SME News UK Enterprise Awards 2025/ 52 Best Raw Pet Nutrition Company 2025 & Holistic Pet Care Excellence Award 2025 Over the past few years, dog owners from across the UK have come to notice the benefits of feeding raw food to their furry friends. One of the businesses leading the charge when it comes to the raw-food movement is Embark On Raw, a small, independent operation born out of a genuine passion for this way of feeding. After witnessing the positive changes raw food and a natural diet brought about with their own dog, Andrea and David Fletcher created the brand to inspire other pet owners. We spoke with Andrea to find out more about her award-winning business. Every day, Embark On Raw works towards its mission of making raw feeding easier, more accessible, and less overwhelming for pet owners in the UK. By providing people with the support they need to give their pets a healthy and natural life, the team have grown this business into a trusted brand, one built on sharing knowledge, operating with compassion and honesty, and building a community enthusiastic about raw food. To realise its overarching aim of natural pet nutrition, Embark On Raw offers its customers a carefully chosen selection of the best raw dog food in the UK, as well as natural treats and supplements from the most popular and reliable brands. Behind every one of these products is honest and friendly advice, with Andrea, David, and the rest of the team here happy to offer support to customers at any stage of their rawfeeding journey. This personable approach, and a refusal to push sales, sets the brand apart in an industry with no shortage of choice. Serving devoted pet parents looking for nothing but the best for their dogs and cats, Embark On Raw continues to be a valuable source of insight for its customers thanks to a pledge to stay both curious and connected. The brand is a big part of the raw-feeding community, a status it has achieved only by learning from its customers, other raw feeders, and industry experts. Moreover, since the business is fully independent, it is free to explore new products and only stock those it truly believes in, solidifying its trustworthy reputation. Another distinguishing feature of Embark On Raw is its deep understanding of industry trends, and how to advise on them. Exploring this further, Andrea told us: “One of the biggest trends we’re seeing right now is that more pet parents are looking for natural choices – not just in food, but in overall pet health.” She continued: “We’re also noticing that many products popular in the human health world – like turmeric, probiotics, bone broth, and even functional mushrooms – are starting to show up in pet care.” With more customers actively seeking out products containing these kinds of ingredients – as well as purchasing natural supplements to support their pets’ overall wellness in areas such as joint care, digestion, and immunity – we are entering into an age where pet owners are more informed than ever. The proactive approach they are willing to take when it comes to caring for their pet aligns perfectly with the brand’s mission. “These trends reflect what we’ve been about since day one – education, honesty, and helping people make confident, informed choices for their pets. It’s great to see the wider industry catching up to what independent shops like ours have been championing all along.” As the industry plays catch-up, Embark On Raw is excited to announce that it has some exciting things on the horizon. Currently, the business is in the middle of setting up its second store, which is a huge step for the brand on the path to expansion. Alongside growing its range of natural health and wellbeing products, Embark On Raw is also planning to deliver more education events, giving discerning pet owners the opportunity to learn everything they need to approach their raw-feeding journey with confidence. Ultimately, this last point in particular captures the essence of what this raw dog-food business in Essex is all about – the journey, not the sale. Reflecting on this, Andrea said in closing: “We just want to say a big thank you really – to our wonderful customers, our fantastic team, and the amazing raw-feeding community that surrounds us. We truly wouldn’t be here without the continued trust and support of these lovely people and their pets!” More information about Embark On Raw’s mission and product range can be found using the company web address listed below. Contact: Andrea Fletcher Company: Embark On Raw Web Address: https://embarkonraw.co.uk/ Apr25117
RkJQdWJsaXNoZXIy NTY1MjM3