In an attention economy, every word counts. Whether it’s online, on social media, in sales assets or in industry magazines, finding the right words to represent your business can be challenging. Companies frequently miss out on opportunities due to generic marketing content – leading to them being overlooked by potential customers. A common problem for many organisations is attracting the attention of their ideal audience while maintaining a distinctive and authentic tone of voice. Yet another issue companies struggle with is creating web content that is as appealing to web search engines as it is to their target audience. Under so much pressure, businesses can find it tough to maximise marketing opportunities, for example, in industry publications. Alongside this, they can also struggle to find the time to develop, manage and deliver the high volume of content required to maintain a credible business profile. And when they need to launch a new product or service, companies face yet another obstacle: communicating in a meaningful and commercially impactful way that will generate interest and sales. These are exactly the types of business challenges that Camilla Zajac resolves through Green Light Copywriting. More than 20 years ago, following a career in communications, Camilla began writing resources for the charities and not-for-profit sector. In recognition of the growing need for unique and impactful marketing content, she set up Green Light Copywriting in 2003. This led to her working with leading companies in industries such as energy, HR, technology, accountancy and manufacturing, helping to shape their success through web writing services, SEO copywriting, internal communications – and much more. Alongside this, Camilla has authored almost 20 books on topics as varied as careers, the history of local dialects and ghost stories! Today, Green Light Copywriting’s services help to accelerate the marketing impact of companies around the world. A powerful story can mean the difference between being noticed – and not. Instead of generic content that talks around a topic, Green Light Copywriting creates content that is precisely tailored to pitch businesses perfectly to their potential customers and the wider world. Here’s what a long-standing client, the Director of a Midlands-based business, had to say about Green Light Copywriting: “Thank you once again, Camilla, for your prompt action and kind, caring approach. Your contribution turns the basic into the brilliant. As always, I know I can rely on you! This is so different to so many others in life. You stand out as a beacon in a land of mediocrity!” Every business is unique. Its content should be too. Green Light’s specialism is developing a unique tone of voice that speaks to an organisation’s ideal customer, transforming core marketing messages into content that people want to read. For business owners and marketers who are at a loss for words or ideas – or who already know the story they want to tell, Green Light Copywriting is here to help. As a result, SME News is delighted to present both Camilla and Green Light Copywriting with the title of Copywriter & Author of the Year 2024: Camilla Zajac. Contact: Camilla Zajac Company: Green Light Copywriting – Camilla Zajac Web Address: https://www.greenlightcopywriting.co.uk/ Inspired by the power of content to drive marketing results, Green Light Copywriting has been helping businesses to reach the right people with more impact for over two decades. Focused on developing truly unique content, Green Light Copywriting resolves common content problems to create valuable marketing and sales assets. By combining creativity with commercial acumen, Green Light ensures that companies are recognised as one in a million, rather than just one of many. Below, we outline how, through the dedication of award-winning copywriter Camilla Zajac, Green Light Copywriting has played a central role in the success of organisations in the East Midlands and further afield. Copywriter & Author of the Year 2024: Camilla Zajac
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