The Ripple Effect was founded in 2022 by Frankie Wheeler and Sam Dibley, driven by a shared desire to undertake work that made an impact. The pair formed the agency to do just that, appropriately selecting a business name that underpins their aim of enacting real change. Alongside this, Frankie and Sam elected to make a profit sharing commitment from the offset as a self-practice of the agency’s ethos, pledging to donate 2.5% of each project’s profits to small charities who would truly benefit from the extra support provided. “Our vision is to redefine success in the PR and communications industry by proving that profitability and ethical practice go hand in hand.” Today, The Ripple Effect stands as an integral member of the PR landscape, having aided countless organisations in raising awareness and increasing their impact. The agency’s portfolio spans various sectors showcasing its versatility and adaptability, from wellness and sustainability to charity and consumer brands. It offers an array of core services expertly designed to drive results, including UK and international market research, earned media relations across press and broadcast, creative campaign development, social impact campaign strategy, talent sourcing and management, and providing support for charities and not-for-profit organisations in fundraising and PR. “At The Ripple Effect, we’re proud to say that Communications with Conscience is more than just a tagline, it’s the foundation of everything we do,” Frankie told us. “Together, we have built a business focused on trust, authenticity, and impact. Every campaign and strategy we create is designed to help our clients achieve their goals whilst making a meaningful, positive contribution to the wider community. Integrity and transparency have been the foundation of our approach from day one, and our commitment to driving change is what keeps us moving forward.” “We believe that Communications with Conscience® is a vision that goes beyond the conventional and will become a defining approach for the majority of brands in the years to come, creating meaningful impact while driving sustainable growth.” Not only is The Ripple Effect dedicated to enhancing and expanding the charitable endeavours of its clientele, but the agency is also equally committed to making a meaningful difference in its local communities. To achieve this mission, it offers every employee one fully paid enrichment day for each quarter that enables them to engage in voluntary community service or learn a new skill. At present, The Ripple Effect is proud to have donated more than £16,000 on top of pro-bono time to charities since its launch in 2022. The Ripple Effect has also extended its philosophy internally; the agency has begun the process to hire an intern via the Taylor Bennett Foundation, providing opportunities for individuals from ethnic minority backgrounds to engage with its work. Alongside this, the agency works hard to ensure a positive and productive working environment, recognising that its success is driven by the dedication and hard work of the team. Committed to providing benefits and opportunities that exceed statutory requirements and standards, The Ripple Effect enjoyed a 100% employee satisfaction score this year, driven by the high calibre of care afforded to each member of the team. As for the future, The Ripple Effect is projected to champion the PR industry through an expert combination of altruistic initiatives and superb services. Named the Best Ethical PR and Communications Agency 2025 – South East England, the agency plans to continue partnering and aiding brands and organisations that share its philanthropic values, crafting purposeful communications that inspire trust, spark change, and deliver measurable results to clientele and their wider communities. The Ripple Effect has received industry recognition for its impactful campaigns, including being named PR Partner of the Year at the Charity Today Awards. The award honoured the agency's strategic policy work, which successfully led to youth homelessness being debated in Parliament for the first time in 40 years. “We are currently working towards achieving B Corp certification in the coming months,” Frankie announced, “further solidifying our commitment to high standards of social and environmental performance, transparency, and accountability. We hope to take a leadership position within the PR and communications industry. By further establishing the Communications with Conscience® narrative, we aim to inspire other agencies to adopt our approach and encourage others to implement charitable giving processes within their organisations.” Contact: Francesca Wheeler Company: The Ripple Effect Web Address: https://therippleeffect.agency The world of public relations has seen a significant shift over the past decade, evolving into a dynamic industry that blends digital innovation with strategic communications to achieve results. The sector has become an increasingly vital partner to charity organisations, playing a key part in raising awareness, improving public engagement, and securing vital funding. Today, we celebrate The Ripple Effect in the UK Enterprise Awards 2025, an ethical PR and communications agency dedicated to delivering meaningful work for leading brands and charities across the UK and internationally. We heard more from Co-Founder, Frankie Wheeler, below. Best Ethical PR & Communications Agency 2025 – South East England
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