively to the overall corporate landscape in the UK. The company also has a robust selection and recruitment process, rigorously checking for eligibility and suitability. With a relatively young age profile within the firm, the average age being 34 years old across the business, staff are very much encouraged to take ownership of their personal development. The Group will facilitate whatever it is that team members need to develop, such as each and every member of staff becoming a registered member of the CII, with access to learning materials, industry qualifications, and events, as well as providing an Academy Programme for trainee financial planners, which provides a structured pathway of qualifications, knowledge and skills development. In the latest round of the UK Enterprise Awards, The Penny Group triumphed and gained notable recognition, being bestowed with the prestigious accolade of Most Client-Focused Financial Planning Practice 2024 – London. As the future beckons, the Group’s aim is to build on reaching its long-term targetof £1 billion in assets under management (AUM). “For a company that started in 2010 we are very proud to have reached this milestone,” enthuses Dan. “On top of that, we are always on the lookout for the best talent. A large part of our ethos is training up talented individuals to become expert financial planners, and we are looking to continue that going forward.” Contact Details Contact: Dan Foley Email: [email protected] Company: The Penny Group Web Address: www.thepennygroup.co.uk
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