Behind the scenes at The Guineas Shopping Centre is the management company Estama UK Limited (Estama), responsible for the centre’s day-to-day operations and strategic development. Estama’s focus is on maintaining exceptional customer experience and maximising tenant satisfaction, all to ensure that The Guineas remains a premier shopping centre in its region. Estama tailors its comprehensive property management solutions to the needs of both tenants and property owners, from leasing and marketing to facilities management and tenant relations. It ensures the smooth running of the centre while fostering a thriving business environment for retailers by creating synergies between tenants, optimising occupancy rates, and boosting the overall value proposition of the shopping centre. Every day, The Guineas is striving to create an exceptional shopping experience, at the foundation of which are its core values of customer focus, integrity, collaboration, innovation, and community engagement. Each plays an important role in the centre’s daily activities and long-term goals, guiding all decision making, shaping its organisational culture, and driving continuous improvement. By embodying these values in everything it does, the centre cultivates a positive work environment, fosters strong relationships with stakeholders, and positions itself for sustained success in the years to come. In line with this, it prioritises building a team who personify its values, who possess the necessary skills and expertise, and who are committed to delivering excellence in every aspect of the centre’s operations. The Guineas looks for passion for customer service, a team player mentality, flexibility, strong communication skills, and problem-solving abilities. It also seeks to nurture the personal and professional growth of each team member, providing opportunities for training, mentorship, and advancement, allowing individuals to expand their skills, take on new challenges, and progress their careers. Further, The Guineas works to ensure that it stays ahead of the curve within the retail industry, with this being through market research and trend analysis, continuous adaptability and improvement, customercentric approach, and strong tenant relationships. What makes The Guineas stand out is its ability to combine these elements to create a dynamic shopping environment that evolves with the changing needs and preferences of its customers and tenants. In this, it has observed several key trends within the industry lately, influenced by shifts in consumer behaviour, advancements in technology, and changing markets. These include the rise of omnichannel retail; immersive, experience-driven retail; customer spending patterns; increase of online shopping; sustainability and social responsibility; economic uncertainty related to Brexit; and health and safety concerns following COVID-19. By remaining at the cutting-edge and responding effectively to any changes, The Guineas has positioned itself as a leader and a premier destination for shoppers in Newmarket and beyond. As such, it is looking toward a more sustainable and environmentally conscious future. As part of its commitment to sustainability and innovation, The Guineas is thrilled to announce its plans and projects aimed at enhancing the shopping experience while minimising its environmental footprint. Within this, one of its most ambitious initiatives is the introduction of a biodiversity garden in the shopping centre, a green space that will not only beautify the environment but also serve as a haven for fauna and wildlife. This biodiversity garden will be carefully designed to support native plant species, promote biodiversity, and create a sustainable ecosystem within the grounds. Additionally, the centre is dedicated to harnessing renewable energy sources to power its operations. To this end, it will be installing solar panels on its rooftops, which will generate clean, renewable energy to reduce its reliance on fossil fuels and lower its carbon footprint. Investing in solar energy not only contributes to environmental sustainability but also demonstrates its commitment to sustainable practices. It is also excited about its recent introduction of a TROVR reverse vending machine, innovative technology that allows shoppers to recycle their plastic bottles and aluminium cans in exchange for rewards and incentives such as discounts, vouchers, and charitable donations. By promoting recycling and reducing waste, it aims to encourage environmental stewardship among shoppers and tenants. With its sights set on shaping a sustainable and prosperous future for both the business and the environment, the centre will also be looking to achieve full occupancy by the end of 2024 by working closely with existing tenants and attracting new retailers to fill any remaining vacancies. It is excited to embark on this journey toward a brighter, greener future for both The Guineas Shopping Centre and the community of Newmarket. Company: The Guineas Shopping Centre, Newmarket Contact: Ross Mckittrick Email: [email protected] Website: www.theguineas-shopping.co.uk The Guineas Shopping Centre (The Guineas) is a bustling retail destination situated in the heart of the historic market town of Newmarket, Suffolk. With stores including Argos, Clarks, Select, B&M, and Mountain Warehouse, shoppers are spoilt for choice as they shop ‘til they drop. Then, when it’s time for a beverage or bite to eat, the centre offers a diverse range of cafes and restaurants to tickle everyone’s fancy, whether Costa, Domino’s, Subway, Golden Bowl, or Symposium. In light of The Guineas’ success within the UK Enterprise Awards 2024, we explore just what makes it the best community shopping centre. Best Community Shopping Centre 2024
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