Q Finance is one of the UK's leading independent car finance specialists for dealers. George Marsden, the company’s Sales and Operations Manager, tells us more about the firm and its ethos as it celebrates a prestigious win in the UK Enterprise Award 2024. Best Car Finance Broker 2024 – UK Established in 2013, Q-Finance offers flexible finance solutions to both individuals and businesses, predominantly for their vehicle requirements. The firm also offers business loans and asset finance for commercial entities. By partnering with dealer groups across the UK, Q-Finance receives applications from their customers whilst continuing to partner with each dealer for the long term. “We strive each day to be insistent, consistent and persistent,” enthuses George Marsden, the company’s Sales and Operations Manager. “Insistent in doing the right thing every time for every customer. Consistent in our delivery and interactions and persistent in our long term objectives. This also reflects our core values which include “Keeping it Simple”. We wholly believe that simplicity is the best course of action and at the heart of what we try and do each day and in each partnership we engage with. Our long-term goal is to be the first broker choice for independent car dealers in the UK.” Challenges in the industry of late has been supply chain availability on new vehicles which had increased the prices of used cars considerably. The most recent challenge, George tells us, has been a mis-selling allegation with a high number of financial institutions relating to motor finance. This impacts the work that Q-Finance does as it reflects consumer confidence in products offered. “Thankfully we are exempt from these possible claims due to our non-engagement with the commission models which are being heavily challenged,” George elaborates. “These lead onto more legislative change which then can alter the way day to day practices and processes are completed. Again, it comes back to our agility to adapt to changes rather than setting long term plans that are not sustainable or caveated with necessary adaptabilities.” Q-Finances aforementioned values allow it to stay anchored in uncertainty. This was demonstrated through recessions and the pandemic. Despite the significant challenges facing the industry and the economy as a whole, the company continued to grow by finding innovative ways to work and stay ahead of the curve. It continued on a positive trajectory during a time when it should have been in decline, and this willingness to take calculated risks and be agile in its thinking and practices it what enabled Q-Finance to overcome such challenges. Of course, a company is only as good as its people, and this is never truer than the dedicated staff base that can be found at Q-Finance. “We first look for passion from our individuals,” enthuses George. “We expect that passion to increase the more they work with us and learn and grow together. We practice and firmly believe in the development of each individual and how this is maximised through personal accountability.” The company believes that every single person in the organisation has a key role to play and they are reminded of this by senior management and in the work they do. “Rather than each employee thinking “what” they do for their job, we instil a sense of “why” and believe this is what is transformative. We hire staff from inside and outside the industry but look for the willingness to engage with us on a successful journey rather than someone who may be qualified on paper but doesn’t suit a progressive and forward thinking mindset.” To this end, Q-Finance offers formal learning opportunities and ensures every staff member is SAF accredited. It also plans in management 121s their personal career path and sets goals and objectives to help them reach them. Recently, for its steadfast commitment to its staff and the industry, Q-Finance gained notable recognition in the UK Enterprise Awards, winning the title of Best Car Finance Broker 2024 – UK. Now, as George and the team look towards a bright future, there are ambitious plans afoot, including engaging more in the direct-toconsumer marketplace where the firm can strengthen its relationship with its dealer network by advertising their vehicles for them. This is often a significant cost to each dealer through traditional methods and Q-Finance plans to reduce that for them by offering a service free of charge and introducing the customer to ready-made finance, in place to purchase their vehicle. “We are on the verge of some serious growth and we maintain the challenge of growing yet staying in tune with our partners and customers to ensure that personal service level is continued,” George states. “We pride ourselves on maintaining world class service levels whilst still managing growth internally.” Contact: George Marsden Company: Q-Finance Web Address: https://q-finance.co.uk/
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