SME UK Enterprise Awards 2024/ 140 Best Email Marketing Agency 2024 - Coventry & Warwickshire Flamingo Marketing Strategies Ltd. In this digital age, how you present your business online is crucial to its growth and development. Your online presence plays a key role in how your audience perceives you and, subsequently, whether they choose to become a client. Flamingo Marketing Strategies Ltd. is a marketing agency based in Leamington Spa that is dedicated to driving impressive email marketing results for its exclusive client base. As the agency is named in the UK Enterprise Awards 2024, we catch up with Emma Sansom, Founder and Managing Director of Flamingo Marketing Strategies Ltd. Founded in 2019, Flamingo aims to be clients’ outsourced marketing department, providing a marketing service that covers a wide range of marketing activities, from lead generation to content creation, social media to print marketing. But one focus that has always remained a significant part of what they do is email marketing. Emma and the team pride themselves on their ability to manage highperforming email campaigns for a variety of clients. Their work spans: • Researching and creating email content • Split testing content to compare performance • Writing high-quality subject lines • Building complex email funnels and sequences • Tracking and analysing email performance Working to beat the benchmark average open rate across all industries of around 20%, the team often see their hard work result in open rates of 40% or even 45%, which they attribute to their dedication to continually improving their email content and funnel structures. The content Executing a successful email marketing campaign isn’t as simple as writing a quick email and hitting ‘send’. Every aspect of the process takes time and precision. The first stage of Flamingo’s process is to research and write emails that will resonate with their clients’ audiences. The team deliberately work closely with a select number of clients, allowing them the time to learn and understand these industries more thoroughly in order to create email content that is relevant to the receiver. The design Next, the team transform their emails, taking them from a Word document and getting them ready for publishing. Using specialist email marketing software, they build them out to make them look smart and professional, whether they need to appear personal or more visual. Emails are carefully proofed at every stage of the process to avoid typos or structural mistakes and then they are added to their sequences, ready to be sent to leads. The analysis Flamingo don’t just schedule these emails and forget about them. The impact of their campaigns is meticulously monitored to ensure they are performing as well as possible. From emails delivered to click-to-open rates, clicks and unsubscribes, the team are able to make decisions and improvements based on their findings and use that to inform future email content. Here’s what Emma has to say about Flamingo’s work on email marketing: “It’s so important to stay up to date – I’m lucky that our entire team loves to learn and wants to keep improving themselves and, therefore, the level of skill and expertise within the team. It’s great to be recognised for our email marketing, which drives a lot of results for us and our clients.” And their clients are all too happy to share their feedback on Flamingo’s management of their email campaigns too: “The email marketing engine Flamingo have built has driven impressive engagement results with our key audiences, with open rates consistently at 32%+. We’ve been consistently impressed with Flamingo, both in terms of the results they’ve delivered and their responsiveness and creativity as a team.” Jenny Millar, Founder, Untapped Pricing “Within 48 hours of starting our lead generation marketing campaign, we had secured meetings with THREE world-renowned multi-billion pound companies. From designing brochures to writing email content, they have really become an extension of our team.” Mattan David, Managing Director, Digipal “Within the first seven months of working with Flamingo, we quoted over £300,000 worth of work from the leads they have generated for us. They go above and beyond and they are just a great bunch of people to work with.” Stuart Sowerby, Operations and Health & Safety Manager, Worldwide Structures Contact: Emma Sansom Company: Flamingo Marketing Strategies Ltd. Website: www.flamingostrategies.co.uk
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