SME UK Enterprise Awards 2024/ 24 Feel Good Contacts was founded in 2008 by qualified optometrists dedicated to providing quick and simple eye care solutions. The company prioritises convenience without ever compromising on quality, solidifying itself as an industry pioneer for its innovative approach. The company offers a remarkable range of top branded contact lenses, prescription glasses, designer and prescription sunglasses, and eye care products to its customers around the world. “Our goal is to make buying eye care products online fast, easy, convenient, and exceptionally affordable,” Nimesh tells us. The company’s full product line is available to order online, accompanied by superfast, next day delivery to ensure eye care products are received quickly. To ensure that the correct information, services and products are being delivered to the customers, Feel Good Contacts employs a team of in-house opticians who are experts in the field. Buying eye care on the high street can be a tedious task, one that can require numerous shopping trips. Feel Good Contacts promises to make the shopping experience effortless by providing excellent customer service, fast delivery and highquality products. “We don’t follow the crowd, we set ourselves apart from the competition. While others only offer the minimum of contact lenses and eye care products, we are a one-stop-shop for all your eye care needs,” says Nimesh. “Traditionally, a customer would visit a high street optician to buy their contact lenses and prescription glasses. We offer the same comprehensive experience online but faster, easier, more affordable and from the comfort of home.” This fact was especially realised during the COVID-19 pandemic, when high street opticians were closed. With many customers facing extensive waiting lists for their opticians, Feel Good Contacts was able to anticipate the needs of its customers and swiftly launched a broad range of prescription glasses online to meet such high demands. The company offers one of the fastest delivery services in the industry and provides a variety of price points that will suit every budget. This is a testament to Feel Good Contacts’ commitment to making highquality eye care affordable and accessible. In line with this mission, the company launched its own exclusive, free-to-download mobile app to make the process even more convenient for the public. This app is the first of its kind in the eye care industry and allows customers to shop for eye care essentials on the go. “At Feel Good Contacts, our customers and their needs are our first priority. We strive to acquire new customers and retain their loyalty for the future,” Nimesh explains. “The ‘Feel Good’ in Feel Good Contacts stems from a philosophy of building a company based on a nurturing culture, that not only inspires its staff but also provides our customers the best product, price, service, and overall experience possible.” Displaying such a commitment to maintaining a nurturing environment has allowed Feel Good Contacts to foster a substantial number of repeat customers and long-term employees. The ‘Feel Good’ philosophy extends to the company’s approach to hiring and training its employees, leading to an elevated level of retention among the team. Feel Good Contacts is careful to hire individuals who share its passion for eye care and drive to achieve excellence. Nimesh remarks, “It’s not just about completing tasks, it’s also about sharing the same commitment among like-minded individuals.” When faced with growth opportunities, the company turns within the team. Rather than confining its employees to their job titles, Feel Good Contacts ensures they are trained to excel beyond their current roles through continuous learning and development opportunities. This approach empowers employees to take control of their professional development and actively progress further, contributing more broadly to the business. Worldwide, at least 2.2 billion people have a near or distance vision problem, according to the World Health Organisation’s 2023 Blindness and Vision Impairment Report. What’s more, research published in The Lancet Digital Health journal suggests that by 2050, half of the global population is expected to wear glasses. With these statistics in mind, it is becoming increasingly important to simplify the process of purchasing glasses to make them accessible for all. Enter Feel Good Contacts – the leader in online eye care. We spoke with Nimesh Shah, Chief Operating Officer at Feel Good Contacts. Leading Online Eye Care Specialists 2024
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