SME UK Enterprise Awards 2024/ 150 Best Ethical Beverage Brand 2024 Karma Drinks is a soft drink company that is just trying to make as much money as possible. Why? Because the more money that it makes from people buying its drinks, the more good it is able to do for our planet and its people. Determined to become the world’s most ethical soft drink brand, Karma uses organic, vegan, and Fairtrade ingredients across its range, taking responsibility for improving the lives of growers and suppliers and preserving our precious natural resources. Already loved by the likes of LEON and Honest Burgers, this small company is on a big mission. Karma Drinks’ line of soft drinks is comprised of familiar household favourites, but with an added Karma twist. From its signature Karma Cola, which is also available in a sugar-free version, to its Gingerella Ginger Ale, Lemony Lemonade, Razza Raspberry Lemonade, and Orangeade, this range is bursting with Fairtrade, organic flavours. Available in glass bottles and cans, this plastic-free brand is proud to have two of its soft drinks recognised by Great Taste, the world’s most trusted food and drink accreditor. To hold itself responsible to the aforementioned quest of becoming the most ethical soft drink brand in the world, Karma Drinks established The Karma Foundation, which sees 1% of all revenue from every drink sold go straight to its kola nut growers and their communities in Sierra Leone. Such an undertaking is designed to help drive economic growth and nurture social independence, as despite millions of cola drinks being consumed every day, the people who both discovered and grow this nut are usually left by the wayside in favour of profit. It is for this reason that Karma Drinks seeks to live up to its name. It knows that it cannot take on the giants of the soft drink game, but what it can do is be the best version of itself, crafting genuine connections with those who source its ingredients, making a small effort that contributes immensely to the bigger picture. The Karma Foundation has thus sent more than 900 children to school over the last decade, has built ten bridges, countless roads, and four new schools, and even provided affordable loans to 60 female entrepreneurs and counting. Making a real difference like this underpins the very essence of what Karma Drinks is all about, and is something that has been with its founders, the trio of Matt, Simon, and Chris, since day one. To succeed in this crowded market, they knew that they had to do more than create soft drinks that just tasted good, and by creating a company that is proud to be Fairtrade, certified as organic by the Soil Association, and the top scoring soft drink B-Corp in the UK, they have done just that. The small team that make up Karma Drinks all align with the values that the business has been built on, namely humanity, impact, and respect. Every member is excited and motivated by the brand’s mission, and thousands of training courses are made available to staff, who are given the freedom to take charge of their own professional development. Then there is the annual Karma Fund, where workers pitch a passion project and the winner receives £500 towards it, highlighting the remarkable internal culture that exists at the company. Looking ahead to the future, Karma Drinks is working on a significant update to its brand identity, ensuring that its products are more unified than ever and that its packaging tells this amazing story in all of its glory. A number of new and exciting products are also being worked on to expand the Karma family, and those in search of delicious soft drink flavours with no added sugar should keep a particularly close eye on proceedings… Even in an industry battling supply chain issues as a result of poor harvests, something that is only set to continue as the impact of climate change worsens, Karma Drinks continues to work closely with its farmers to source organic and quality ingredients, paying them a fair wage for their vital role in this process. Whilst this costs more money, customers of the brand are usually more than happy to pay that small premium for a product with a great taste that is making a real difference. After all, what goes around, comes around, and that is the true meaning of karma. A remarkable brand with great drinks and an even greater social mission, it is our pleasure to recognise Karma Drinks as the Best Ethical Beverage Brand 2024. Contact: [email protected] Company: Karma Drinks Web Address: https://karmadrinks.co.uk/
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